We have officially begun the planning period for our approved ad campaign for the Polkadot Ecosystem on Brave! Thank you all for the support and feedback on the proposal. As we discussed, we will now enter a four-week planning period. Stay tuned in the coming days as we lay out the plan as we currently see it. 

Brave Browser Advertising Campaign Discussion

General

- **Problem Statement:** Enhancing Polkadot's visibility and engagement on the Brave platform to target the crypto-native audience.
- **Significance:** Leveraging Brave's audience to drive awareness, education, and engagement for Polkadot's ecosystem.
- **Proposed Solution:** Implement a strategic three-month advertising campaign using New Tab Takeover, Push Notifications, and News Display Ads on Brave.
- **Expected Outcomes:** Increased site traffic, brand awareness, ecosystem engagement, and new user acquisition through targeted ad formats.

Requested: 0.58 undefined

#746 Brave Browser Advertising Campaign Discussion