Requested allocation: 41.242,84 DOT | € 277.970,00 EUR 

*calculated using Kraken (Date for reference: Feb 13th 2024, at 17:45:00 (CET). Source: Kraken) - 1 DOT ~6,74€)

Summary

This proposal seeks funding to establish the Sónar+D DAO by Polkadot, potentially becoming the first DAO for a premier global music festival with an annual attendance of over +120k and a digital community of +500k.

More info about Sónar and Sónar+D

We've refined it based on Polkadot community feedback and open discussions, outlining Polkadot's benefits and adjusting the budget. Thanks for your input; we're excited about making this happen!

Why is this beneficial and a worthy investment for Polkadot?

• Development of an open-source DAO frontend—a public good available to the broader Polkadot community and serving as a model for future builds.
• Impact on $DOT valuation - thanks to Sónar’s brand affiliation, reputation, and a strategic marketing campaign.
• Exclusive Polkadot space and VIP event at Sónar Festival 2024, enabling ecosystem ambassadors to onboard new users onsite.

The Sónar+D DAO, built on Moonbeam, will initially distribute membership NFTs to Sónar+D ticket holders, festival attendees, and the wider Polkadot community. Initial exclusive incentives include an NFT collection designed by renowned Sónar artists and a giveaway for a chance to win tickets for Sónar 2025.

DAO governance will allow members to shape the festival experience, from proposing artists for the Sónar Complex stage, accessing exclusive events and meet & greets, to participating in crucial decisions, such as determining the winner of the Sónar+D open call. As well as a rewards program based on governance actions and contributions, it will also include ticket giveaways and perks exclusive to the DAO community.

In addition, the proposed budget includes provisions for covering operational and management costs for a mínimum of 3 years (2024, 2025, 2026), enhancing the project's capacity to deliver added value to the Polkadot community.

Roadmap:

• Q1 2024:
  • OpenGov proposal submission and funds distribution if approved.
• Q2 2024:
  • April/May: Development of the DAO front end, membership design, and initial testing.
  • June: Sónar+D live event activation, marketing campaign, and initial NFT distribution.
• Q3 2024:
  • Public DAO launch and official membership sale. 
• Q4 2024:
  • Commence impact on Sónar 2025 festival edition.
• 2025 & 2026
  • Sónar+D DAO actively evolves, expanding its influence and contributing value to the Polkadot community

Expected KPIs:

• +10,000 DAO members in the 1st year.
• Creation of +7,000 new Polkadot wallets.
• +50k transactions in the 1st year.

Collaboration Package & Marketing Campaign

Festival Activation & Sónar’s Collaboration Package

• Polkadot ambassador space at Sónar Festival, engaging the community and showcasing recent ecosystem efforts.

Digital Marketing Campaigns

• Sónar's extensive digital reach: +60M on campaigns, +817K on Social Media videos, 21k IG post impressions, and 4k on Twitter.
• Video content creation, after movie filming, influencers campaign, and ads in 23+ specialized national and international media outlets.

Team

Two decades of combined expertise in music, tech, and creative industries define GUZZU/Vitamin3's team. Recent highlights include organizing the Web3 Music Summit, an international onchain music summit with Primavera Sound, and the Web3 Foundation. Additionally, we established an official partnership between Polkadot and Sónar during its 30th-anniversary celebration, culminating in a 2-hour masterclass attended by 100+ tech and music specialists, which sparked the conversation leading to this proposal.

Tech: Alex Puig, Sandra Cavero

Strategy: Alvaro Delgado

Project Management: Will Acha

Biz Development & Strategyc Partnerships: Arnau Sabaté

Creative/Product: Frankie Pizá

Legal: https://cysae.com

The Sónar+D DAO by Polkadot is our ticket to a future where Polkadot shines as a go-to hub for crypto and consumer applications. As we gear up for the next bull run, the Sónar+D DAO encourages developers, founders, and artists to build on Polkadot and its parachains.

FULL BUDGET HERE.

Main contact: [email protected]