BERLIN TAXIS - REFILL #1&nbsp; Presented by CultureDot 02.04.2024
<img src="https://i.postimg.cc/zG0GJmD9/Screenshot-2024-05-02-at-17-48-54.png" alt="" /> THE PROPOSAL The Berlin Taxi campaign went live mid April and will be up for renewal mid July. The taxis have been successful in kicking off the first of our IRL Campaigns and now we can decide if we want to continue this method of branding in the city of Berlin.
For this refill, we have negotiated a 5% discount, as all the driver contacts have been organized from the original activation.
We will also be implementing a visual refresh to further align ourselves with Polkadot visuals that have been updated and shared over the last couple months.
&nbsp;
THE CAMPAIGN 3 Months in duration 70 taxis branded with the Polkadot name, logo and QR code which will lead directly to polkadot.network 70 taxi headrest plaques located inside the vehicle with the same attributes as above.
Tentative start date of July 24th, 2024.
Upon completion of the campaign, we will have the option to renew for another 3 months without the cost of re-organizing the vehicles. 
AD GROUPS &amp; TARGET DEMOGRAPHICS Berlin Residents (3.64M) Tech Companies / Startups Conference Attendees &mdash; Web 3 Summit &mdash; International Conference on Finance &mdash; Berlin Marketing Summit 2024 &mdash; ISG Digital Business Summit &mdash; Civo Europe
<img src="https://i.postimg.cc/9Qb8Qb74/Screenshot-2024-05-02-at-14-46-45.png" alt="" />
THE ASK We are requesting a total of 8265 DOT ($49,500 USD) at a price of $6.00 to cover the following: AD Campaign - 7133 DOT Graphic Design - 167 DOT Agency Fee 584 - DOT Maintenance Fee - 219 DOT Incidentals / Misc - 162 DOT
With refills we are able to bring our agency cost down as the bulk of the work has been completed in the beginning stages of securing the activation.
We have also contacted the agency to work with them directly, resulting in further cost savings. Any DOT sold above the price of $6.00 at the time of claim will be returned Any price deviation below the price of $6.00 at the time of claim will be requested retroactively.
&nbsp;
CONCLUSION &amp; NEXT STEPS
Upon approval of this proposal, funds will be immediately converted to USD / EUR in order to pay vendors for their services.
For any reason the project does not move forward, distributed funds will be returned to the treasury where applicable.
Let us build the future of Polkadot Advertising together and raise awareness around the world.
Sincerely, CultureDot
&nbsp;
COMMUNITY NOTES
Berlin Taxis Proof of Activation: <a href="https://twitter.com/CultureDot1/status/1777379606594461999">https://twitter.com/CultureDot1/status/1777379606594461999</a>
Graphics by Pablo Kusama aka @MrKusama Proposal by Juba K / Mike B of CultureDot aka <a href="../user/CultureDot1">@CultureDot1</a> 
Other Activations:
Airport Zurich: <a href="https://twitter.com/CultureDot1/status/1782426046878421152">https://twitter.com/CultureDot1/status/1782426046878421152</a>
Airport Zurich Projects Folder: <a href="https://drive.google.com/drive/u/0/folders/1KUoCwxXZ20MzvBPfwq9xZEumOqcwuKQx">https://drive.google.com/drive/u/0/folders/1KUoCwxXZ20MzvBPfwq9xZEumOqcwuKQx</a> 
MultiSig ID - 158sHoKeq7ZesHMLcp2MkxFQpd7caEW6Rcy1md3AK1fuX8ak (Deposit Address)
Proposer ID - 15wuStiU3csCRdJgbztubxFFSpsdhRApUzmKWtBderKtd43G (CD1 Address)
<img src="https://i.postimg.cc/GhF8YSzp/BERLIN-TAXI-REFILL-1-2-dragged.png" alt="" width="550" height="712" />
<img src="https://i.postimg.cc/T3QKNLzM/BERLIN-TAXI-REFILL-1-2-dragged-2.png" alt="" width="580" height="751" />

- **Problem Statement:** Renewal decision for the Berlin Taxi campaign to continue branding in Berlin.
- **Significance:** Cost breakdown of 8265 DOT ($49,500 USD) for ad campaign, graphic design, agency fee, maintenance, and incidentals.
- **Proposed Solution:** Negotiated 5% discount for refill, visual refresh aligned with Polkadot visuals, 3-month campaign with 70 branded taxis and headrest plaques.
- **Expected Outcomes:** Immediate conversion of funds to USD/EUR for vendor payments, potential renewal for another 3 months without re-organizing vehicles.

#734 PREMATURE UN-NOTE OF PREIMAGE - BERLIN TAXI - REFILL #1 - WILL NOT EXECUTE

No Active Proposals