**Proponent:**
- **Recipient: Brad**
- **Address: 12uYULCstsq2Nd5hmjPidnSQGDcy4WJhLFw9qJJFEz6tEbiQ**
- **Amount: $4126 (596 DOT @ EMA7)**

**Date:** March 2024

**Short Description:**

This proposal seeks a retroactive payment for a video game streamer who prominently displayed a Polkadot sign and promoted it to his large, youthful audience during a month-long campaign, resulting in over 3.4 million combined video and stream views.

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**Context**

This proposal details a request for compensation after a month-long promotional initiative by a prominent video game streamer who actively endorsed Polkadot across various platforms including Twitch, TikTok, and Discord. The campaign featured visible branding and direct engagement, significantly boosting Polkadot's visibility among a largely youthful audience.

**[Proposal](https://docs.google.com/document/d/1YFnu8dipOXlHnTHu8DMy1wQx4IuWnLla1rku6RF_ZAo/edit?usp=sharing)**

**Campaign Overview**

From March 18 to April 17, 2024, the streamer conducted a targeted promotion of the Polkadot network during his regular streaming sessions. This period involved the use of a prominent, bright LED Polkadot sign placed directly behind him, ensuring continuous visibility throughout each session.

**Platform and Audience Reach**

- **TikTok Followers:** 137,100 ([TikTok Account](https://www.tiktok.com/@brzds))
- **Discord Members:** 13,400 ([Discord Server](https://discord.gg/talking))
- **Twitch Subscribers:** 4,700 ([Twitch Account](https://www.twitch.tv/brzds))
- **Demographics:** 86% of viewers are under 35 years old, with 64% under 25 years old.

**Streaming Metrics**

- **Total Hours Streamed:** 101 hours
- **Total Views:** 3,400,000
- **Video Views:** 2,100,000
- **Stream Views:** 1,300,000
- **Average Viewership:** Approximately 800 viewers per stream

**Promotional Tools and Strategies**

The primary tool for the promotion was a large LED Polkadot sign, which was not only a backdrop during the streams but also a conversation starter about the Polkadot network with the audience. This sign was strategically positioned to maximize viewer engagement and interest in Polkadot.

**Conclusion**

The streamer successfully integrated Polkadot promotion into his daily streaming routine, effectively reaching over **3.4 million views across all platforms**. The proposal requests a retroactive tip for the costs associated with the LED sign and to acknowledge the streamer's efforts and results in promoting Polkadot to his significant, predominantly young audience.

![](https://i.imgur.com/Jjw0Xd3.jpeg)

![](https://i.imgur.com/nzfXKyw.jpeg)
          

- **Problem Statement:** Seeking retroactive payment for a video game streamer who promoted Polkadot to a large, youthful audience.
- **Significance:** Streamer's campaign resulted in over 3.4 million combined video and stream views, significantly boosting Polkadot's visibility.
- **Proposed Solution:** Requesting compensation for the streamer's promotion efforts, including the use of a prominent LED Polkadot sign.
- **Expected Outcomes:** Acknowledgment of the streamer's impact in promoting Polkadot and reaching a substantial, predominantly young audience.

#721 TIP: Gamer Streaming Reimbursement

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