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Beneficiary:(199.26K DOT)
Requested:199.26K DOT
Executed
HEROIC x Polkadot sponsorship
4380 days ago
esports
marketing
ambassadors
sponsorship
Overview - the offer in short
We are excited to present a team sponsorship of HEROIC, one of the leading esports organizations globally. Be a part of HEROIC’s top performing esports teams and unique humoristic tone of voice in viral gaming marketing.
Funds requested: $1,337,000 (in a USD-DOT equivalent, 7-day average) for 1 year exclusive partnership with opportunity to extend.
What HEROIC brings
- Top 10 Counter-Strike team playing at the biggest tournaments globally, including Majors, IEM Katowice, IEM Cologne and BLAST tournament series
- #1 Fortnite player in Europe in ThomasHD, who is qualified for Fortnite World Cup, expected invite to Esports World Cup and contender to Fortnite Global Champion Series 2024
- Best South American team in DOTA2, contending for participation at The International 2024
- Newly added MENA-based roster in PUBG Mobile contending for participation at Esports World Cup
- 4.4M+ HEROIC fans across official social media channels of teams, players and influencers
- One of the most engaged fanbases of all Counter-Strike teams and live viewership in the millions
- World-class marketing and content production team, creating gaming entertainment for endemic and non-endemic gaming brands (i.e. Samsung, BenQ Zowie, Porsche, Red Bull and Joma)
- Access to event presence and fan activations at the largest esports tournaments in the world
- Access to network and industry expertise to explore Polkadot business dvelopment opportunities
What Polkadot gets
VIDEO: Polkadot x HEROIC teaser
Key deliverables:
- Primary blockchain sponsor of one of the most visible organization in esports
- Exclusive commercial licensing against competitors in category
- Full integration of Polkadot in HEROIC’s physical and digital marketing assets, including:
- Jersey (right collarbone and left sleeve) and Polkadot merchandise designs
- Website and social media (i.e. match posts, giveaways)
- Stream overlay in HEROIC twitch-streams
- Content production:
- 1x Launch video of partnership (example: Joma)
- 4x Commercial marketing campaigns to raise brand awareness during big tournaments
- Polkadot name integration for HEROIC’s star player inside DOTA2 at all eligible tournaments (ex: “HEROIC.KJ.polkadot”)
- A Counter-Strike / DOTA2 / Fortnite fan tournament with a specific purpose (i.e. wallet sign-ups, follow a channel, product testing)
- HEROIC X Polkadot physical fan activation at a selected tournament (i.e “Beat the Pro” or “1v1/ 2v2 tournament”)
- Polkadot Community vote selected topics i.e.:
- New dedicated esports team initative playing in Polkadot-themed jersey
- Game title for Polkadot x Heroic online fan tournament
- Tournament for a selection of discounted tickets where HEROIC plays
- Polkadot x HEROIC essential items designs
- Polkadot community esports team reward (i.e coaching session, signed items)
- Other community ideas
- Special offers on HEROIC’s merchandise for Polkadot community members
- A selected amount of Official HEROIC Jerseys for giveaways
- Staff presence from HEROIC at relevant industry and community events (i.e. Polkadot decoded)
- Polkadot Marketing Council with selected community members as SMEs to solidify messaging and adjustments in content
- Monthly reporting on marketing activities to track and improve selected KPIs
- A dedicated Buiness Development working group including HEROIC’s business development team and Polkadot community members to identify and evaluate top projects for an extended partnership opportunity.
Comments (13)
Proposal Passed
3
of 3Summary
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Aye (47)0.0 DOT
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Nay (57)0.0 DOT
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Hello HEROIC team. Is there a possibility to see the full proposal in more detail (https://drive.google.com/file/d/14DKyNsSq9h9Pov97-8SS9wv4df96njXG/view?usp=drive\_link)? The link is not accessible to the public.
Can you expand more on the Business Development proposal. It is currently limited to: "(To) Establish a dedicated working group including HEROIC’s business development team and Polkadot community members. The group will identify and evaluate top projects building value propositions on Polkadot technology for an extended partnership." Have you identified a BD team, group, developers that are willing to work on this and does the proposal have a budget destined for that? As far as we are aware of, there is no Polkadot BD or dev team actively working on a integration with Heroic and whatever team will have to be formed in the future For the Inter Miami / sports partnership proposal, that was a big "IF" and consequently a pressure point for the proposal.