**Proponent**: [ConorDaly22](https://sub.id/1s2mPd5i2ryNafYRVueZbKSnYFtjbTspaTssjctDWL3qNJT) - 1s2mPd5i2ryNafYRVueZbKSnYFtjbTspaTssjctDWL3qNJT
**Beneficiary**: Multi-sig - 1DB7e3wuLztwXX95DEC9gvV26CeFawAEvp84huQKwNALkTx (signers:  [ConorDaly22](https://sub.id/1s2mPd5i2ryNafYRVueZbKSnYFtjbTspaTssjctDWL3qNJT), [LearnPolkadot](https://sub.id/14m6YPTpa64jusibkvvCov4XsxW2ig7Hy3n23GpN9YVTqhUd), [The Phunky One ](https://sub.id/1t67YMM4myXZ745px9a8PNWhU8FMyYJf5uXGowuwSAnp4x8))

**Funds Requested:** $2,100,000 (approximately 290K DOT using the 30-day average price of $7.24)
______________________________
**Summary**
Discounted Packaged Primary Sponsorship of Conor Daly to race and be a Polkadot Brand Ambassador in 3 different professional racing series for 2024. The superbowl of racing the 2024 Indianapolis 500, (1) NASCAR Truck Series Race, and (1) Nitro Rallycross Race.

- [Indianapolis 500](https://www.indianapolismotorspeedway.com/events/indy500) — 1 race part of the IndyCar Series - The biggest single day sporting event and biggest motorsports race in the world
  IndyCar Series - Indianapolis 500 - May 26th, 2024
    ***prototype of Polkadot IndyCar shown below
- [NASCAR Truck Series](https://www.nascar.com/nascar-craftsman-truck-series/2024/schedule/) —  1 race part of the NASCAR Truck Series nationally broadcasted every week 
   NASCAR Truck Series - TBA (*potential Talladega - October 4th, 2024)
- [Nitro Rallycross](https://www.nitrocrossracing.com/)  — 1 race part of the Nitro Rallycross 24-25 season
   ***prototype of Polkadot RallyCar shown below
   ** Rallycross race would be ONE of these:   
            September 7-8, 2024: Richmond Raceway (Richmond, Virginia)
            October 4-5, 2024: Utah Motorsports Campus (Salt Lake City, Utah)
            November 15-16, 2024: Wild Horse Pass Motorsport Park (Phoenix, Arizona)
            January 11-12, 2025: Glen Helen Raceway (Los Angeles, California)
            January 31-February 1, 2025: Calgary Stampede Park (Calgary, Alberta)
            February 28 – March 1, 2025: Las Vegas Strip (Las Vegas, Nevada)

Commercial Sponsorship Fee to Race Team (IndyCar + Nitro Rally Car) - $1.7M
- Primary Sponsor inventory for the #24 Polkadot Chevrolet in the Indianapolis 500
- Polkadot fire suit, gloves, and shoes for all on-track activities surrounding the Indy 500.
- Custom Polkadot pit crew apparel / fire suits throughout the month of May
- Custom press announcement at Indianapolis Motor Speedway with car reveal
- Global PR x Comms strategy x activation throughout the month of May
- Car unveiling ceremony press event
- Global social media strategy throughout the week leading into, during, and post race
- Marketing strategy x  activation throughout the course of May (local + at-track)
- Polkadot branding on the hauler
- Staff salaries and accommodations
- Commercial licensing and marketing fees for league, team, and driver
- Entertainment Marketing x PR Agency Fees
- Option to create die cast cars for giveaways, community memorabilia, and sales 
 
 Commercial Sponsorship Fee to Race Team (NASCAR Truck) - $150k
-  Global PR x Comms strategy heading into race week
-  Custom Polkadot Sponsor fire suit, gloves, and shoes for all on-track activities for race weekend
-  Commercial licensing and marketing fees for league, team, and driver
-  Global social media strategy throughout the week leading into, during, and post race

Driver Ambassador PSA Fee x Exclusivity- $150k
-  Exclusivity against competitors within the space (category)
-  Monthly social media promotions
-  Monthly appearances at community based opportunities and events

Marketing Activation Buffer - $100k

TOTAL: $2.1M USD + tx fees

Community activation with Conor and Altheo Group could include
- Touch points with QR codes on the car, hauler, firesuit, and on social media (could be to a website, game, video - Esp 01 Behind the Code II, NFT, other)
-  Diecast cars and have Conor sign them for giveaways for community members or other channel
-  Host in market meet and greets on behalf of the community for any business development 
-  [Link to form for Community ideas](https://forms.gle/uzQ78VJcmVgHfWS27) - Projects / Companies in the ecosystem interested in using this stage for ideas themed around Conor and/or the Indy 500 (racing themed games, NFTs, etc) that fans could engage with the Polkadot network and community.

Extra or Not Enough Funds (usd value) if proposal passes
-  If $1.5 - $1.6M is raised - there will be no Truck or Nitro ride with minimal local market branding during the month of May. 3 Month PSA from Conor.
-  If $1.6 - $1.7M is raised - Indy 500 Ride + elevated local market activation in May. No Nascar Truck or Nitro Rally Car. 3 Month PSA from Conor.
-  If $1.7 - $1.8M is raised  - Indy 500 Ride + Nitro Rally Car + elevated marketing throughout May. No NASCAR Truck Ride. 6 month PSA from Conor.
-  If $1.8 - $1.9M is raised  - Indy 500 Ride + Elevated Marketing Activation in May + NRC + Truck + 6 Month PSA with Conor
-  If $1.9M+ is raised - We will make the activation work as proposed
-  Anything over 5% of ask in USD would be donated to Type1 Diabetes via a Teddy DAO Fund OR returned to the treasury 
__________________________________

[FULL PROPOSAL LINK](https://docs.google.com/document/d/1UgfuGr2Smi1kEulUuzBjcmBLX3pjbe5QIp5BTRPoWsQ/edit)

Discussion > [https://polkadot.polkassembly.io/post/2118](https://polkadot.polkassembly.io/post/2118)

**IndyCar Prototype**
![](https://i.ibb.co/7nyPkfP/v1-side.jpg)
![](https://i.ibb.co/MPNDQqX/v1-iso.jpg)
![](https://i.ibb.co/PrQZpgD/v1-top.jpg)
![](https://i.ibb.co/bb8sL87/v1-front.jpg)

**Rallycar Prototype**
![](https://i.ibb.co/P9QDY4g/v1-side-1.jpg)
![](https://i.ibb.co/jgJsT45/v1-front-1.jpg)
![](https://i.ibb.co/GWTPMNH/v1-top-1.jpg)
![](https://i.ibb.co/DKJ7QVq/v1-iso-1.jpg)

- **Problem Statement & Audience:** Secure funding of $2.1M for Conor Daly to race in 3 professional series, targeting the Polkadot community.
- **Significance:** Promotes Polkadot through major racing events, enhancing brand visibility.
- **Proposed Solution:** Discounted sponsorship for Conor Daly in the Indianapolis 500, NASCAR Truck Series, and Nitro Rallycross.
- **Expected Outcomes:** Increased brand exposure, community engagement, and potential donations to Type1 Diabetes if funds exceed 5%.

Requested: 0.29 undefined

#514 Conor Daly - 2024 Indianapolis 500 Sponsorship