Polkadot Music Events Initiative - onboarding fans, artists and builders to Polkadot through music

PMEI - A Series of {bash} Events

PMEI is submitting retroactive payment for {bash} ETH Denver and a new confirmed conference closing event for October 11th, Zebu Live. We will be producing this event to further align with Distractive's greater Polkadot marketing strategy.&nbsp;
This ref covers: Retroactive payment for funds advanced for ETH Denver Closing Party Adding new event: Zebu Live Official Closing Party
Stay updated with the <a href="bash.audio">new {bash} site</a>.
Requested Amount: 37,882 DOT Beneficiary: 15nKYvAm8Yu9QVK65JWrhfyabhHkWywg21X9gX4GFJo3v4cT Address Owner: PMEI
<hr />
A Quick Update on PMEI / {bash}&hellip; (If you&rsquo;d like to know what we&rsquo;ve been up to)
We&rsquo;ve been head down, building out the necessary infrastructure for what we need to yield meaningful results before, during and after our events. (ticket flows, web2 rich experiences with abstracted substrate tech underneath, our music label and relevant industry partnerships)
After Polkadot Decoded, PMEI/ {bash} will have added an estimated 5K+ new substrate wallets to the ecosystem w/ post event education and follow up. This will have been achieved over a 4 month period. We&rsquo;re not stopping there! This is all top of the funnel.
So far, the {bash} team, led by Miami (Moonbeans), has also built a proprietary ticketing flow where any attendee can easily spin up a substrate wallet, receive rewards and funnel into fun Polkadot things. You can see our new site here.
All attendees at future events will have a substrate wallet tied to their ticketm, with only two easy steps.
In the background, we&rsquo;re also working on a number of BD deals to drive adoption of Polkadot amoung enterprise businesses. We have BIG things in the works which OpenGov will see soon enough. Real users, huge transaction volume.
Thats all for now! Please, consider supporting this proposal. More information below:
<hr />
A bit on ETH Denver Closing Party
PMEI produced the {bash} official closing party which was partially approved by the Events Bounty in two tranches (as seen in <a href="child_bounty/610">Part I </a>and <a href="child_bounty/653">Part II</a>).
PMEI&rsquo;s original proposed budget for ~ $150K was reduced by the Events Bounty to exclude the cost of the DJ talent (of which 7 performed across 3 rooms) and talent buying (fees associated with logistics and artist/ manager negotiations). PMEI raised partial sponsor funds to cover these costs and used part of the agency fee to cover the deficit.
Additional costs to produce the event were incurred as a result of the last minute release of funds from the EB and additional requirements added on by the ETH Denver conference not originally included in the budget. PMEI is asking for retroactive payment to cover the additional expenses and overages that our team paid for out of pocket.
$148,453 Total Cost of ETH Denver event
7.5% avg raise in DOT price
Total 11,282 DOT Granted by EB
$44,239 Deficit
&nbsp;
Event Success Metrics
Number of Attendee Sign-ups 5365
Substrate Wallets added 1898
Number of Live Predictions ~300
&nbsp;
<hr />
New Event Zebu Live
<a href="https://www.zebulive.xyz/">https://www.zebulive.xyz/</a>
Estimated Party Size: 2500-4000 people Estimated new substrate wallets: All Attendees (3500+)
With the addition of Zebu Live as a confirmed official closing party for {bash} Polkadot in London on October 11th, we are requesting the amount for one additional event.&nbsp;

Retroactive Payments for {bash} + adding Zebu Live Official Closing Party

{bash} Events (the PMEI team) - a music and technology sandbox | onboarding users into Polkadot through music

Big Tipper Proposal: ETHDenver Official Afterparty (Bash) Polkadot Airdrop 

Growing the Music Vertical on Polkadot: Onboarding Billfold (revised prop from 989)
a PMEI proposal
&nbsp;
Requested USD: $1.133M
Please see milestones and technical doc <a href="https://docs.google.com/document/d/1aPZjgUy3UsI3m03_xtt_hku0xbySIgDlGsAbzHr_xqg/edit" target="_blank" rel="noopener">HERE </a>
With community and DV feedback, we have updated this proposal from prop #989 to request in stables and to split into two smaller tranches, focusing first to onboard Billfold.
&nbsp;
The team behind {bash} events, PMEI (Polkadot Music Events Initiative), is a web3 foundation supported BD agency and DF grant recipient that is focused on bringing active users to Polkadot through the music industry vertical. We are leveraging decades of our music industry experience and relationships to strategically bring in millions of users and billions of dollars in transactions.
&nbsp;
The music industry is a $100B industry which functions primarily on paper intensive processes - mostly in excel spreadsheets and manila envelopes (we&rsquo;re not joking). Music is absolutely prime for change and blockchain can be a large component of that evolution.
&nbsp;
Key Points on Proposal
<ul>
<li>This prop covers the financial obligations under contract terms for Polkadot&rsquo;s integration with Billfold, marketing expenses and legal expenses. Nothing goes to the PMEI team.</li>
<li>We are only onboarding Billfold in this prop</li>
<li>3 year contract term</li>
<li>Will drive 3 million accounts for loyalty rewards and use of USDC on Polkadot for concession payments</li>
<li>Direct Polkadot branded marketing to all users of the Billfold platform</li>
</ul>
&nbsp;
Tell me more... 
This proposal is solely to cover costs to fulfill our financial requirements for a contract that will bring 3M+ of Billfold&rsquo;s existing user base to Polkadot. Based on Billfold&rsquo;s repeat and expanding customer base, we will see 4.5+ transactions per user on average annually. Each new user will automatically be added to Polkadot which means a potential total of 5M+ new Polkadot users across the contract term. That means 22.5M transactions per year.
&nbsp;
So as Billfold grows, so does the number of users and transactions on Polkadot.
&nbsp;
This is an incredible case of blockchain solving an issue where web2 falls short. This deal also brings hundreds of millions of dollars in transaction volume through Polkadot in gradual steps.
If you are unfamiliar with Billfold, please visit their website <a href="https://www.billfold.tech/" target="_blank" rel="noopener">HERE</a> to learn more.
In short, Billfold is a vendor payment system for live event concession sales (alcohol, soft drinks, merchandise). What sets them apart is that they streamline concession sales by using a single tap feature at the point of sale and groups transactions to reduce time spent on checkout and reduce banking fees. Billfold is running $150M in annual transaction volume with massive brand partnerships which will greatly impact the usage of the Polkadot network.
&nbsp;
Billfold believes in web3 and in Polkadot&rsquo;s ability to provide the speed and security necessary to handle the current and future volume.
&nbsp;
<a href="https://www.youtube.com/watch?v=-CDIhfB0Jj0&amp;t=1s" target="_blank" rel="noopener">HERE</a> is a video outlining Billfold&rsquo;s value prop and current operation.
&nbsp;
The nature of this deal does not allow us to execute on these commitments without full funding in advance. A traditional milestone approach is based on building tech and presenting repos for review. In our situation, we are funding Billfold for the acquisition of their users and the chance to create a long, ongoing relationship with Polkadot.
&nbsp;
ROI for Polkadot 
In basic terms, the CAC is $0.33 per user TO BEGIN WITH. Every new user added to Billfold will automatically get and transact with a Polkadot wallet- so the CAC only decreases with each new user.
&nbsp;
ROI for Billfold 
Why else is this so incredible? Because Billfold can benefit from a blockchain solution that optimizes their business. Currently, Billfold&rsquo;s dashboard provides every vendor (ie. bar vendor, merch vendor, food vendor, etc.) with an itemized list of concession items that are tracked and transacted on, with basic databasing and fiat rails, making it hard to verify and transparently share data with artists and brands. With Polkadot user wallets, this data is clear and verifiable so that an artist or brand can query data to identify loyal customers and reward that audience. This all happens on Polkadot. Beyond that, a vendor could already be working on tight margins, and in territories with volatile foreign exchange rates, this can mean a tremendous loss in revenue should the local currency shift out of their favor between payment settlements. USDC payouts solves this for every vendor on Billfold, and its powered by Polkadot.
&nbsp;
Users need intuitive experiences for mass adoption of web3
If we agree that more active users on Polkadot is conditional for success, then this deal is a homerun for the ecosystem. These are repeat, lifetime users that are top-of-funnel and will have the chance to learn about and engage with Polkadot tech through extremely positive brand deposits. On average these users are transacting 4.5 times per year through Billfold&rsquo;s current business, and they are in the process of making a larger global push to capture a far more significant piece of the market. It&rsquo;s not a stretch to think that transactions can scale 10x from here.
In addition, every PoS unit and receipt will have Polkadot advertising baked in to reinforce the fact that Polkadot is what powers and secures their experience. That means each user has a great experience and sees the Polkadot logo, over and over and over again. This is directly marketing to users that are USING the tech. Simple, straightforward and impactful marketing.
&nbsp;
More on PMEI&rsquo;s Mission 
PMEI is helping music companies use Polkadot. Polkadot products create highly optimized experiences within already successful web2 businesses- particularly in music and events. It&rsquo;s important that we drive web3 products to solve real problems caused by traditional finance. Solving these problems breaks down barriers and creates an easy, web3 entry point for people in their everyday lives. This not only creates great success stories for other companies interested in leveraging web3, but it also drives organic growth for Polkadot.
&nbsp;
More on Billfold 
Billfold has 3 million active users through their point of sale (PoS) product, generating $150M+ in annual transaction volume. They will be integrating crypto with the help of the Polkadot Music Events Initiative and community approval of these onboarding terms. This Billfold deal onboards an established web2 company that will scale the music industry vertical on Polkadot, adding 3 MILLION active users and progressively transitioning $150M+ in annual transaction volume through Polkadot-based USD stablecoins.
PMEI is spearheading a new and exciting initiative with our business development and onboarding partners at Transistor that will onboard these two companies into the Polkadot ecosystem. Billfold and Radiate are some of the most forward-thinking names in electronic music events, and are excited about the prospect of launching products on Polkadot to further solidify their leading position as music event technology providers.
This proposal will cover the cost to integrate and market the following: 
<ul>
<li>Onboarding 3 Million active user accounts via Polkadot (substrate) custodial wallets</li>
<li>Streamlining crypto native payments for those users through web3 PoS solution: including, but not limited to, live events and sporting events</li>
<li>Polkadot activations via loyalty reward tools for brands, venues and artists</li>
<li>Marketing strategy centering the Polkadot brand across physical PoS systems and digital receipts in Billfold activated venues</li>
</ul>
&nbsp;
Why vote aye on this? 
<ul>
<li>We already have LOI&rsquo;s in place and defined scope Billfold. We are weeks away from finalizing a contract which will be executed upon successful passing of this prop. If for ANY reason, a contract is not signed for either party, the dedicated funds will be returned to the treasury. We have signed a contract with web3 foundation to ensure this happens and there is accountability on our end.</li>
<li>We will onboard the current 3M active users over a period of 3 months + every additional user that uses Billfold We are gradually transitioning their payment settlement to USDC on Polkadot resulting in organic volume and growth of transactions</li>
<li>Anybody creating an event can now use this tech moving forward to run their events and any entity can activate these users via their Polkadot wallets to market and interact with fans and the artists</li>
</ul>
&nbsp;
&nbsp;
Proponent: Polkadot Music Events Initiative
Beneficiary: Polkadot Music Events Initiative Multisig Address: 15nKYvAm8Yu9QVK65JWrhfyabhHkWywg21X9gX4GFJo3v4cT
Proposed Start Date: Oct 15th 2024
NOTE: PMEI is managing this project to ensure that proper technical integrations are delivered. These components will also be used in the context of {bash} events beyond our current onboarding flow and tech stack.
These components will also be available to other event organizers and marketing orgs can have elevated tools for streamlined use of web3.
ANY project can benefit from this in Polkadot. ANY team can build on and customize these tools. This makes the funnel for onboarding wider, and the engagement and web3 education MUCH easier and more accessible.
&nbsp;
Deliverables 
The initial user onboarding will be completed within a 3 month timeline from when the deal finalizes.
The full scope of this integration is expected to be completed within an eight month timeframe. This would put the completion date, including payments, around June of 2025. Getting to contract signature(s), creating user onboarding infrastructure, and a built PoC for borderless payments using USDC on Asset Hub are the initial stages and are anticipated to be done by 2024. Marketing will begin as soon as user onboarding has launched.
Technical documentation and further timeline expectations can be found <a href="https://docs.google.com/document/d/1aPZjgUy3UsI3m03_xtt_hku0xbySIgDlGsAbzHr_xqg/edit?usp=sharing" target="_blank" rel="noopener">HERE.</a>
Budget Requested USD: $1.133M
Billfold Integration $ 1,018,000 -this is the cost to acquire users through Billfold and move forward with the integration. This pays Billfold, nothing goes to PMEI whatsoever.
Legal $ 75,000 - includes software licensing agreement and negotiation, compliance costs&nbsp;
Marketing/ PR $ 40,000 - We are working with a top tier marketing agency to broadcast the completion of this integration to build positive sentiment around Polkadot and its ability to solve real world problems.
Project Management Fee - 0% (we are not charging an agency fee for this. Now that we have been granted funds for DF, this sits within our purview)
The costs to integrate will not be used for any operating expenses for the PMEI team as we are a DF funded initiative
&nbsp;
Who&rsquo;s on the team? PMEI
Miami - Expert full stack developer in Polkadot and Kusama known for their work under Moonbeans and across the Moonbeam ecosystem. Miami is the lead Developer for {bash} events.
Spencer Zabiela - Lead for {bash} events with deep ties in the music industry. Spencer is driving business development, bringing Billfold and Radiate together under this enterprise onboarding deal.
Sam Ruberti - Sam Ruberti has been developing full stack applications for over fifteen years. He was a Senior Rust Developer on the ink! team at Parity and has built full stack software for many companies, including Bloomberg, Peloton, and Clear, with a heavy focus on distributed systems, microservices, security, and user-facing web applications. He joined the Web3 space in 2017 and has launched numerous dApps, tokens, DeFi platforms, and NFTs on various chains.
Jaclyn Francis - Formerly at Tidal (Jay-Z&rsquo;s HiFi music streaming platform recently acquired by Square/Block), Jaclyn is also part of the PMEI/ {bash} team and will be managing the digital ticketing experience for live music venues and artists using the RA platform.
&nbsp;
Additional Support
Transistor - Transistor is a blockchain research and development firm focused on Polkadot adoption in the United States founded by Peter Mauric and Yoon Kim. Transistor will be supporting this onboarding effort with business development, key partner integration and development work. Peter led multiple teams and initiatives in the development of Ethereum and launch of Kusama and Polkadot&rsquo;s success while at Parity Technologies and the Web3 Foundation from 2017-2022. Yoon Kim is a Polkadot ICO investor who worked at the highest levels of Wall Street tech banking and hedge funds throughout the Web 2.0 era.
Exiled Studios - Exiled Studios is a gaming studio focusing on developing low touch, high reward games. Exiled focus on algorithmic and low touch strategy games allows time poor, ex-gamers a way to enjoy gaming without the effort. Exiled is currently building the Exiled Racers gaming platform on top of the Moonbeam (Polkadot) blockchain.
&nbsp;
Summary 
Please see milestones and technical doc <a href="https://docs.google.com/document/d/1aPZjgUy3UsI3m03_xtt_hku0xbySIgDlGsAbzHr_xqg/edit" target="_blank" rel="noopener">HERE </a>
Budget: Requested USD $1.133M
More on the PMEI team here.
Contact Manager of the Funds PMEI team: <a href="mailto:hello@polkdotmusic.events">hello@polkdotmusic.events</a>
Recipient DOT Address: 15nKYvAm8Yu9QVK65JWrhfyabhHkWywg21X9gX4GFJo3v4cT
More Information <a href="http://www.polkadotmusic.events">www.polkadotmusic.events</a>

Growing the Music Vertical on Polkadot: Onboarding Billfold

Live Music on Polkadot: Billfold + Radiate Onboarding 
a PMEI proposal
<hr />
Requested DOT: 386,546
Please see milestones and technical document <a href="https://docs.google.com/document/d/1AZ-taNztGogMjT2PSf1ZGXG4MtpwqtaXCmLPgZC3b0g/edit?usp=sharing" target="_blank" rel="noopener">here.</a>
&nbsp;
What is this proposal for?
Our goal as a team is to help music companies use Polkadot products that create better user experiences and optimize revenue. We want web3 products that solve real problems so that we can break down barriers and create an easy entry point for people in their everyday lives. This not only creates great success stories for other companies interested in leveraging web3, but it also drives organic growth for Polkadot.&nbsp;
We have updated this proposal to be clearer as to what will be achieved and how it will greatly benefit the Polkadot ecosystem.&nbsp;
&nbsp;
<a href="https://www.billfold.tech/" target="_blank" rel="noopener">Billfold</a> and <a href="https://www.radiatetheworld.com/" target="_blank" rel="noopener">Radiate</a>, who have millions of active users combined across event point of sale (PoS) and event-specific social engagement products, will integrate crypto with the help of the Polkadot Music Events Initiative and community approval of these onboarding terms.
This deal onboards two established web2 companies that will scale the music industry vertical on Polkadot, adding FOUR (4) MILLION active users and progressively transitioning $100M+ in annual transaction volume through Polkadot-based USD stablecoins.
PMEI is spearheading a new and exciting initiative with our business development and onboarding partners at Transistor that will onboard these two companies into the Polkadot ecosystem. Billfold and Radiate are some of the most forward-thinking names in electronic music events, and are excited about the prospect of launching products on Polkadot to further solidify their leading position as music event technology providers.
This proposal will cover the cost to integrate and market the following:
<ol>
<li>Onboarding 4 Million active users via Polkadot (substrate) wallets</li>
<li>Streamlining crypto native payments for those users through web3 PoS solution: including, but not limited to, live events and sporting events</li>
<li>Polkadot activations via loyalty reward tools for brands, venues and artists</li>
<li>Marketing strategy centering the Polkadot brand across physical PoS systems and digital receipts in Billfold activated venues&nbsp;</li>
</ol>
&nbsp;
Why vote aye on this?
<ul>
<li>We already have LOI&rsquo;s in place and defined scope for both Billfold and Radiate. If for ANY reason, a contract is not signed for either party, the dedicated funds will be returned to the treasury.</li>
<li>We will onboard the current 4M active users over a period of 3 months + every additional user that uses Billfold and Radiate</li>
<li>We are gradually transitioning their payment settlement to USDC on Polkadot resulting in organic volume and growth of transactions</li>
<li>Anybody creating an event can now use this tech moving forward to run their events and any entity can activate these users via their Polkadot wallets to market and interact with fans and the artists</li>
</ul>
&nbsp;
<hr />
Proponent: Polkadot Music Events Initiative
Beneficiary: Polkadot Music Events Initiative
Multisig Address: 15nKYvAm8Yu9QVK65JWrhfyabhHkWywg21X9gX4GFJo3v4cT
Proposed Start Date: August 15th 2024
NOTE: PMEI is managing this project to ensure that proper technical integrations are delivered. These components will also be used in the context of {bash} events beyond our current onboarding flow and tech stack. These components will also be open source so that other event organizers and marketing orgs can have elevated tools for streamlined use of web3.
<hr />
&nbsp;
ANY project can benefit from this in Polkadot. ANY team can build on and customize these tools.
This makes the funnel for onboarding wider, and the engagement and web3 education MUCH easier and more accessible.
&nbsp;
Deliverables
The initial user onboarding will be completed within a 3 month timeline from when the deal finalizes.
The full scope of this integration is expected to be completed within an eight month timeframe. This would put the completion date, including payments, around June of 2025. Getting to contract signature(s), creating user onboarding infrastructure, and a built PoC for borderless payments using USDC on Asset Hub are the initial stages and are anticipated to be done by EOY 2024. Marketing will begin as soon as user onboarding has launched.&nbsp;
&nbsp;
Technical documentation and further timeline expectations can be found <a href="https://docs.google.com/document/d/1AZ-taNztGogMjT2PSf1ZGXG4MtpwqtaXCmLPgZC3b0g/edit?usp=sharing" target="_blank" rel="noopener">here.</a>
&nbsp;
Budget
Requested DOT: 386,546
Billfold Integration $ 1,018,000
Radiate Integration $ 538,000
Legal $ 150,000
Marketing $ 70,000
Contingency (and DOT flux) 12%
Project Management Fee 15% (only on integration costs, excluding marketing, legal etc.)
*The costs to integrate will not be used for any operating expenses for the PMEI team*&nbsp;
&nbsp;
Who&rsquo;s on the team?
PMEI
Miami - Expert full stack developer in Polkadot and Kusama known for their work under Moonbeans and across the Moonbeam ecosystem. Miami is the lead Developer for {bash} events.
Spencer Zabiela - Lead for {bash} events with deep ties in the music industry. Spencer is driving business development, bringing Billfold and Radiate together under this enterprise onboarding deal.
Sam Ruberti - Sam Ruberti has been developing full stack applications for over fifteen years. He was a Senior Rust Developer on the ink! team at Parity and has built full stack software for many companies, including Bloomberg, Peloton, and Clear, with a heavy focus on distributed systems, microservices, security, and user-facing web applications. He joined the Web3 space in 2017 and has launched numerous dApps, tokens, DeFi platforms, and NFTs on various chains.
Jaclyn Francis - Formerly at Tidal (Jay-Z&rsquo;s HiFi music streaming platform recently acquired by Square/Block), Jaclyn is also part of the PMEI/ {bash} team and will be managing the digital ticketing experience for live music venues and artists using the RA platform.
Transistor - Transistor is a blockchain research and development firm focused on Polkadot adoption in the United States founded by Peter Mauric and Yoon Kim. Transistor will be supporting this onboarding effort with business development, key partner integration and development work. Peter led multiple teams and initiatives in the development of Ethereum and launch of Kusama and Polkadot&rsquo;s success while at Parity Technolgies and the Web3 Foundation from 2017-2022. Yoon Kim is a Polkadot ICO investor who worked at the highest levels of Wall Street tech banking and hedge funds throughout the Web 2.0 era.
Exiled Studios - Exiled Studios is a gaming studio focusing on developing low touch, high reward games. Exiled focus on algorithmic and low touch strategy games allows time poor, ex-gamers a way to enjoy gaming without the effort. Exiled is currently building the Exiled Racers gaming platform on top of the Moonbeam (Polkadot) blockchain.
<hr />
&nbsp;
Contact Manager of the Funds PMEI team: <a href="mailto:hello@polkdotmusic.events">hello@polkdotmusic.events</a>
Recipient DOT Address: 15nKYvAm8Yu9QVK65JWrhfyabhHkWywg21X9gX4GFJo3v4cT
More Information <a href="http://www.polkadotmusic.events">www.polkadotmusic.events</a>

Live Music on Polkadot: Billfold + Radiate Onboarding

This is a referendumV2 whose proposer address (13EDmaUe89xXocPppFmuoAZaCsckaJy3deAyVyiykk1zKQbF) is shown in on-chain info below. Only this user can edit this description and the title. If you own this account, login and tell us more about your proposal.