Conor Daly - 2025 Polkadot Motorsports Program

Proponent: <a href="https://sub.id/1s2mPd5i2ryNafYRVueZbKSnYFtjbTspaTssjctDWL3qNJT" target="_blank" rel="noopener">ConorDaly22</a> - 1s2mPd5i2ryNafYRVueZbKSnYFtjbTspaTssjctDWL3qNJT
Beneficiary Pure Proxy Multi-sig 4/5 - 13n1iqNWkF3e8YQcZQV1rsrGCoW5L3QNMFDMh3DEQTte225J (signers: <a href="https://sub.id/1s2mPd5i2ryNafYRVueZbKSnYFtjbTspaTssjctDWL3qNJT" target="_blank" rel="noopener">ConorDaly22</a>, <a href="https://sub.id/14m6YPTpa64jusibkvvCov4XsxW2ig7Hy3n23GpN9YVTqhUd" target="_blank" rel="noopener">LearnPolkadot</a>, <a href="https://sub.id/1t67YMM4myXZ745px9a8PNWhU8FMyYJf5uXGowuwSAnp4x8" target="_blank" rel="noopener">The Phunky One</a>, <a href="https://sub.id/15tQ5joTz2nywZ4UgPYWDMN522s91W7yTmhvV1rp4hpVhZT3" target="_blank" rel="noopener">Zugian Duck</a>, <a href="https://sub.id/13Bm8YmgjH3aHMEWJAk8CgfwFJUMeJw3LSjbtaFmCFFsQSnh" target="_blank" rel="noopener">Stallings_AG</a>)
Funds Requested: $3,500,000 (requested in 1.75M USDC / 1.75M USDT)
<hr />
<h1 id="conordaly2025polkadotmotorsportsprogram">Conor Daly 2025 Polkadot Motorsports Program</h1>
2025 Polkadot Motorsports Partnership KPI&rsquo;s
<ul>
<li>5 New Venues Onboarded: Successfully integrate Billfold payment services at five new venues in North America, secured through LOIs with minimum guarantees. </li>
<li>150,000 Polkadot App Downloads: In collaboration with Parity achieve 150k downloads of the Polkadot App during the campaign through elevated activation efforts. </li>
<li>Merch Store &amp; Sweepstakes Initiative: Launching a season-long merch store initiative tied to a sweepstakes, featuring a grand prize drawing at the end of the season. </li>
<li>NFT Activation with UNIQUE Network: Partner with UNIQUE Network to mint for weekly and event-based activations. Participants earn rewards and additional entries into the year-long sweepstakes. </li>
<li>1 Billion+ Media Impressions: Generated over 1 billion global media impressions throughout the campaign. </li>
<li>Website Traffic Growth: Increased traffic to <a href="http://www.polkadot.com">www.polkadot.com</a> by approximately 20% in May.</li>
<li>VIP Hospitality Events: Host eight custom VIP hospitality weekends for VCs, investors, and B2B enterprise executives.</li>
</ul>
On-Track:
<ul>
<li>Primary sponsorship for six (6) marque events in the NTT INDYCAR Series in the 2025 season.</li>
<li>Premium hospitality and b2b assets that will be extended to different parachains within the Polkadot community</li>
<li>Elevated activation for consumer engagement x giveaways</li>
<li>Planning on pitching detailed plan to Marketing Bounty</li>
</ul>
Off-Track:
<ul>
<li>Global Ambassador (Conor Daly) on behalf of Polkadot</li>
<li>Featured virtual and in-person appearances on behalf of the brand throughout the year</li>
<li>Global media tour organized on behalf of the Polkadot leveraging CD</li>
<li>License free content to use for commercial x promotional purposes</li>
</ul>
<h2 id="2025polkadotmotorsportsindycarlineup">2025 Polkadot Motorsports Indycar Lineup</h2>
*All Races National Broadcast on FoxSports and also available streaming online
<ul>
<li>St. Petersburg - Florida - March 2nd</li>
<li>Thermal - California - March 23rd</li>
<li>Indy 500 - May 25th</li>
<li>Road America - Wisconsin - June 22nd</li>
<li>Iowa 1 -July 12th</li>
<li>Iowa 2 - July 13th</li>
</ul>
<hr />
Discussion &gt; <a href="2592" target="_blank" rel="noopener">https://polkadot.polkassembly.io/post/2592</a>
Get Involved - Community Engagement &gt; <a href="https://forms.gle/uzQ78VJcmVgHfWS27" target="_blank" rel="noopener">https://forms.gle/uzQ78VJcmVgHfWS27</a>

- **Problem Statement & Audience:** 
  - Problem Statement: Proposing a sponsorship program for Polkadot in motorsports, aiming to enhance brand recognition and engagement.
  - Audience: Polkadot community, potential sponsors, and motorsports enthusiasts.

- **Significance:** 
  - The initiative aims to leverage motorsports to promote Polkadot, unlock business opportunities, and educate non-endemic consumers about blockchain technology.

- **Proposed Solution:** 
  - Sponsorship of six IndyCar races in 2025, global ambassadorship for Conor Daly, media tours, gaming integrations, and merchandise launches.

- **Expected Outcomes:** 
  - Enhanced brand visibility, increased community engagement, potential B2B partnerships, and leveraging motorsports for broader blockchain technology advocacy.

#2592 Conor Daly - 2025 Polkadot Motorsports Program

No Active Proposals