$DED Holiday Marketing Campaign Proposal &mdash; Korea &amp; Japan (Winter 2024/25)
Following our successful pilot campaign ahead of KBW 2024, $DED aims to develop and execute a multi-pronged marketing campaign catering to the Korean and Japanese markets during the upcoming 2024 holiday season. This extended marketing campaign will focus on leveraging Naver's expansive ecosystem such as Naver Cafe and LINE to reach end users in both countries. The proposed marketing campaign will run from late November 2024 to the Lunar New Year in January 2025. Pending thoughts from the community, we will initiate a formal proposal on Open.gov in the coming weeks.

$DED Holiday Marketing Campaign - Korea and Japan

General

Propose and approve a spend of treasury funds.

## Dispatch Origin

Must be [`Config::SpendOrigin`] with the `Success` value being at least
`amount` of `asset_kind` in the native asset. The amount of `asset_kind` is converted
for assertion using the [`Config::BalanceConverter`].

## Details

Create an approved spend for transferring a specific `amount` of `asset_kind` to a
designated beneficiary. The spend must be claimed using the `payout` dispatchable within
the [`Config::PayoutPeriod`].

### Parameters
- `asset_kind`: An indicator of the specific asset class to be spent.
- `amount`: The amount to be transferred from the treasury to the `beneficiary`.
- `beneficiary`: The beneficiary of the spend.
- `valid_from`: The block number from which the spend can be claimed. It can refer to
  the past if the resulting spend has not yet expired according to the
  [`Config::PayoutPeriod`]. If `None`, the spend can be claimed immediately after
  approval.

## Events

Emits [`Event::AssetSpendApproved`] if successful.

- **Problem Statement:** $DED aims to create a holiday marketing campaign targeting the Korean and Japanese markets.
- **Significance:** Leveraging Naver's platforms for a multi-pronged campaign during the 2024 holiday season.
- **Proposed Solution:** Utilizing Naver's ecosystem like Naver Cafe and LINE from late November 2024 to January 2025.
- **Expected Outcomes:** Increased market reach and engagement during the holiday season.

#1246 $DED Holiday Marketing Campaign - Korea and Japan

No Active Proposals