Live Music on Polkadot: Billfold + Radiate Onboarding

a PMEI proposal

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Requested DOT: 386,546

Please see milestones and technical document here.

What is this proposal for?

Our goal as a team is to help music companies use Polkadot products that create better user experiences and optimize revenue. We want web3 products that solve real problems so that we can break down barriers and create an easy entry point for people in their everyday lives. This not only creates great success stories for other companies interested in leveraging web3, but it also drives organic growth for Polkadot. 

We have updated this proposal to be clearer as to what will be achieved and how it will greatly benefit the Polkadot ecosystem. 

Billfold and Radiate, who have millions of active users combined across event point of sale (PoS) and event-specific social engagement products, will integrate crypto with the help of the Polkadot Music Events Initiative and community approval of these onboarding terms.

This deal onboards two established web2 companies that will scale the music industry vertical on Polkadot, adding FOUR (4) MILLION active users and progressively transitioning $100M+ in annual transaction volume through Polkadot-based USD stablecoins.

PMEI is spearheading a new and exciting initiative with our business development and onboarding partners at Transistor that will onboard these two companies into the Polkadot ecosystem. Billfold and Radiate are some of the most forward-thinking names in electronic music events, and are excited about the prospect of launching products on Polkadot to further solidify their leading position as music event technology providers.

This proposal will cover the cost to integrate and market the following:

1. Onboarding 4 Million active users via Polkadot (substrate) wallets
2. Streamlining crypto native payments for those users through web3 PoS solution: including, but not limited to, live events and sporting events
3. Polkadot activations via loyalty reward tools for brands, venues and artists
4. Marketing strategy centering the Polkadot brand across physical PoS systems and digital receipts in Billfold activated venues 

Why vote aye on this?

• We already have LOI’s in place and defined scope for both Billfold and Radiate. If for ANY reason, a contract is not signed for either party, the dedicated funds will be returned to the treasury.
• We will onboard the current 4M active users over a period of 3 months + every additional user that uses Billfold and Radiate
• We are gradually transitioning their payment settlement to USDC on Polkadot resulting in organic volume and growth of transactions
• Anybody creating an event can now use this tech moving forward to run their events and any entity can activate these users via their Polkadot wallets to market and interact with fans and the artists

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Proponent: Polkadot Music Events Initiative

Beneficiary: Polkadot Music Events Initiative

Multisig Address: 15nKYvAm8Yu9QVK65JWrhfyabhHkWywg21X9gX4GFJo3v4cT

Proposed Start Date: August 15th 2024

NOTE: PMEI is managing this project to ensure that proper technical integrations are delivered. These components will also be used in the context of {bash} events beyond our current onboarding flow and tech stack. These components will also be open source so that other event organizers and marketing orgs can have elevated tools for streamlined use of web3.

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ANY project can benefit from this in Polkadot. ANY team can build on and customize these tools.

This makes the funnel for onboarding wider, and the engagement and web3 education MUCH easier and more accessible.

Deliverables

The initial user onboarding will be completed within a 3 month timeline from when the deal finalizes.

The full scope of this integration is expected to be completed within an eight month timeframe. This would put the completion date, including payments, around June of 2025. Getting to contract signature(s), creating user onboarding infrastructure, and a built PoC for borderless payments using USDC on Asset Hub are the initial stages and are anticipated to be done by EOY 2024. Marketing will begin as soon as user onboarding has launched. 

Technical documentation and further timeline expectations can be found here.

Budget

Requested DOT: 386,546

Billfold Integration $ 1,018,000

Radiate Integration $ 538,000

Legal $ 150,000

Marketing $ 70,000

Contingency (and DOT flux) 12%

Project Management Fee 15% (only on integration costs, excluding marketing, legal etc.)

*The costs to integrate will not be used for any operating expenses for the PMEI team* 

Who’s on the team?

PMEI

Miami - Expert full stack developer in Polkadot and Kusama known for their work under Moonbeans and across the Moonbeam ecosystem. Miami is the lead Developer for {bash} events.

Spencer Zabiela - Lead for {bash} events with deep ties in the music industry. Spencer is driving business development, bringing Billfold and Radiate together under this enterprise onboarding deal.

Sam Ruberti - Sam Ruberti has been developing full stack applications for over fifteen years. He was a Senior Rust Developer on the ink! team at Parity and has built full stack software for many companies, including Bloomberg, Peloton, and Clear, with a heavy focus on distributed systems, microservices, security, and user-facing web applications. He joined the Web3 space in 2017 and has launched numerous dApps, tokens, DeFi platforms, and NFTs on various chains.

Jaclyn Francis - Formerly at Tidal (Jay-Z’s HiFi music streaming platform recently acquired by Square/Block), Jaclyn is also part of the PMEI/ {bash} team and will be managing the digital ticketing experience for live music venues and artists using the RA platform.

Transistor - Transistor is a blockchain research and development firm focused on Polkadot adoption in the United States founded by Peter Mauric and Yoon Kim. Transistor will be supporting this onboarding effort with business development, key partner integration and development work. Peter led multiple teams and initiatives in the development of Ethereum and launch of Kusama and Polkadot’s success while at Parity Technolgies and the Web3 Foundation from 2017-2022. Yoon Kim is a Polkadot ICO investor who worked at the highest levels of Wall Street tech banking and hedge funds throughout the Web 2.0 era.

Exiled Studios - Exiled Studios is a gaming studio focusing on developing low touch, high reward games. Exiled focus on algorithmic and low touch strategy games allows time poor, ex-gamers a way to enjoy gaming without the effort. Exiled is currently building the Exiled Racers gaming platform on top of the Moonbeam (Polkadot) blockchain.

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Contact Manager of the Funds PMEI team: [email protected]

Recipient DOT Address: 15nKYvAm8Yu9QVK65JWrhfyabhHkWywg21X9gX4GFJo3v4cT

More Information www.polkadotmusic.events