GM everyone! I’m DJ Hà Trang, Research Lead at SubWallet. This is my Polkadot Head Ambassador application. The full proposal can be found [here](https://subwallet.notion.site/Head-Ambassador-Application-fc6e9c2854834372bcd2528a304aa20c?pvs=4).

## Collective efforts by SubWallet team

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All responsibilities during my Head Ambassador tenure will be conducted by the whole SubWallet team, not only me. I therefore act as a representative and core contributor to these collective efforts.

## Contributions by SubWallet team in Polkadot

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![](https://subwallet.notion.site/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2Fd16d076d-5cfb-4659-8bba-1937d748e878%2F622eebc4-acbd-4104-b7e5-00a69746193b%2FUntitled.png?table=block&id=75740f94-b9e7-42b0-a599-aacc57285fce&spaceId=d16d076d-5cfb-4659-8bba-1937d748e878&width=1420&userId=&cache=v2)

SubWallet entered the Polkadot ecosystem in November 2021, and has since become a proactive agent with major contributions to the ecosystem. Some highlights for the past 2.5 years:

- Develop products to bring the ecosystem closer to mass users: [SubWallet](https://www.subwallet.app/), [Dotinsights](https://dotinsights.subwallet.app/), [Playnation](https://t.me/Playnation_bot)
- Organize local events to introduce Polkadot to users and communities in Vietnam: [Polkadot Decoded 2023](https://www.youtube.com/watch?v=USMo357-3Io), [Beyond The Chain Vietnam 2023](https://www.youtube.com/watch?v=kEm42m8vDJs), [DOTinVietnam 2022](https://www.youtube.com/watch?v=_qySe3CV4Fc)
- Attract the best developers to the ecosystem: [Appota](https://appota.com/), [Kyber Network](https://kyber.network/), [Birdeye](https://birdeye.so/),...
- Attend events to represent SubWallet and Polkadot: [Token2049 Singapore 2023 and PolkadotNow Pulse Dubai 2024](https://x.com/PolkadotNow/status/1779994127360290881), [Sub0](https://x.com/Polkadot/status/1771156484681842725), TeamZ Web3 Summit Japan 2024, [ETHcc 2024 and Polkadot Decoded Brussels 2024](https://x.com/Polkadot/status/1811804864197914900), Polkadot Safari 2023, [Polkadot Now India 2023](https://x.com/subwalletapp/status/1642847885837606912)
- Give talk and introduce Polkadot to future founders: Polkadot Blockchain Academy ([Hong Kong](https://x.com/RyanDinh8/status/1750449309496312103), [Singapore](https://x.com/AcademyPolkadot/status/1803253584634454243)), [Founder Institute Web3 ASEAN](https://www.linkedin.com/feed/update/urn:li:activity:7216983293840216064/),...

## Polkadot Head Ambassador of APAC

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As the Polkadot Head Ambassador of APAC, we plan to focus on spreading the Polkadot brand in APAC and onboarding enterprises to the Polkadot ecosystem.

### Branding: Spread Polkadot brand in the region

- Delegate personnel to participate in Web3 events around Asia and other continents to introduce Polkadot
- Collaborate with partners and friends to promote the Polkadot brand to organizations
- Team up with leading Web2 organizations such as Amazon Web Services, Google Cloud Platform, Alibaba Cloud to organize activities for Web3 developers and onboard them to Polkadot

### Business Development 

#### Onboard SEA enterprises: 

- Targeted global agency: Publicis Groupe, WPP, Havas Group, Dentsu
- Targeted enterprise clients: Pepsi, Redbull/Warrior, VBL Group (Heineken/Tiger), Budweiser
- Targeted top local agencies: Omega Group, Adtima (VNG Group), Adsota (Appota Group),...

#### Onboard top-tier SEA Web2 game publisher: 

We will work with Web2 game publishing companies to integrate mass-adopted games to Polkadot.
- [Amanotes](https://www.amanotes.com/): Top 1 music game app on Appstore global
- [VNG](https://www.vng.com.vn/): Top 1 game publisher in Vietnam and the first unicorn startup in Vietnam. VNG is also the PubG license owner in Vietnam.
- And more

### Ecosystem Collaboration
- Connect and develop an extensive Ambassador network: We plan to connect and develop an extensive Ambassador network in the APAC area with the mission of expanding the Polkadot brand. At the same time, we will collaborate closely with other Head Ambassadors to support each other and brainstorm common activities and initiatives.
- Participate in and initiate in-depth discussions: We plan to coordinate support with other project teams to find solutions to improve current ecosystem problems, such as user experience, marketing strategy, product development strategy and so on.

## Compensation
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The compensation for Head Ambassador will not be used to pay salary for the SubWallet team. Instead, it will cover expenses related to Head Ambassador responsibilities such as travel costs and BD expenses.


The full proposal can be found [here](https://subwallet.notion.site/Head-Ambassador-Application-fc6e9c2854834372bcd2528a304aa20c?pvs=4).

- **Problem Statement & Audience:** SubWallet aims to appoint a Polkadot Head Ambassador for the APAC region to enhance brand awareness and onboard enterprises to the Polkadot ecosystem.
- **Significance:** The proposal focuses on spreading the Polkadot brand, onboarding enterprises, and fostering ecosystem collaboration in the APAC region.
- **Proposed Solution:** Delegate personnel to participate in Web3 events, collaborate with partners, onboard SEA enterprises like Publicis Groupe and top-tier game publishers like Amanotes.
- **Expected Outcomes & Value proposition:** Establish a strong Ambassador network, collaborate with other Head Ambassadors, and address ecosystem challenges to enhance the Polkadot brand in the APAC region.

#941 Polkadot Head Ambassador Application: DJ Hà Trang & SubWallet

No Active Proposals