Presentation on Augmented Reality Advertising for Polkadot by Overthereality

 Summary
- Objective: Create augmented reality (AR) advertising for Polkadot and host a contest on Twitter.
- Proposal:  Develop an AR experience promoting Polkadot that can be accessed from anywhere.
- Budget and Recipients: 80 DOT, distributed as follows:
  - 75 DOT for creating the experience, maintenance, and viral promotion.
  - 5 DOT as a contest prize.

 Proposal Details
Concept: 
- Augmented Reality Experience: Develop an AR experience featuring Polkadot advertising, accessible from any location.
- Contest on Twitter: Launch a contest where participants can win DOT by engaging with the AR experience on Twitter.

Budget Allocation:
- 75 DOT: To cover the creation, maintenance, and viral promotion of the AR experience and contest.
- 5 DOT: As a prize for the most-liked experience on Twitter.

Problem Solved:
- Integration of AR in Advertising: Pioneering the use of AR for advertising Polkadot.
- Enhanced Engagement: Offering a unique and interactive way to promote Polkadot.

	Benefits:
- Innovative Advertising: Leveraging AR for captivating and memorable advertising.
- Campaign Analysis: Measuring the visibility and reach of the campaign on Twitter.
- Future Improvements: Using campaign metrics to enhance future products.
- Hashtag Promotion: Promoting the slogan/hashtag “#InPolkadotItsAlwaysSummer” to boost engagement.

Project Details

OVR Platform:
- Overview: OVR is a crypto and blockchain project creating a metaverse based on AR. Users can buy, sell, and rent virtual spaces called "OVR Lands."
- Current Status: The project "polkabeach" is ready but not yet published to generate anticipation.

AR Experience:
- Title: "Polkabeach"
- Description: An AR experience located on a beach, reproducible from anywhere, featuring 3D elements promoting Polkadot.
- Components:
  - Two polka-dot sun loungers and an umbrella
  - Polkadot logo and text
  - Polkadot-themed signs with crypto-related messages
  - Originality: All assets are original creations with no copyright issues.

Compensation:
- Amount: 80 DOT
- Justification: For the 3D experience development, OVR land usage, content creation, and video editing.

Locations:
  - Primary Locations:
  - Passeig Marítim de la Concha, 38, 12594 Orpesa, Castelló (OVR land: vicodin.english.strollers)
  - Playa del Voramar, Benicasim (OVR land: biotech.valuation.sofia)
  - Playa Heliópolis, Benicasim (OVR land: biotech.bulgarian.veterinarian)
- Accessibility: Viewable through the OVR app, Apple Vision Pro glasses, or by scanning a QR code.

Promotional Strategy

Twitter Campaign:
- Content: A post with a QR code, a short video, and the AR experience location  (demo)
![image](https://i.ibb.co/D7NnHYw/21379-cryptovaquita-1716475310775.png)
- User Engagement: Contest for the most liked experience on Twitter, promoting interaction and visibility.

Commitment:
- Duration: Active promotion and maintenance for up to 3 months.
- Support: Resolving issues and engaging with the Polkadot community.
- Future Collaborations: Open to improvements and future project proposals.
Reach data from previous posts 

![image](https://i.ibb.co/PCmS1HR/21379-cryptovaquita-1716475207098.png)

Contact Information:
- Email: cryptovaquita@gmail.com
- Twitter: [@cryptovaquita](https://polkadot.polkassembly.io/user/cryptovaquita)

 Additional Resources
- Promotional Video: [Watch the promotional video] 
https://drive.google.com/file/d/1TMQIH_O8tTK9bIrthdaLeyEBTr2eZhJU/view?usp=drivesdk
- OVR Platform: Explore more about OVR and the metaverse [here](https://www.overthereality.ai/).

Conclusion
The "polkabeach" AR project offers an innovative approach to advertising Polkadot, combining AR technology with social media engagement to create a unique and impactful campaign.


- **Problem Statement:** Develop an augmented reality (AR) advertising experience for Polkadot to enhance engagement and pioneer AR in advertising.
- **Significance:** Introducing innovative AR advertising for Polkadot, boosting engagement and offering a unique promotional approach.
- **Proposed Solution:** Create an AR experience called "Polkabeach" featuring Polkadot elements and host a Twitter contest for engagement.
- **Expected Outcomes:** Innovative advertising, campaign analysis for future improvements, and increased engagement through the hashtag #InPolkadotItsAlwaysSummer.

#812 Presentation on Augmented Reality Advertising for Polkadot by Overthereality

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