Proposer: Hope Clary


Please visit Website with three Coretime Video Samples: <a href="https://www.polkadot2dot0.xyz/">https://www.polkadot2dot0.xyz/</a>
<a title="Coretime Video 1 " href="https://www.youtube.com/watch?v=mXKZgb5Cajk" target="_blank" rel="noopener">Coretime Video 1 </a>
<a title="Coretime Video 2" href="https://www.youtube.com/watch?v=ZHsKrjl2Cn4" target="_blank" rel="noopener">Coretime Video 2</a>
<a title="Coretime Video 3" href="https://www.youtube.com/watch?v=kWPsGiyhaBw" target="_blank" rel="noopener">Coretime Video 3</a>
Please download your favorite, or all 3 and share on your personal Social Media feeds, to show the power of a Press Kit. The three sample Coretime videos are custom made with the voice of Hope Clary and an original score EDM Producer we licensed from.
Media Agency: <a href="https://www.floridawebseo.com/">https://www.floridawebseo.com/</a> &nbsp;<a href="https://www.nine73.com/">https://www.nine73.com/</a>
Requested DOT: 13,333&nbsp; 
Press Kit- A package of promotional material to provide simple clear messaging for Polkadot 2.0 through visualization. People learn in different mediums and visualization is one of the strongest forms for grabbing attention, understanding, and retaining high level concepts.
This Press Kit will be available at <a href="https://www.polkadot2dot0.xyz/">https://www.polkadot2dot0.xyz/</a> messaging is free for anyone to utilize/download, including but not limited to:
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Influencers
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ambassador distribution
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Enthusiasts
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Knowledge Searches on Google
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Any Advertising Engine
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; News outlets, big and small
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Journalist&rsquo;s
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Institutional Investors/VC&rsquo;s
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Retail Investors
Problems this Proposal Solves:
A Press Kit allows for a simple understanding of the tech to be presented to anyone through multiple source outlets. It will bring a simple visualization understanding of the concept told in a non-technical way. &nbsp;From this Press Kit individuals can create proposals to use this media in multiple countries globally. This messaging will not be limited to the US, EU, Africia, Zimbabwe, or Antarctica. The English version will also be translated into Spanish, Hindi, Russian, Arabic and French. &nbsp;Its sole purpose is to simplify the high-level technology so the world can determine its benefits and onboard. &nbsp;
From this Press kit anyone can create:
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Business proposals
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Education
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Advertisements
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Information Sharing on social media
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Global promotion kits
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Onboarding messaging Concepts
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; News Articles and Blogs
We understand things move fast at Polkadot! While our proposal below is outlined, we understand the need to pivot! Our team of designers would be dedicated to creation for 2 months, building out the Polkadot2Dot0.xyz content creation of 12 videos and 150 graphics. We will optimize the videos on YouTube and run multiple google ad campaigns. Our set goal for this proposal is 3,000,000 YouTube views for a total of the 12 videos. Analytics and AD budget spent will be provided 30 days into the campaigns on the website <a href="https://www.polkadot2dot0.xyz/">https://www.polkadot2dot0.xyz/</a> for transparency.
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Visualization Press Kit Proposal: 
&nbsp;
Twelve Videos Non-Technical, Plus YouTube promotion for 3 months
1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Three visually different; two-to-three-minute video for Polkadot 2.0 &ndash;
High level Analogy Concept Archetype:
Polkadot = planet (provides slots for cities)
Blockchains = cities
Polkadot 1.0 = rent a whole business tower for 2 years
Polkadot 2.0 (Core Time) = rent only the office space needed for as long as needed (very flexible now)
2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Three visually different; Sixty to ninety second videos just for Coretime &ndash; Where to buy &amp; pricing models. &ndash; Present analogy of a small-town retail store and the big guy (institutional), simple and without bias.
Consumer Video Press Kit: 
Consumers are what makes an ecosystem a success, it always comes down to the users who pay transaction fees and DOT stakers securing the network.
3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Three visually different; Wallets and Staking &ndash; Non bias video listing Polkadot&rsquo;s Self Custody Options. Highlights of Staking and Voting Options. Simple to the point, examples &ndash; Talisman, Nova, Fearless, etc...
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; If a Wallet has a &ldquo;how to use&rdquo; technical video it can be presented on the Press Kit Page, not provided by this proposal.
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Banner/Infographics&rsquo;/Memes 
Additional forms of visualization of Media in Press Kit:
Banner/Infographics&rsquo;/Memes &ndash; Stock sizes compatible with social media platforms- X, YouTube, Instagram, Facebook, Rumble, MeWe &amp; LinkedIn
150 graphics for Press kit downloadable 30 for each bullet point. (horizontal/post, vertical/story/reel type sizing)
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Branding Message for DOT 2.0 Non-Technical
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Coretime Sales
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Decentralization
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Staking Rewards / Why Stake Messaging
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What is Open Gov
Scope of work Delivery Estimates as soon as approved:
Videos &ndash; 60 days
Banners/Infographics/Memes- 30 days
Hope Owner &ndash; Work with and gain approval of final product from DOT Educators to ensure messaging. 90 days from start to finish estimated.
Funding will go to dedicating staff, Operating costs/Labor, Marketing Budget and taxes and fees.
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Problem Statement:
- The proposal aims to address the problem of simplifying the understanding of Polkadot 2.0 technology through a Press Kit, which includes visualizations and non-technical explanations.

Significance:
- The Press Kit will allow for easy comprehension of the technology and enable individuals to create proposals, business plans, educational materials, advertisements, and more.
- The messaging will be translated into multiple languages and made available globally.

Proposed Solution:
- The proposal suggests creating 12 videos and 150 graphics for the Press Kit, along with YouTube promotion for 3 months.
- The videos will include analogies and explanations of Polkadot 2.0, Coretime, wallets and staking, and more.
- The graphics will cover various topics related to Polkadot 2.0 and its features.

Expected Outcomes:
- The expected outcome is to achieve 3,000,000 YouTube views for the 12 videos and provide transparency through analytics and ad budget reports.
- The Press Kit will simplify the understanding of Polkadot 2.0 and facilitate its adoption by a wider audience.

#434 Press Kit Polkadot 2.0

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