Marketing Proposal for Polkadot: Title Sponsorship at the Crypto AI Summer Conference

Proposer: Lunar Strategy Event: Crypto AI Summer Conference

Date: Early September 2024

Location: Venue: TBC, Lisbon, Portugal

Requested DOT: 10,000 DOT

Contact: Jack Haldorsson, CMO, Lunar Strategy (Telegram: @LunarStrategy

FULL PROPOSAL HERE.

We are pleased to announce that we're hosting ''Crypto AI summer'' in Lisbon Portugal. We are proposing that Polkadot becomes the Title Sponsor for the Crypto AI Summer Conference in Lisbon, Portugal, in September 2024.

The goal is to position Polkadot as a leading crypto AI ecosystem. We have already reached out and are in contact with the teams from leading AI & DePIN projects within Polkadot. For 10,000 DOT, Polkadot will receive extensive branding opportunities, including logo placement, a keynote speech slot, premium booth placement, and participation in panel discussions.

The proposal includes pre-event promotions through KOL engagement and PR articles, direct interactions during the event, and post-event coverage to maximise Polkadot's visibility and impact. The sponsorship also features unique elements like a Polkadot-themed bar, exclusive Polkadot side event and exclusive networking opportunities, ensuring sustained engagement and highlighting Polkadot's leadership in AI-blockchain integration.

Campaign Output

Pre-Event Activities:

KOL Promotion: Initiate a targeted campaign with key opinion leaders in the crypto and tech communities to generate buzz about Polkadot's leading role in AI and blockchain.

PR Article: Publish one PR article in a top-tier publication to set the stage for Polkadot’s involvement and insights at the conference.

Logo Placements: Feature Polkadot’s logo prominently on the event website, registration page, and all pre-event promotional materials.

During-the-Event Activities:

Keynote Speech: A prime slot for a keynote speech to highlight strategic visions and technological innovations.

Panel Discussion Participation: Inclusion in panel discussions to debate and share insights on critical AI and blockchain topics.

Premium Booth Design: A well-positioned booth at the venue, outfitted with advanced design and lighting to showcase Polkadot’s projects and technologies.

Workshop/Tech Talk Slot: Conduct a specialised session or workshop to delve deeper into Polkadot’s contributions to AI in the blockchain sphere.

Logo and Branding Placement: Ensure Polkadot’s logo is visible on all attendee badges, printed materials, event lanyards, and attendee bags.

Exclusive Networking Dinner: Invitation to an exclusive dinner with speakers, VIP attendees, and top industry leaders for high-level networking.

Stakeholder Engagement: Extend special invitations to the Polkadot Web3 Foundation and Parity, ensuring the presence of key figures in the Polkadot ecosystem. The conference will also feature discussions on significant collaborations such as Origin Trail and Phala Network, underlining the comprehensive scope and innovative spirit of the Polkadot community.

Polkadot Bar and Drink Activation: Set up a Polkadot-themed bar during the main event, serving the signature 'Polkadot Pink Drink.' This bar will promote interactions through a unique incentive — attendees downloading the Polkadot wallet receive a free drink, encouraging engagement.

Post-Event Activities:

PR Articles: Publish two additional articles in leading publications to recap the event highlights and Polkadot’s contributions.

Tier 1 Media Interview: Secure an interview with a top-tier media outlet to discuss Polkadot’s impact and forward-looking strategies unveiled at the conference.

Custom Video Interview: Produce and share a custom video interview featuring Polkadot’s leadership or prominent team members, to be distributed across event and Polkadot’s channels.

Inclusion in Post-Event Press Releases: Feature Polkadot prominently in all post-event communications and press releases, ensuring media coverage that reflects their pivotal role at the conference.

We've recently hosted an X spaces with Mario Nawal, one about AI in the Polkadot ecosystem which is a narrative that we're currently amplifying on in marketing: https://x.com/i/spaces/1YpKkwEpzBBKj

Let me know if you have any questions, Thanks, Jack Haldorsson TG (@jacklunar)