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Refill for marketing bounty number #33 - 500k DOT
2 years ago
Rejected
Marketing Bounty Drama: https://x.com/giottodf/status/1809311849726321033 Reports: https://www.marketing-bounty.com/ https://bit.ly/m/reports It looks like DOT community doesn't like the idea of automatic monthly refills [ref 822] so we are going back to one off refills as needed
Comments (25)
Requested
500.00K DOT
Proposal Failed
Nice comprehensive reports. Wen token go up?
@SuperTripleKYCd
When it comes to marketing and ecosystem growth, then it takes time to oboard new builders + projects and also get more users into the ecosystem.
So far we have seen a strong increase in active wallets since the marketing campaigns started early this year:
https://cointelegraph.com/news/polkadot-active-addresses-600-k
You can also track the on-chain metrics here thanks to the bounty:
https://www.theblock.co/data/on-chain-metrics/polkadot
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The main goal of the marketing bounty is effective campaigns that onboard users & projects combined with supporting the success of parachains & projects that have gone throught the "wish for change" referendum to be included the marketing narratives.
You can see that we have supported Polkadot AI projects, RWA and DeFi projects to showcase the strenght of Polkadot in the larger crypto ecosystem.
Waste of money.... plus considering the amount of current top up requests in the queue (due to the price action, which was not helped by this marketing effort at all), they have to be prioritized in the constrained treasury budget context that we are finding ourselves in.
A treasury that took years to build up has been depleted by more than 50% in just the last few months (in DOT terms), with marketing efforts being the biggest spender (and sell pressure), without returning much ROI. I don't see how this refill can be analyzed as anything else but a net-negative for the ecosystem.
This should not be renewed, not at least until an increase in budget allows for such discretionary spending.
Continuing to fund this will result in the Treasury being completely depleted by entities behind these "marketing campaigns" at the cost of the Polkadot community, with no real return being seen. Data does not lie:
https://polkadot.dotreasury.com/#/proposals?status=awarded&min=100000
Voting AYE for this demonstrates fiscal ineptitude (or malicious intent)
@antiwrappingpaper
The marketing bounty’s aim is to increase awareness around the Polkadot ecosystem. In addition to amplifying core narratives around Polkadot’s upgrades (Polkadot 2.0, JAM) and core use cases (AI, RWA), marketing activities have promoted projects building in the ecosystem (Hydration, Energy Web, Mythical Games). Beyond promoting the Polkadot network, the marketing bounty supports projects building on Polkadot to ensure a positive network effect, encouraging more adoption and development within the ecosystem.
Crypto-native Publications and KOLs with crypto audiences are the clearest methods of increasing the ecosystem’s awareness. Without these activities, significantly fewer people would be discussing Polkadot publically.
As a result of the marketing activities, we increased Polkadot’s visibility by 20M+ over the 4-month period. Over the same period, we saw the number of active Polkadot wallets reach an all-time high of 650K+ wallets. Reducing the marketing budget at this time would limit Polkadot’s reach, and as a result, its price action in any upcoming bull runs.
https://decrypt.co/230182/the-week-in-polkadot-monthly-active-accounts-hit-all-time-high
In the crypto space, there is a time for building and a time for marketing. Now is the time to put a spotlight on the successful projects within the ecosystem.