**Polkadot Marketing Initiative for beginners (duration 6months)**

**Our goal** 

Get newcomers in the crypto space to join polkadot.
To inform them of Staking and the 12% rewards.
Majority of the public does not know about polkadot yet.

The banking industry is starting to charge negative interest rates.
Which creates a great opportunity for polkadot staking eco-system.
Polkadot can be complicated for the average new user joining the crypto space.

**We want to keep it simple, so newcomers can understand the basics.**

We want to inform the world about polkadot. 
With interactive marketing strategies on social media platforms.
Simple straight forward videos for beginners with 0 experience or knowledge of crypto.
We will aim to grow the community with people that have no exposure with crypto yet.

Create a beginner friendly communication channel and videos to get new users acquiring DOT.
Helping organize meetups & content to inform the simple steps how to acquire DOT & stake it.
Polkadot can be very technical and complicated for new users.

We want to simplify it to get them in the door & make them longterm holders/stakers and believers.
We have experience with marketing and community building.
And have access to non-crypto channels & media to help spread the message.

Funding cost for 6months would be $28k

**Looking forward to working together for mass-adoption.**

**Polkadot Marketing Initiative for beginners.**

**PMIB Team**

---------------------------------------------------------
Metrics:

		-Whatsapp group users for beginners (non-crypto users)
		-Telegram Group users for Beginners (non-crypto users)
		-Facebook group users for Beginners (non-crypto users)
		-Articles non crypto media platforms
		-Video content for beginners
		-Views on content for beginners
		-Zoom and meetups attendance


Milestones: 16.6% of goals per month


Goals: 

Create In person Meetups, 1x a month (if possible due to covid). 

       Digital Zoom meetups 1x a month.

	   5,000+ new members across (beginner) new communication channels
			-Whatsapp group
			-Telegram group
			-Facebook group
			-Facebook page
			-Instagram account
			-Youtube account
			-Twitter account

	   Video (simple) content for beginners.
		-How to acquire DOT
		-How to stake it
		-What problems does Polkadot solve

	   Stores and businesses accepting DOT as payment.
		-Online businesses 
		-Brick & mortar businesses

Deliverables

	   18 new stores/businesses accepting DOT as payment

	   5,000+ new members across (beginner) new communication channels 

	    		-Whatsapp group (most non-crypto users dont have tg)
			-Telegram group
			-Facebook group
                        -Facebook page
			-Instagram
			-YouTube
			-Twitter

	   Non-crypto media exposure to non-crypto users

	   Beginner Video content on youtube, facebook, twitter & instagram.


Funding budget & cost (timeline 6months)


           -6 info videos (for non-crypto beginners)
           -2 marketing employees full time
           -Moderate whatsapp group
           -Moderate telegram group
           -Moderate facebook group
           -Create content and moderate instagram account
           -Create content and moderate Youtube account
           -Moderate & organise meetups (in person)
           -Moderate & organise zoom meetups
           -Approach businesses & help setup accepting DOT as payment
          
          -Funding cost for 6months would be $28k


Polkadot Marketing Initiative for beginners.

PMIB Team