Proposal Summary:

Following the successful implementation of the Editorial Board model for decentralized management of the Polkadot en Español X account, we now seek funding for the next six months to support the salaries of our three key members. This continuation proposal references proposal #641 and details the achievements and structure of our Editorial Board, alongside the funding requirements necessary to maintain and expand our efforts.

Executive Summary:

Over the past month, the Editorial Board has effectively increased the activity and engagement of the @PolkadotEspanol account, marking a significant growth in visibility and community interaction. To sustain this momentum and further our mission of enhancing Polkadot's presence in the LATAM region, we request funding to cover the salaries of our three dedicated members: MacZam, Janko, and Gabriel.

Achievements:

1. Content Production:
   • Increased post activity from 6 in January to 63 in June, a 950% increase.
   • Developed 22 distinct types of content, including "Word of the Day," "Parachain Quotes," and "Educational Threads."
2. Engagement Metrics:
   • Achieved 169,000 impressions in June, up from 14,000 in January (1107.14% increase).
   • Implemented three engagement metrics: Engagement by X, Engagement by Impressions, and Engagement by Followers.
3. Communication Channels:
   • Established two main channels: Polkadot en Español x Polkadot Teams and Polkadot en Español x Comunidad, facilitating direct information dissemination and engagement within the community.

Team Overview:

1. MacZam (Chile):

   • Engineer with a Master's in Finance and Investments, Diploma in Cybersecurity.
   • Creator of "GreenBoard DEFI" on YouTube and author of two books.
   • Ambassador of Astar Network and Darwinia Network, co-founder of Unlearning digital business school.

2. Janko (Mexico):

   • Creative Director and Brand Consultant with over 20 years in advertising.
   • Specialist in integrated ATL, BTL, and digital campaigns.
   • Leader in Web3 and blockchain projects, with multiple award-winning ad campaigns.

3. Gabriel a.k.a. Gabo (Argentina):

   • Software engineer with 15 years of experience, 5 years in Web3.
   • Professor at Universidad de Palermo, Web3 Software Engineer.
   • Polkadot LATAM hackathon winner and speaker at major blockchain conferences.

Funding Request:

To continue our work and maintain the high level of content production, engagement, and community interaction, we request funding for the salaries of our three Editorial Board members for six months. The total amount will be sent to a Multisig controlled by 4 external agents (Crane, Nachito, Evan Thomas and Yung Beef) and 1 internal agent (JC).

The total amount requested is 46k USDT

EB Members (MacZam, Janko, and Gabriel) salary for 6 months: 45k USDT

External Signatories (Crane, Nachito, Evan Thomas and Yung Beef) tip for 6 months: 1k USDT

This funding will ensure:

• Continued growth and activity on the @PolkadotEspanol account.
• Sustained engagement and visibility of Polkadot initiatives in the LATAM region.
• Effective coordination with global teams to align with Polkadot’s overall market strategy.

Conclusion:

The Editorial Board has demonstrated its capability to significantly enhance the presence and engagement of Polkadot in the Spanish-speaking community. By securing funding for the next six months, we can build on this success, ensuring that Polkadot's message resonates throughout the LATAM region, driving further adoption and community growth.

Proposer:
JC, Web3 Marketer, Editorial Board in Spanish coordinator, and LatAm Marketing Lead.

For further details or questions, please contact JC on Telegram or X @iamjulianac

Attachments:

• Detailed Metrics Report: https://x.com/IamJulianaC/status/1808079331639587087
• Report Zero and Achievements: https://x.com/IamJulianaC/status/1807731345805943270