@EricDistractive Thanks a lot for your detailed feedback—much appreciated!

We agree that this proposal could potentially fall under the Marketing Bounty, However, since a portion of the milestones also involves further development of the SportStake platform, we’re currently leaning towards a treasury proposal. That said, we’ll take a closer look at both routes before making a final decision.

On the marketing points you raised:

1. Great point on Mythical. Reaching out to them is already on our to-do list. We see strong potential for collaboration.
2. Spain is definitely high on our list for expansion. We have already initiated conversations with two La Liga clubs. We’re also exploring opportunities in the Bundesliga and Premier League.
3. Regarding leagues: Initially, we are targeting clubs from La Liga, Bundesliga, and the Premier League as they have strong international fan bases. Beyond that, we plan to expand into other European leagues where we see engaged communities and crypto interest.
4. On messaging examples: For our April pilot, we’re working with the four largest football fan sites in the Netherlands. Each will publish an editorial about SportStake and place banners linking directly to our platform. Messaging focuses on enabling fans to directly support their clubs through staking rewards, with simple calls to action.
5. For the €130k European marketing campaign: This budget covers regional partnerships with fan platforms and influencers, in-stadium visibility (billboards, LED banners), targeted social media ads, and educational content aimed at lowering the barrier to entry for non-crypto users. We can provide a more detailed breakdown if helpful.
6. Club Partnership Expansion: Yes, a large part of this covers HR costs, specifically for business development to secure new club partnerships and manage ongoing collaborations.

On the wallet perspective:

1. We chose to develop our own mobile wallet rather than a dashboard/web app because accessibility is key for our target audience. Fans should be able to scan a QR code in a stadium, install the app, and start staking within minutes. Additionally, using keychains on the device improves the security of sensitive data compared to browser-based solutions. And yes, in the future, we do plan to onboard additional staking assets, so flexibility was another factor.
2. An audit is already something we’re preparing for. We fully agree that this is necessary to strengthen security and build user trust.

Thanks for testing the wallet and sharing your thoughts! We hear you on the seed storage experience. QR-code based private keys is on our roadmap. Educational content will play a big role in this as well. 

I hope this helps clarify some of our thinking and plans!

— The SportStake Team