Proponent: David Dall'Aglio from pineta.digital 19C7X2ayEGaHbRb7obTd7u2crJhYm6W47XpyLC2jQBGdpif

Requested DOT: 68.868,6DOT (566.100$ based on DOT/USD rate of $8.22 EMA7) Any excess funds at the time of the claim will be refunded. We are requesting funds to extend the activity for the next 6 months. As we approach the 6th month mark, we will post a comprehensive report along with our recommendations to assess together whether it is appropriate to renew the agreement further.

Introduction and Key Considerations

As Pineta.digital , we have been proudly serving the Polkadot cause for several months trough both referendum & marketing bounty. We are drafting this proposal to ensure the continuity of this key project with THE BLOCK regardless of the different marketing bounty refill scenario.

About Me

I founded eVox international, Media Agency & Content Creator Management company with brances in Milan, San Marino and Bangkok. Over the past 7 years, we have had the privilege of managing hundreds of talented content creators and have worked with some of the world's leading brands, including Samsung, HP, Amazon, Netflix, Prime Video, Footlocker, Activision, and Microsoft.

Both our CEO and CMO are early adopters of Polkadot, as we firmly believe that Polkadot is the leading contender for the future of Web 3.0.

We are currently managing Polkadot campaigns with creators from all over the world on different platforms.

Here are some numbers about our Polkadot campaigns:

• 60+ creators involved from mid-February 2024 until now
• Over 3 million views/impressions from all our platforms
• Over 100.000 likes on Polkadot-related content
• Over 10.000 comments on Polkadot-related content

We are also working on different active projects for Polkadot with other partners like CoinGecko and GM Learning Club.

Here, you can find all our activity breakdown with Polkadot: Polkadot Community Transparency Report

What’s the value we bring to these projects?

• Analysis, addressing Strengths and Weaknesses: We take our partner’s proposals, we analyze them and we meticulously plan how to elevate their strengths, while addressing weaknesses in the meantime. We tailor the partner’s project budget and monthly delivery timelines.
• Performance Transparency: The various performance metrics we agree upon with third parties are finally formalized through contracts, ensuring that accountability is established. This holds the other party responsible and compels them to deliver on their promises.
• Performance Optimization: When collaborating with Key Opinion Leaders (KOLs), we work hand in hand on crafting the narrative: script drafting, multiple layers of validation to avoid situations where the community might turn against the creator due to poor or not useful content.

About THE BLOCK

THE BLOCK is an information services company empowering smart decisions for those who invest in, work with, make decisions about, or seek to understand digital assets.

Through THE BLOCK's website, newsletters, research portal, their podcast "The Scoop", data, and bespoke research engagements, they interact daily with tens of thousands of technologists, financial market participants, Fortune 500 professionals, global service providers, policymakers, and more. THE BLOCK delivers deep insight into how this emerging sector interacts with traditional finance, technology, governments, and markets.

THE BLOCK and Polkadot, what has been done so far

With THE BLOCK, in recent weeks, we have agreed on an action plan to enhance Polkadot's presence, and we are currently in the process of releasing several features and deliverables. The priority is to develop a Custom Dashboard to prominently showcase Polkadot compared to competitors, along with specific Research conducted by THE BLOCK PRO team to further amplify its presence. Finally, all of this will be promoted through posts and newsletters across all of THE BLOCK's media channels.

Month 1 (Already paid) - 50% Progress

• 1 Custom Data Dashboard ( finalizing ) - Expected Reach: ~5M impressions
• Research Report #1 ( 60% progress ) - Expected Reach: ~10M impressions
• Title Sponsor Scoop - 8 Episodes - Expected Reach: ~12M impressions
• 1 Sponsored Post ( 50% progress ) - Expected Reach: ~10M impressions
• The Scoop Newsletter - 2 Issues - Expected Reach: 20.000 sub per issue
• Data + Insights Newsletter - 2 Issues - Expected Reach: 240.000 sub per issue
• Daily Newsletter - 5 Issues - Expected Reach: 200.000 sub per issue

Month 2 (Already paid) - Starting soon

• Dashboard Maintenance #1
• Data Dashboard Sponsorship - Expected Reach: ~8M impressions
• Research Report #2 - Expected Reach: ~10M impressions
• Title Sponsor Scoop - 8 Episodes - Expected Reach: ~12M impressions
• 1 Sponsored Post - Expected Reach: ~10M impressions
• The Scoop Newsletter - 2 Issues - Expected Reach: 20.000 sub per issue
• Data + Insights Newsletter - 2 Issues - Expected Reach: 240.000 sub per issue
• Daily Newsletter - 5 Issues - Expected Reach: 200.000 sub per issue

PROPOSAL - THE BLOCK and Polkadot, securing Project Sustainability: Our Action Plan

We have planned the start and we are working on it. Now for making the project an established and solid success me need to secure it’s continuity. In accordance with THE BLOCK, here’s the plan for the next 6 months (mid-May 2024 to mid-November 2024).

From Month 3 onwards - Monthly activities:

• Dashboard Maintenance #3 to #12

• Data Dashboard Sponsorship - Expected Reach: ~8M monthly impressions

• Title Sponsor Scoop - 8 Episodes - Expected Reach: ~12M monthly impressions

• 1 Sponsored Post - Expected Reach: ~10M monthly impressions

• The Scoop Newsletter - 2 Issues - Expected Reach: 20.000 sub per issue

• Data + Insights Newsletter - 2 Issues - Expected Reach: 240.000 sub per issue

• Daily Newsletter - 5 Issues - Expected Reach: 200.000 sub per issue

  PROPOSAL - Monthly Price Breakdown

PDF Version: THEBLOCK MONTHLY PRICE BREAKDOWN.pdf

PROPOSAL - Expected Results (numbers presented on an annual basis)

• Platform ( Dashboard, Research ) - 276 Million impressions
• The Scoop news - 144 Million impressions
• Posts and Newsletters - 125 Million impressions

TOTAL - 545 Million impressions