Polkadot Marketing Initiative for beginners (duration 6months)

Our goal

Get newcomers in the crypto space to join polkadot.
To inform them of Staking and the 12% rewards.
Majority of the public does not know about polkadot yet.

The banking industry is starting to charge negative interest rates.
Which creates a great opportunity for polkadot staking eco-system.
Polkadot can be complicated for the average new user joining the crypto space.

We want to keep it simple, so newcomers can understand the basics.

We want to inform the world about polkadot.
With interactive marketing strategies on social media platforms.
Simple straight forward videos for beginners with 0 experience or knowledge of crypto.
We will aim to grow the community with people that have no exposure with crypto yet.

Create a beginner friendly communication channel and videos to get new users acquiring DOT.
Helping organize meetups & content to inform the simple steps how to acquire DOT & stake it.
Polkadot can be very technical and complicated for new users.

We want to simplify it to get them in the door & make them longterm holders/stakers and believers.
We have experience with marketing and community building.
And have access to non-crypto channels & media to help spread the message.

Funding cost for 6months would be $28k

Looking forward to working together for mass-adoption.

Polkadot Marketing Initiative for beginners.

PMIB Team

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Metrics:

	-Whatsapp group users for beginners (non-crypto users)
	-Telegram Group users for Beginners (non-crypto users)
	-Facebook group users for Beginners (non-crypto users)
	-Articles non crypto media platforms
	-Video content for beginners
	-Views on content for beginners
	-Zoom and meetups attendance

Milestones: 16.6% of goals per month

Goals:

Create In person Meetups, 1x a month (if possible due to covid).

   Digital Zoom meetups 1x a month.

   5,000+ new members across (beginner) new communication channels
		-Whatsapp group
		-Telegram group
		-Facebook group
		-Facebook page
		-Instagram account
		-Youtube account
		-Twitter account

   Video (simple) content for beginners.
	-How to acquire DOT
	-How to stake it
	-What problems does Polkadot solve

   Stores and businesses accepting DOT as payment.
	-Online businesses 
	-Brick & mortar businesses

Deliverables

   18 new stores/businesses accepting DOT as payment

   5,000+ new members across (beginner) new communication channels 

    		-Whatsapp group (most non-crypto users dont have tg)
		-Telegram group
		-Facebook group
                    -Facebook page
		-Instagram
		-YouTube
		-Twitter

   Non-crypto media exposure to non-crypto users

   Beginner Video content on youtube, facebook, twitter & instagram.

Funding budget & cost (timeline 6months)

       -6 info videos (for non-crypto beginners)
       -2 marketing employees full time
       -Moderate whatsapp group
       -Moderate telegram group
       -Moderate facebook group
       -Create content and moderate instagram account
       -Create content and moderate Youtube account
       -Moderate & organise meetups (in person)
       -Moderate & organise zoom meetups
       -Approach businesses & help setup accepting DOT as payment
      
      -Funding cost for 6months would be $28k

Polkadot Marketing Initiative for beginners.

PMIB Team