$DED Holiday Marketing Campaign Proposal — Korea & Japan (Winter 2024/25)

Following our successful pilot campaign ahead of KBW 2024, $DED aims to develop and execute a multi-pronged marketing campaign catering to the Korean and Japanese markets during the upcoming 2024 holiday season. This extended marketing campaign will focus on leveraging Naver's expansive ecosystem such as Naver Cafe and LINE to reach end users in both countries. The proposed marketing campaign will run from late November 2024 to the Lunar New Year in January 2025. Pending thoughts from the community, we will initiate a formal proposal on Open.gov in the coming weeks.