IMPORTANT UPDATE:

Community feedback is crucial as we strive for transparency and honesty in improving our proposal. Having received numerous comments since posting the proposal, we've internally discussed and will actively incorporate all insights into an enhanced version, soon to be shared with the community. Additionally, some original team members will not be part of the next proposal, necessitating the creation of a new beneficiary account.

After thorough discussions, the GUZZU team has opted to disregard this proposal. We plan to present a new and improved version, integrating all received feedback, after this proposal expires. We express our gratitude to all community members and the big effort to all the people involved in the current proposal for their involvement in this process.

Thanks,
GUZZU Team
contact us at hello@guzzu.io

Proposal title: Sónar +D DAO by Polkadot: How blockchain can revolutionize the music industry.

Proponents: GUZZU, Sónar Festival and members of the Polkadot community.

GUZZU proposer address: 12R6qGpLSEJZJFfnPTeC7c18M6TaxVH3MnARNdGfQomCsbLn

Multisig beneficiary address: 12MV9BCkXGqhgG56Ua5ii7h2zqQHpRddyEXCNHxXJmEDFoKr

Requested allocation: 44,170.12 DOT | € 342,760.11 EUR DOT

*calculated using EMA-7 (Date for reference: Dec 29 2023, at 11:11:00 (CET). Source: Subscan) - 1 DOT ~7,7€. Conversion: € 342,760.11) ~ 44.170,12 DOT

Relevant links for the proposal you are about to read:

• Budget can be seen here.

To establish the DAO for one of the world's largest and most well-respected electronic music communities in the Polkadot ecosystem.

BULLET POINTS ABOUT THE SÓNAR+D DAO by Polkadot

1. The proposal consists of accelerating a real use case of Web3 (a crypto economy) in the music industry to facilitate Blockchain’s mass adoption. We want to build the Sónar +D DAO by Polkadot.

2. The Sónar+D DAO serves as the platform for accelerating innovative projects at the intersection of technology, art, and music. It facilitates the development of projects emerging from the community by acting as a mechanism for collaboration and support.

3. The Sónar +D DAO by Polkadot is a proposal by GUZZU that has previously been involved with the Polkadot community organizing the Web3 Music Summit alongside the Web3 Foundation and Primavera Sound.

4. Sónar is a music festival with an international audience and a background of 30 editions. Sónar +D serves as the innovation hub for Sónar pushing the boundaries of technology in the music industry (exploring Blockchain, Metaverse, AI, VR/AR and more for many years).

5. The Sónar +D DAO has its antecedents in 2023. Polkadot was the official Blockchain of Sónar’s 30th-anniversary edition, and the DAO was presented in front of their audience.

6. Sónar +D DAO was presented in a 2-hour masterclass during Sónar 2023 with Ursula and Filippo Filippo Franchini both from Polkadot/Web3 Foundation. The masterclass was attended by 100+ people and 30%+ signed up for being beta testers of the community.

Polkadot stands out as the most decentralized blockchain in the web3 ecosystem, and we admire this innovation and the project's forward-thinking approach, both in technology and concept.

With that in mind, we propose to establish a game-changing collaboration between the Polkadot community and the renowned Sónar festival and its Sónar +D conference that explores technology, creativity, and innovation.

KEY POINTS OF THE SÓNAR +D DAO by Polkadot

• Polkadot to fund and spearhead the creation of the Sónar +D DAO, a community accessible through NFTs.

• The DAO's mission is to gather and amplify Sónar tech community (artists, creators, entrepreneurs, developers, producers, etc) allowing them to collectively share, propose, fund, govern, and co-own projects at the intersection of music, technology, and creativity.

• Position Polkadot at the forefront of this cultural revolution, directly linked to the world of music and entertainment.

• This marketing initiative will be a prominent use case for blockchain and web3 technologies for the mainstream and will create reach and exposure for Polkadot blockchain.

• Marketing outcomes will be DAO community projects, world-class content, events, paid and earned media, influencers, word of mouth, and blockchain transactions. And most importantly: an engaged community of highly influential people in the global cultural & tech scene.

HOW WILL POLKADOT BENEFIT FROM BRINGING THIS PROJECT TO LIFE?

1. Long-Term Impact: The DAO is designed to have a lasting and tangible impact for the entire duration of its existence, with an expectation to be in operation indefinitely. 😊

2. Ecosystem Supported by Polkadot: The entire DAO ecosystem will be constructed with backing from Polkadot. This signifies not only the creation of brand awareness but also a genuine marketing impact.

3. Polkadot Network Metrics: The DAO's activities will generate valuable metrics within the Polkadot network. This includes the onboarding of new participants (resulting in the creation of new wallets). The DAO will also be NFT gated, ensuring increased activity. This presents a remarkable opportunity for widespread crypto adoption, especially given Sónar's highly engaged community, which will bring numerous new users onto the blockchain.

4. Community Involvement: Beyond Sónar, we plan to involve other active members from the community, such as Beatport, Web3 Music Association, Public Pressure, and more. This collaborative effort will further enrich the DAO's impact and outreach.

ANTECEDENTS OF THE SÓNAR+D DAO by Polkadot

The Web3 Music Summit, curated by GUZZU and co-organized by Web3 Foundation and Primavera Pro, alongside a mention to the Sonar +D DAO has been referenced in the Polkadot year recap. See an excerpt of the text below.

“The Web3 Music Summit, organised by Primavera Sound in collaboration with the Web3 Foundation, provided a space for exploring Web3 within the context of the music industry. Of particular note was the possibility of using DAOs within the industry to rebalance and optimise the economic incentives for artists by allowing for more direct means of economic interaction between artists and fans.”

Other Antecents:

1. Polkadot collaborated with Sónar in last year’s festival edition (30th anniversary). Here´s a video summary of the last year edition about Sonar´s collaborators. See the minute 9:49 where Úrsula O'Kuinghttons speaks about the collaboration between Sónar and Polkadot

2. The Sónar +D DAO project was presented in a 2-hour masterclass attended by 100+ people, 30% of them signed up to become beta testers of this digital community made by tech connoisseurs and music lovers. The masterclass was done by the GUZZU team, Ursula O'Kuinghttons, former director of communications and partnerships at the Web3 Foundation and Filippo Franchini, tech educator at the W3F/Polkadot.

More info here

Watch the VIDEO here

3. Web3 Foundation and GUZZU co-organized together with the prestigious Primavera Sound festival the Web3 Music Summit during Primavera Sound Madrid in 2023. The event brought together over 300 music industry professionals and featured engaging sessions, including keynotes, roundtable discussions, and workshops. Prominent figures from both the Polkadot community and the music industry participated, including representatives from Warner Music, Zora, Water & Music, Friend with Benefits, The Orchard (Sony Music), OpenSea, Foundation (NFT marketplace), Web3 Foundation, Colors Studios, Public Pressure, Wasserman, and more. Additionally, participants from various parachain teams, such as Ingo Rube from Kilt, Robin Vey from Aventus, Finn Martin from BeatPort.io, Alberto Viera (Developer Relations Manager) from Moonbeam, and Tanssi, were also in attendance, making it a significant and collaborative event in the music and blockchain space.

PROJECT TEAM

A team will lead the project with world-class experience in music, culture, advertising, blockchain and business development.

GUZZU: Leading Music Web3 Ecosystem To Empower Artists With Digital Merch And Other Creative Economy Tools In LATAM

Arnau Sabaté: Entrepreneur and music industry executive with an extensive background and global network of artists’ managers and agencies. His background is in the fields of business development, strategy and marketing. He has worked for Primavera Sound, Jägermusic and Discogs among others.

Frankie Pizá: Forward-thinking creative director with 15+ experience working as a creative director for music projects (Red Bull Music Academy, Primavera Sound, etc)

Alvaro Delgado: Creative Strategist and Community Lead with a profound understanding of internet culture, music, and web3. His expertise extends to prominent onchain music initiatives, including contributions to projects such as Songcamp's C4.

Alex Puig: Tech lead and developer and GUZZU’s senior tech advisor. He is a blockchain pioneer in Spain and in Europe's web3 ecosystem.

Alexandra Cavero: experienced entrepreneur and project manager with plenty of years of experience in the field of blockchain. She's very business-oriented and straightforward and specialized in tech.

VITAMIN 3: Web3 & New Technologies Creative Studio

Will Acha: Business and strategy director with 15+ years of global experience in advertising. Ex Wieden+Kennedy, Y&R, DDB, 14, DRAFTFCB & Rebel Media. He’s led big global brands accounts across many disciplines: Coca-Cola, Nestea, Arla Foods, Beiersdorf, SEAT, CUPRA or Oreo.

SONAR +D

Antonia Folguera: Curator at Sónar+D · Content and Communication at Sónar+D · Jury Member and Tutor at Barcelona Producció Grants · Researcher & radio host at XRCB.

Andrea Faroppa: Head at Sónar+D. Graduate in communication and cultural industries from the University of Barcelona and in Cultural Management and Creative Economics from CLAEH University in Uruguay. Since 2016 she has worked at Advanced Music, the company that organizes Sónar Festival and Sónar+D in Barcelona.

THE DAO PROJECT

“Who had a website in 1996? Only the pioneers. Well, the same thing is happening nowadays with DAOs. We had a website in the first edition of Sónar, and 30 years later, we want to anticipate what will eventually become widespread and adopted by everyone.” Antonia Folguera, Sonar +D curator.

This project is fully aligned with Sonar’s ethos of innovation and will attract the “die hard” Sonar +D community: pioneers, web3 and disruptive technologies early adopters.

The vision is to become a real next generation social network, without the outdated limitations of the current big players and generate strong content. A collaborative community impulsed by new technologies like web3 & AI that will be curated by a special selected board.

Read a summary of the Sónar +D DAO by Polkadot here.

To know more about Sónar we have prepared this summary for you. Click here to read it.

MARKETING PLAN, KPIs and ROI OF THE SÓNAR +D DAO by Polkadot

The Sónar +D DAO stands out as a compelling real-world application of blockchain, crypto, and web3 within the music industry. With a primary objective of fostering widespread adoption of this technology, it concurrently serves as a platform to raise awareness for Polkadot, thereby contributing to the growth of its community and serving as a powerful tool for brand development.

The marketing strategy we have built, detailed in the attached document, outlines a collaboration package designed to renew the partnership between Polkadot and the Sónar Festival. This strategic collaboration positions Polkadot as the primary blockchain collaborator for an international event that draws over 120,000 attendees from around the globe. The strategy encompasses a range of initiatives, including a PR, communications, and content plan, extensive media coverage (both general and specialized), collaboration with influencers and KOLs, production of an after-movie, hosting a side event, and a dynamic activation during the three-day main event in Barcelona. This activation involves the creation of branded merchandise, a dedicated booth, and more.

For a detailed overview of our marketing plan and the anticipated return on investment (ROI) according to Nielsen metrics, please refer to the attached documentation.

FUND ALLOCATION

Check this link for the full detailed budget of the Sónar +D DAO

44,170.12 DOT| € 342,760.11 EUR
DOT calculated using EMA-7 (Date for reference: Dec 29 2023, at 11:11:00 (CET). Source: Subscan) - 1 DOT ~7,7€.
Conversion: € 342,760.11) ~ 44.170,12 DOT

Considerations about the Fund Allocation

• Any remaining budget allocation from this fund will be utilized to establish a DAO treasury bounty, aimed at fostering and supporting projects that arise within the DAO (Examples of projects can be found at point 3 of the Bullet Points About The Sónar +D DAO).

• The funding allocated for this project will be utilized to finance activities throughout the year 2024 (31th December).