Live-Streamer Retroactive Proposal

Information:
Proposer: Brad
Wallet address: 12uYULCstsq2Nd5hmjPidnSQGDcy4WJhLFw9qJJFEz6tEbiQ
Requested allocation: 25,000 USD

Campaign Start Date: July 10, 2024
Campaign End Date: January 27, 2025

Email: [email protected]

NOTE: Future requests will be done through the Phragmen Funding, as they currently (to my knowledge) do not support retroactive requests. In addition, I attempted to do this through the marketing bounty with Crane’s help and I was redirected to someone who advised me to do future requests through the Phragmen Funding.

Summary of the proposal: This proposal seeks payment ($25,000) for a popular video-game streamer promoting Polkadot by displaying a large neon logo and discussing Polkadot during live-streams with a vast younger audience. This has resulted in ~20,000,000 total video and stream views from July 10, 2024, to January 27, 2025, respectively.

Context of the proposal: This proposal requests compensation for a campaign of ~7 months by an accomplished video-game streamer who has endorsed Polkadot daily for nearly a year across various platforms including TikTok, Twitch, Youtube, Instagram, and Discord. The campaign contains constant visible branding, direct engagement, and integrating Polkadot directly into the content, largely boosting Polkadot's visibility among a younger demographic.

View Proposal (Google Docs)

The compensation amount: In my first proposal with Mister Cole's help, I decided to request a lower amount because it was my first interaction with the broader Polkadot community. After this passed, I started earning roughly $2,000 per million views between April and July 2024 from a treasury-funded social media company (since then, they have seemingly dissolved, with my previous manager quitting, and the new manager giving vague responses for several months). Following this, I have received ~19.7 million views through the duration of this 7-month campaign. Seemingly being the only major content creator largely on TikTok promoting Polkadot, further incorporating Polkadot into my content than before, and this being my second interaction with OpenGov, I believe it is fair to request roughly the same rate I did during my very first proposal.

Audience:
Platform + User Reach:
TikTok Followers: 188,500 (TikTok Account (link))
Discord Members: 15,200 (Discord Server (link))
Twitch Subscribers: 7,000 (Twitch Account (link))
Youtube Subscribers: 5,000 (Youtube Account (link))

— Demographics: 87% of viewers are under 35 years old, with 66% under 25 years old.
— TikTok “Gaming Live Pro” badge, exclusive to only 75 out of over 2 billion active users, recognizing the streamer’s prolonged success and dedication on the platform.

Streaming Metrics: (July 10, 2024 - January 27, 2025)
— Total Hours Streamed: 607 hours (TikTok + Twitch)
— Total Views: 19,700,000
        Video Views: 11,800,000
        Stream Views: 7,400,000
        Other Views: ~500,000 (Twitch + Youtube + Instagram)
— Average Viewership: Approximately 1,000 concurrent average viewers per stream

Description:

The full-time streamer is actively conducting a targeted promotion towards mainly millennial and Gen Z viewers about the Polkadot network during his daily streaming sessions. Multiple avenues of promotion are being taken: Speaking about what Polkadot is in a learner-friendly manner, occasionally streaming games powered by Polkadot such as “NFL Rivals”, including the proper links to Polkadot on all platforms, and showcasing a large neon sign of the logo in the background. This sign is strategically positioned to catch the viewer’s attention, encouraging them to engage with the streamer about Polkadot.

Details:

The streamer had a proposal in April with Mister Cole’s help which passed at 99% Aye: Previous Proposal (link). The streamer was also paid by a treasury-funded media company for roughly 3 months following the aforementioned proposal. I am actively introducing new people into the Polkadot ecosystem through my work and have been engaged with prominent members of the community for over a year.

Additional Information:

— Part of the funds, if passed, will go directly towards expanding my reach to more people and get further eyes on Polkadot. I plan to get a house with some other prominent content creators like myself to collaborate with and exponentially grow my audience.

— Proof of work: Imgur (link)

— An example clip (different variations (for example, recent Polkadot news), several times daily): Stream Clip (link)