<h1 id="proposalsummary">Proposal Summary</h1>
We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:
<ol>
<li>Increase awareness of On-brand Polkadot narratives :</li>
</ol>

&nbsp;

&nbsp;

<ul>
<li>
DOT 2.0 BUSINESS IS ABOUT CORETIME: cf <a href="https://twitter.com/PolkadotInsider/status/1727495973138759785">Lastik</a>
</li>
<li>
DOT 2.0 IS BREAKTHROUGH TECH: cf <a href="https://twitter.com/bkchr/status/1712419542977118289">PolkaVM</a>, <a href="https://twitter.com/rphmeier/status/1707098462347514328">CoreJam</a>
</li>
<li>
DOT ECO HAS GREAT REWARDS cf <a href="https://twitter.com/PolkadotInsider/status/1719013455561375935">Polkadot Staking APRs</a>
</li>
<li>
DOT IS FOR THE ENTERPRISE: cf <a href="https://twitter.com/Polkadot/status/1701148275233915165">Mythical</a>, <a href="https://twitter.com/Polkadot/status/1724842104994607252">Frequency</a>, <a href="https://twitter.com/energywebx">EnergyWebX</a> &hellip; and by <a href="https://twitter.com/shawntabrizi/status/1666287029963878400">Parachains</a>
</li>
<li>
DOT IS A STARFISH NOT A SPIDER: cf <a href="https://twitter.com/filippoweb3/status/1727698546097365159">Fillipo</a> + <a href="https://twitter.com/Web3foundation/status/1725121561055670755">Decentralized Futures</a>
</li>
<li>
DOT SUPPORTS USERS + PARACHAIN GROWTH: cf <a href="https://twitter.com/Polkadot/status/1727650420678422532">KodaDot</a>, <a href="https://twitter.com/Apillon/status/1724075559393575063">Apillon</a>
</li>
</ul>

&nbsp;

&nbsp;

<ol>
<li>Generate engagements on <a href="https://twitter.com/polkadot">Polkadot Twitter Account</a> (presently 1.4MM followers), Polkadot Parachains, and select Polkadot True Believers (see <a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1">Appendix B</a>)</li>
</ol>
<h1 id="campaignsummary">Campaign Summary</h1>
The Campaign will be run as follows:
<ul>
<li>
Ad Spend: $144K [80.9%]
</li>
<li>
Strategy: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
</li>
<li>
Time Period: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until April 2024). Campaign End date extended due to delays in <a href="../user/polkadot">@polkadot</a> approval.
</li>
<li>
Campaign Target: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)
</li>
<li>
Campaign Management Systems: Twitter Ads (Direct) and <a href="https://www.addressable.io/">Addressable.io</a> - We use two campaign management systems to A/B Test and learn the value of Addressable.io&rsquo;s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
</li>
</ul>
<h1 id="valuetodotholders">Value to DOT Holders:</h1>
<ol>
<li>
Increase awareness of On-brand Polkadot Narratives via Twitter Channel
</li>
<li>
Increase the number of engagements of the main Twitter Polkadot account and Polkadot parachains (85%) and Polkadot True Believers (15%)
</li>
<li>
Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity;
</li>
</ol>
<h1 id="proposaldetailscommunityinvolvementrequested">Proposal Details: COMMUNITY INVOLVEMENT REQUESTED</h1>
Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)
<a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1">FULL PROPOSAL DETAILS</a>
<h1 id="updates">Updates</h1>
<ul>
<li>Week of January 15/22, 2024: With the help of Evan Thomas, secured W3F Legal+Security support for Polkadot promotion</li>
<li>January 30, 2024: Started running traffic with <a href="../user/polkadot">@polkadot</a> sourced tweets</li>
<li>February 10, 2024: <a href="https://docs.google.com/presentation/d/1fUFcp9VnNHBPZpIuZDoMAiWrYz-e3kU2/edit#slide=id.g1dd65562061_0_2312">2/10/24 Transparency Report #1</a>
<li>April 2, 2024: <a href="https://dune.com/substrate/324-opengov">Dune Dashboard covering activity until 3/31/24</a>
<li> April 27, 2024: Dune Dashobard update covering activity until 4/30/24 finalized 
</ul>

<h1 id="proposalsummary">Proposal Summary</h1>
We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:
<ol>
<li>Increase awareness of On-brand Polkadot narratives :</li>
</ol>

&nbsp;

&nbsp;

<ul>
<li>
DOT 2.0 BUSINESS IS ABOUT CORETIME: cf <a href="https://twitter.com/PolkadotInsider/status/1727495973138759785">Lastik</a>
</li>
<li>
DOT 2.0 IS BREAKTHROUGH TECH: cf <a href="https://twitter.com/bkchr/status/1712419542977118289">PolkaVM</a>, <a href="https://twitter.com/rphmeier/status/1707098462347514328">CoreJam</a>
</li>
<li>
DOT ECO HAS GREAT REWARDS cf <a href="https://twitter.com/PolkadotInsider/status/1719013455561375935">Polkadot Staking APRs</a>
</li>
<li>
DOT IS FOR THE ENTERPRISE: cf <a href="https://twitter.com/Polkadot/status/1701148275233915165">Mythical</a>, <a href="https://twitter.com/Polkadot/status/1724842104994607252">Frequency</a>, <a href="https://twitter.com/energywebx">EnergyWebX</a> &hellip; and by <a href="https://twitter.com/shawntabrizi/status/1666287029963878400">Parachains</a>
</li>
<li>
DOT IS A STARFISH NOT A SPIDER: cf <a href="https://twitter.com/filippoweb3/status/1727698546097365159">Fillipo</a> + <a href="https://twitter.com/Web3foundation/status/1725121561055670755">Decentralized Futures</a>
</li>
<li>
DOT SUPPORTS USERS + PARACHAIN GROWTH: cf <a href="https://twitter.com/Polkadot/status/1727650420678422532">KodaDot</a>, <a href="https://twitter.com/Apillon/status/1724075559393575063">Apillon</a>
</li>
</ul>

&nbsp;

&nbsp;

<ol>
<li>Generate engagements on <a href="https://twitter.com/polkadot">Polkadot Twitter Account</a> (presently 1.4MM followers), Polkadot Parachains, and select Polkadot True Believers (see <a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1">Appendix B</a>)</li>
</ol>
<h1 id="campaignsummary">Campaign Summary</h1>
The Campaign will be run as follows:
<ul>
<li>
Ad Spend: $144K [80.9%]
</li>
<li>
Strategy: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
</li>
<li>
Time Period: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until April 2024). Campaign End date extended due to delays in <a href="../user/polkadot">@polkadot</a> approval.
</li>
<li>
Campaign Target: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)
</li>
<li>
Campaign Management Systems: Twitter Ads (Direct) and <a href="https://www.addressable.io/">Addressable.io</a> - We use two campaign management systems to A/B Test and learn the value of Addressable.io&rsquo;s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
</li>
</ul>
<h1 id="valuetodotholders">Value to DOT Holders:</h1>
<ol>
<li>
Increase awareness of On-brand Polkadot Narratives via Twitter Channel
</li>
<li>
Increase the number of engagements of the main Twitter Polkadot account and Polkadot parachains (85%) and Polkadot True Believers (15%)
</li>
<li>
Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity;
</li>
</ol>
<h1 id="proposaldetailscommunityinvolvementrequested">Proposal Details: COMMUNITY INVOLVEMENT REQUESTED</h1>
Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)
<a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1">FULL PROPOSAL DETAILS</a>
<h1 id="updates">Updates</h1>
<ul>
<li>Week of January 15/22, 2024: With the help of Evan Thomas, secured W3F Legal+Security support for Polkadot promotion</li>
<li>January 30, 2024: Started running traffic with <a href="../user/polkadot">@polkadot</a> sourced tweets</li>
<li>February 10, 2024: <a href="https://docs.google.com/presentation/d/1fUFcp9VnNHBPZpIuZDoMAiWrYz-e3kU2/edit#slide=id.g1dd65562061_0_2312">2/10/24 Transparency Report #1</a>
<li>April 2, 2024: <a href="https://dune.com/substrate/324-opengov">Dune Dashboard covering activity until 3/31/24</a>
<li>May 2, 2024 (estimated): Dune Dashobard update covering activity until 4/30/24 
</ul>

Increase Awareness of Polkadot On-Brand Narratives via Twitter Ads

<h1 id="proposalsummary">Proposal Summary</h1>
We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:
<ol>
<li>Increase awareness of On-brand Polkadot narratives :</li>
</ol>

&nbsp;

&nbsp;

<ul>
<li>
DOT 2.0 BUSINESS IS ABOUT CORETIME: cf <a href="https://twitter.com/PolkadotInsider/status/1727495973138759785">Lastik</a>
</li>
<li>
DOT 2.0 IS BREAKTHROUGH TECH: cf <a href="https://twitter.com/bkchr/status/1712419542977118289">PolkaVM</a>, <a href="https://twitter.com/rphmeier/status/1707098462347514328">CoreJam</a>
</li>
<li>
DOT ECO HAS GREAT REWARDS cf <a href="https://twitter.com/PolkadotInsider/status/1719013455561375935">Polkadot Staking APRs</a>
</li>
<li>
DOT IS FOR THE ENTERPRISE: cf <a href="https://twitter.com/Polkadot/status/1701148275233915165">Mythical</a>, <a href="https://twitter.com/Polkadot/status/1724842104994607252">Frequency</a>, <a href="https://twitter.com/energywebx">EnergyWebX</a> &hellip; and by <a href="https://twitter.com/shawntabrizi/status/1666287029963878400">Parachains</a>
</li>
<li>
DOT IS A STARFISH NOT A SPIDER: cf <a href="https://twitter.com/filippoweb3/status/1727698546097365159">Fillipo</a> + <a href="https://twitter.com/Web3foundation/status/1725121561055670755">Decentralized Futures</a>
</li>
<li>
DOT SUPPORTS USERS + PARACHAIN GROWTH: cf <a href="https://twitter.com/Polkadot/status/1727650420678422532">KodaDot</a>, <a href="https://twitter.com/Apillon/status/1724075559393575063">Apillon</a>
</li>
</ul>

&nbsp;

&nbsp;

<ol>
<li>Generate engagements on <a href="https://twitter.com/polkadot">Polkadot Twitter Account</a> (presently 1.4MM followers), Polkadot Parachains, and select Polkadot True Believers (see <a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1">Appendix B</a>)</li>
</ol>
<h1 id="campaignsummary">Campaign Summary</h1>
The Campaign will be run as follows:
<ul>
<li>
Ad Spend: $144K [80.9%]
</li>
<li>
Strategy: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
</li>
<li>
Time Period: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until April 2024). Campaign End date extended due to delays in <a href="../user/polkadot">@polkadot</a> approval.
</li>
<li>
Campaign Target: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)
</li>
<li>
Campaign Management Systems: Twitter Ads (Direct) and <a href="https://www.addressable.io/">Addressable.io</a> - We use two campaign management systems to A/B Test and learn the value of Addressable.io&rsquo;s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
</li>
</ul>
<h1 id="valuetodotholders">Value to DOT Holders:</h1>
<ol>
<li>
Increase awareness of On-brand Polkadot Narratives via Twitter Channel
</li>
<li>
Increase the number of engagements of the main Twitter Polkadot account and Polkadot parachains (85%) and Polkadot True Believers (15%)
</li>
<li>
Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity;
</li>
</ol>
<h1 id="proposaldetailscommunityinvolvementrequested">Proposal Details: COMMUNITY INVOLVEMENT REQUESTED</h1>
Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)
<a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1">FULL PROPOSAL DETAILS</a>
<h1 id="updates">Updates</h1>
<ul>
<li>Week of January 15/22, 2024: With the help of Evan Thomas, secured W3F Legal+Security support for Polkadot promotion</li>
<li>January 30, 2024: Started running traffic with <a href="../user/polkadot">@polkadot</a> sourced tweets</li>
<li>February 10, 2024: <a href="https://docs.google.com/presentation/d/1fUFcp9VnNHBPZpIuZDoMAiWrYz-e3kU2/edit#slide=id.g1dd65562061_0_2312">2/10/24 Transparency Report #1</a>
<li>April 2, 2024: Dune Dashboard covering activity until 3/31/24
<li>May 2, 2024 (estimated): Dune Dashobard update covering activity until 4/30/24 
</ul>

<h1 id="proposalsummary">Proposal Summary</h1>
We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:
<ol>
<li>Increase awareness of On-brand Polkadot narratives :</li>
</ol>

&nbsp;

&nbsp;

<ul>
<li>
DOT 2.0 BUSINESS IS ABOUT CORETIME: cf <a href="https://twitter.com/PolkadotInsider/status/1727495973138759785">Lastik</a>
</li>
<li>
DOT 2.0 IS BREAKTHROUGH TECH: cf <a href="https://twitter.com/bkchr/status/1712419542977118289">PolkaVM</a>, <a href="https://twitter.com/rphmeier/status/1707098462347514328">CoreJam</a>
</li>
<li>
DOT ECO HAS GREAT REWARDS cf <a href="https://twitter.com/PolkadotInsider/status/1719013455561375935">Polkadot Staking APRs</a>
</li>
<li>
DOT IS FOR THE ENTERPRISE: cf <a href="https://twitter.com/Polkadot/status/1701148275233915165">Mythical</a>, <a href="https://twitter.com/Polkadot/status/1724842104994607252">Frequency</a>, <a href="https://twitter.com/energywebx">EnergyWebX</a> &hellip; and by <a href="https://twitter.com/shawntabrizi/status/1666287029963878400">Parachains</a>
</li>
<li>
DOT IS A STARFISH NOT A SPIDER: cf <a href="https://twitter.com/filippoweb3/status/1727698546097365159">Fillipo</a> + <a href="https://twitter.com/Web3foundation/status/1725121561055670755">Decentralized Futures</a>
</li>
<li>
DOT SUPPORTS USERS + PARACHAIN GROWTH: cf <a href="https://twitter.com/Polkadot/status/1727650420678422532">KodaDot</a>, <a href="https://twitter.com/Apillon/status/1724075559393575063">Apillon</a>
</li>
</ul>

&nbsp;

&nbsp;

<ol>
<li>Generate engagements on <a href="https://twitter.com/polkadot">Polkadot Twitter Account</a> (presently 1.4MM followers), Polkadot Parachains, and select Polkadot True Believers (see <a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1">Appendix B</a>)</li>
</ol>
<h1 id="campaignsummary">Campaign Summary</h1>
The Campaign will be run as follows:
<ul>
<li>
Ad Spend: $144K [80.9%]
</li>
<li>
Strategy: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
</li>
<li>
Time Period: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until April 2024). Campaign End date extended due to delays in <a href="../user/polkadot">@polkadot</a> approval.
</li>
<li>
Campaign Target: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)
</li>
<li>
Campaign Management Systems: Twitter Ads (Direct) and <a href="https://www.addressable.io/">Addressable.io</a> - We use two campaign management systems to A/B Test and learn the value of Addressable.io&rsquo;s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
</li>
</ul>
<h1 id="valuetodotholders">Value to DOT Holders:</h1>
<ol>
<li>
Increase awareness of On-brand Polkadot Narratives via Twitter Channel
</li>
<li>
Increase the number of engagements of the main Twitter Polkadot account and Polkadot parachains (85%) and Polkadot True Believers (15%)
</li>
<li>
Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity;
</li>
</ol>
<h1 id="proposaldetailscommunityinvolvementrequested">Proposal Details: COMMUNITY INVOLVEMENT REQUESTED</h1>
Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)
<a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1">FULL PROPOSAL DETAILS</a>
<h1 id="updates">Updates</h1>
<ul>
<li>Week of January 15/22, 2024: With the help of Evan Thomas, secured W3F Legal+Security support for Polkadot promotion</li>
<li>January 30, 2024: Started running traffic with <a href="../user/polkadot">@polkadot</a> sourced tweets</li>
<li>February 10, 2024: <a href="https://docs.google.com/presentation/d/1fUFcp9VnNHBPZpIuZDoMAiWrYz-e3kU2/edit#slide=id.g1dd65562061_0_2312">2/10/24 Transparency Report #1</a>
<li>late March: Transparency Report #2 (in prep, to be posted 3/31/24)
<li>late April: Transparency Report #3 (anticipated 4/30/24, after budget exhausted)
</ul>

<h1 id="proposalsummary">Proposal Summary</h1>
We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:
<ol>
<li>Increase awareness of On-brand Polkadot narratives :</li>
</ol>

&nbsp;

&nbsp;

<ul>
<li>
DOT 2.0 BUSINESS IS ABOUT CORETIME: cf <a href="https://twitter.com/PolkadotInsider/status/1727495973138759785">Lastik</a>
</li>
<li>
DOT 2.0 IS BREAKTHROUGH TECH: cf <a href="https://twitter.com/bkchr/status/1712419542977118289">PolkaVM</a>, <a href="https://twitter.com/rphmeier/status/1707098462347514328">CoreJam</a>
</li>
<li>
DOT ECO HAS GREAT REWARDS cf <a href="https://twitter.com/PolkadotInsider/status/1719013455561375935">Polkadot Staking APRs</a>
</li>
<li>
DOT IS FOR THE ENTERPRISE: cf <a href="https://twitter.com/Polkadot/status/1701148275233915165">Mythical</a>, <a href="https://twitter.com/Polkadot/status/1724842104994607252">Frequency</a>, <a href="https://twitter.com/energywebx">EnergyWebX</a> &hellip; and by <a href="https://twitter.com/shawntabrizi/status/1666287029963878400">Parachains</a>
</li>
<li>
DOT IS A STARFISH NOT A SPIDER: cf <a href="https://twitter.com/filippoweb3/status/1727698546097365159">Fillipo</a> + <a href="https://twitter.com/Web3foundation/status/1725121561055670755">Decentralized Futures</a>
</li>
<li>
DOT SUPPORTS USERS + PARACHAIN GROWTH: cf <a href="https://twitter.com/Polkadot/status/1727650420678422532">KodaDot</a>, <a href="https://twitter.com/Apillon/status/1724075559393575063">Apillon</a>
</li>
</ul>

&nbsp;

&nbsp;

<ol>
<li>Generate engagements on <a href="https://twitter.com/polkadot">Polkadot Twitter Account</a> (presently 1.4MM followers), Polkadot Parachains, and select Polkadot True Believers (see <a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1">Appendix B</a>)</li>
</ol>
<h1 id="campaignsummary">Campaign Summary</h1>
The Campaign will be run as follows:
<ul>
<li>
Ad Spend: $144K [80.9%]
</li>
<li>
Strategy: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
</li>
<li>
Time Period: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until April 2024). Campaign End date extended due to delays in <a href="../user/polkadot">@polkadot</a> approval.
</li>
<li>
Campaign Target: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)
</li>
<li>
Campaign Management Systems: Twitter Ads (Direct) and <a href="https://www.addressable.io/">Addressable.io</a> - We use two campaign management systems to A/B Test and learn the value of Addressable.io&rsquo;s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
</li>
</ul>
<h1 id="valuetodotholders">Value to DOT Holders:</h1>
<ol>
<li>
Increase awareness of On-brand Polkadot Narratives via Twitter Channel
</li>
<li>
Increase the number of engagements of the main Twitter Polkadot account and Polkadot parachains (85%) and Polkadot True Believers (15%)
</li>
<li>
Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity;
</li>
</ol>
<h1 id="proposaldetailscommunityinvolvementrequested">Proposal Details: COMMUNITY INVOLVEMENT REQUESTED</h1>
Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)
<a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1">FULL PROPOSAL DETAILS</a>
<h1 id="updates">Updates</h1>
<ul>
<li>Week of January 15/22, 2024: With the help of Evan Thomas, secured W3F Legal+Security support for Polkadot promotion</li>
<li>January 30, 2024: Started running traffic with <a href="../user/polkadot">@polkadot</a> sourced tweets</li>
<li>February 10, 2024: <a href="https://docs.google.com/presentation/d/1fUFcp9VnNHBPZpIuZDoMAiWrYz-e3kU2/edit#slide=id.g1dd65562061_0_2312">2/10/24 Transparency Report #1</a>
<li>mid-March: Transparency Report #2 (in prep, to be posted 3/16/24)
<li>early April: Transparency Report #3 (anticipated 4/7/24)
</ul>

<h1 id="proposalsummary">Proposal Summary</h1>
We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:
<ol>
<li>Increase awareness of On-brand Polkadot narratives :</li>
</ol>

&nbsp;

&nbsp;

<ul>
<li>
DOT 2.0 BUSINESS IS ABOUT CORETIME: cf <a href="https://twitter.com/PolkadotInsider/status/1727495973138759785">Lastik</a>
</li>
<li>
DOT 2.0 IS BREAKTHROUGH TECH: cf <a href="https://twitter.com/bkchr/status/1712419542977118289">PolkaVM</a>, <a href="https://twitter.com/rphmeier/status/1707098462347514328">CoreJam</a>
</li>
<li>
DOT ECO HAS GREAT REWARDS cf <a href="https://twitter.com/PolkadotInsider/status/1719013455561375935">Polkadot Staking APRs</a>
</li>
<li>
DOT IS FOR THE ENTERPRISE: cf <a href="https://twitter.com/Polkadot/status/1701148275233915165">Mythical</a>, <a href="https://twitter.com/Polkadot/status/1724842104994607252">Frequency</a>, <a href="https://twitter.com/energywebx">EnergyWebX</a> &hellip; and by <a href="https://twitter.com/shawntabrizi/status/1666287029963878400">Parachains</a>
</li>
<li>
DOT IS A STARFISH NOT A SPIDER: cf <a href="https://twitter.com/filippoweb3/status/1727698546097365159">Fillipo</a> + <a href="https://twitter.com/Web3foundation/status/1725121561055670755">Decentralized Futures</a>
</li>
<li>
DOT SUPPORTS USERS + PARACHAIN GROWTH: cf <a href="https://twitter.com/Polkadot/status/1727650420678422532">KodaDot</a>, <a href="https://twitter.com/Apillon/status/1724075559393575063">Apillon</a>
</li>
</ul>

&nbsp;

&nbsp;

<ol>
<li>Generate engagements on <a href="https://twitter.com/polkadot">Polkadot Twitter Account</a> (presently 1.4MM followers), Polkadot Parachains, and select Polkadot True Believers (see <a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1">Appendix B</a>)</li>
</ol>
<h1 id="campaignsummary">Campaign Summary</h1>
The Campaign will be run as follows:
<ul>
<li>
Ad Spend: $144K [80.9%]
</li>
<li>
Strategy: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
</li>
<li>
Time Period: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until April 2024). Campaign End date extended due to delays in <a href="../user/polkadot">@polkadot</a> approval.
</li>
<li>
Campaign Target: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)
</li>
<li>
Campaign Management Systems: Twitter Ads (Direct) and <a href="https://www.addressable.io/">Addressable.io</a> - We use two campaign management systems to A/B Test and learn the value of Addressable.io&rsquo;s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
</li>
</ul>
<h1 id="valuetodotholders">Value to DOT Holders:</h1>
<ol>
<li>
Increase awareness of On-brand Polkadot Narratives via Twitter Channel
</li>
<li>
Increase the number of engagements of the main Twitter Polkadot account and Polkadot parachains (85%) and Polkadot True Believers (15%)
</li>
<li>
Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity;
</li>
</ol>
<h1 id="proposaldetailscommunityinvolvementrequested">Proposal Details: COMMUNITY INVOLVEMENT REQUESTED</h1>
Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)
<a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1">FULL PROPOSAL DETAILS</a>
<h1 id="updates">Updates</h1>
<ul>
<li>Week of January 15/22, 2024: With the help of Evan Thomas, secured W3F Legal+Security support for Polkadot promotion</li>
<li>January 30, 2024: Started running traffic with <a href="../user/polkadot">@polkadot</a> sourced tweets</li>
<li>February 10, 2024: Added Bifrost + AlphaAirdrop promo and <a href="https://docs.google.com/presentation/d/1fUFcp9VnNHBPZpIuZDoMAiWrYz-e3kU2/edit#slide=id.g1dd65562061_0_2312">2/10/24 Transparency Report #1</a>
<li>mid-March: Transparency Report #2 (in prep, to be posted 3/16/24)
<li>early April: Transparency Report #3 (anticipated 4/7/24)
</ul>

<h1 id="proposalsummary">Proposal Summary</h1>
We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:
<ol>
<li>Increase awareness of On-brand Polkadot narratives :</li>
</ol>

&nbsp;

&nbsp;

<ul>
<li>
DOT 2.0 BUSINESS IS ABOUT CORETIME: cf <a href="https://twitter.com/PolkadotInsider/status/1727495973138759785">Lastik</a>
</li>
<li>
DOT 2.0 IS BREAKTHROUGH TECH: cf <a href="https://twitter.com/bkchr/status/1712419542977118289">PolkaVM</a>, <a href="https://twitter.com/rphmeier/status/1707098462347514328">CoreJam</a>
</li>
<li>
DOT ECO HAS GREAT REWARDS cf <a href="https://twitter.com/PolkadotInsider/status/1719013455561375935">Polkadot Staking APRs</a>
</li>
<li>
DOT IS FOR THE ENTERPRISE: cf <a href="https://twitter.com/Polkadot/status/1701148275233915165">Mythical</a>, <a href="https://twitter.com/Polkadot/status/1724842104994607252">Frequency</a>, <a href="https://twitter.com/energywebx">EnergyWebX</a> &hellip; and by <a href="https://twitter.com/shawntabrizi/status/1666287029963878400">Parachains</a>
</li>
<li>
DOT IS A STARFISH NOT A SPIDER: cf <a href="https://twitter.com/filippoweb3/status/1727698546097365159">Fillipo</a> + <a href="https://twitter.com/Web3foundation/status/1725121561055670755">Decentralized Futures</a>
</li>
<li>
DOT SUPPORTS USERS + PARACHAIN GROWTH: cf <a href="https://twitter.com/Polkadot/status/1727650420678422532">KodaDot</a>, <a href="https://twitter.com/Apillon/status/1724075559393575063">Apillon</a>
</li>
</ul>

&nbsp;

&nbsp;

<ol>
<li>Generate engagements on <a href="https://twitter.com/polkadot">Polkadot Twitter Account</a> (presently 1.4MM followers), Polkadot Parachains, and select Polkadot True Believers (see <a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1">Appendix B</a>)</li>
</ol>
<h1 id="campaignsummary">Campaign Summary</h1>
The Campaign will be run as follows:
<ul>
<li>
Ad Spend: $144K [80.9%]
</li>
<li>
Strategy: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
</li>
<li>
Time Period: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until April 2024). Campaign End date extended due to delays in <a href="../user/polkadot">@polkadot</a> approval.
</li>
<li>
Campaign Target: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)
</li>
<li>
Campaign Management Systems: Twitter Ads (Direct) and <a href="https://www.addressable.io/">Addressable.io</a> - We use two campaign management systems to A/B Test and learn the value of Addressable.io&rsquo;s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
</li>
</ul>
<h1 id="valuetodotholders">Value to DOT Holders:</h1>
<ol>
<li>
Increase awareness of On-brand Polkadot Narratives via Twitter Channel
</li>
<li>
Increase the number of engagements of the main Twitter Polkadot account and Polkadot parachains (85%) and Polkadot True Believers (15%)
</li>
<li>
Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity;
</li>
</ol>
<h1 id="proposaldetailscommunityinvolvementrequested">Proposal Details: COMMUNITY INVOLVEMENT REQUESTED</h1>
Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)
<a href="https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1">FULL PROPOSAL DETAILS</a>
<h1 id="updates">Updates</h1>
<ul>
<li>Week of January 15/22, 2024: With the help of Evan Thomas, secured W3F Legal+Security support for Polkadot promotion</li>
<li>January 30, 2024: Started running traffic with <a href="../user/polkadot">@polkadot</a> sourced tweets</li>
<li>February 10, 2024: Added Bifrost + AlphaAirdrop promo</li>
</ul>

# Proposal Summary

We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:

1. Increase awareness of On-brand Polkadot narratives :









- DOT 2.0 BUSINESS IS ABOUT CORETIME: cf [Lastik](<https://twitter.com/PolkadotInsider/status/1727495973138759785>)

- DOT 2.0 IS BREAKTHROUGH TECH: cf [PolkaVM](<https://twitter.com/bkchr/status/1712419542977118289>), [CoreJam](<https://twitter.com/rphmeier/status/1707098462347514328>)

- DOT ECO HAS GREAT REWARDS cf [Polkadot Staking APRs](<https://twitter.com/PolkadotInsider/status/1719013455561375935>)

- DOT IS FOR THE ENTERPRISE: cf [Mythical](<https://twitter.com/Polkadot/status/1701148275233915165>), [Frequency](<https://twitter.com/Polkadot/status/1724842104994607252>), [EnergyWebX](<https://twitter.com/energywebx>) … and by [Parachains](<https://twitter.com/shawntabrizi/status/1666287029963878400>)

- DOT IS A STARFISH NOT A SPIDER: cf [Fillipo](<https://twitter.com/filippoweb3/status/1727698546097365159>) \+ [Decentralized Futures](<https://twitter.com/Web3foundation/status/1725121561055670755>)

- DOT SUPPORTS USERS + PARACHAIN GROWTH: cf [KodaDot](<https://twitter.com/Polkadot/status/1727650420678422532>), [Apillon](<https://twitter.com/Apillon/status/1724075559393575063>)










1. Generate _engagements_ on [Polkadot Twitter Account](<https://twitter.com/polkadot>) (presently 1.4MM followers), Polkadot Parachains, and select Polkadot True Believers (see [Appendix B](<https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1>))


# Campaign Summary

The Campaign will be run as follows:

- **Ad Spend**: $144K [80.9%]

- **Strategy**: Learning / Experimentation Oriented, Optimizing for Cost Per Follower

- **Time Period**: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until April 2024). Campaign End date extended due to delays in [@polkadot](https://polkadot.polkassembly.io/user/polkadot) approval.

- **Campaign Target**: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)

- **Campaign Management Systems**: Twitter Ads (Direct) and [Addressable.io](<https://www.addressable.io/>) \- We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.


# Value to DOT Holders:

1. Increase awareness of On-brand Polkadot Narratives via Twitter Channel

2. Increase the number of engagements of the main Twitter Polkadot account and Polkadot parachains (85%) and Polkadot True Believers (15%)

3. Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity;


# Proposal Details: COMMUNITY INVOLVEMENT REQUESTED

Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)

[FULL PROPOSAL DETAILS](<https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1>)

# Updates

- Week of January 15/22, 2024: With the help of Evan Thomas, secured W3F Legal+Security support for Polkadot promotion
- January 30, 2024: Started running traffic with [@polkadot](<../user/polkadot>) sourced tweets
- February 10, 2024: Released [OpenGov #324 Transparency Report #1: 2/10/24](<https://docs.google.com/presentation/d/1fUFcp9VnNHBPZpIuZDoMAiWrYz-e3kU2/edit#slide=id.g1dd65562061_0_2915>)

# Proposal Summary

We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:

1. Increase awareness of On-brand Polkadot narratives :





- DOT 2.0 BUSINESS IS ABOUT CORETIME: cf [Lastik](<https://twitter.com/PolkadotInsider/status/1727495973138759785>)

- DOT 2.0 IS BREAKTHROUGH TECH: cf [PolkaVM](<https://twitter.com/bkchr/status/1712419542977118289>), [CoreJam](<https://twitter.com/rphmeier/status/1707098462347514328>)

- DOT ECO HAS GREAT REWARDS cf [Polkadot Staking APRs](<https://twitter.com/PolkadotInsider/status/1719013455561375935>)

- DOT IS FOR THE ENTERPRISE: cf [Mythical](<https://twitter.com/Polkadot/status/1701148275233915165>), [Frequency](<https://twitter.com/Polkadot/status/1724842104994607252>), [EnergyWebX](<https://twitter.com/energywebx>) … and by [Parachains](<https://twitter.com/shawntabrizi/status/1666287029963878400>)

- DOT IS A STARFISH NOT A SPIDER: cf [Fillipo](<https://twitter.com/filippoweb3/status/1727698546097365159>) \+ [Decentralized Futures](<https://twitter.com/Web3foundation/status/1725121561055670755>)

- DOT SUPPORTS USERS + PARACHAIN GROWTH: cf [KodaDot](<https://twitter.com/Polkadot/status/1727650420678422532>), [Apillon](<https://twitter.com/Apillon/status/1724075559393575063>)






1. Increase follower counts of the [Polkadot Twitter Account](<https://twitter.com/polkadot>) (presently 1.4MM followers) or select True Believers (see [Appendix B](<https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1>))





# Campaign Summary

The Campaign will be run as follows:

- **Ad Spend**: $144K [80.9%]

- **Strategy**: Learning / Experimentation Oriented, Optimizing for Cost Per Follower

- **Time Period**: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until March 2024)

- **Campaign Target**: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)

- **Campaign Management Systems**: Twitter Ads (Direct) and [Addressable.io](<https://www.addressable.io/>) \- We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.


# Value to DOT Holders:

1. Increase awareness of On-brand Polkadot Narratives via Twitter Channel

2. Increase the number of followers of the main Twitter Polkadot account (85%) and Polkadot True Believers (15%)

3. Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity; (3) following OpenGov Ad Guidelines, To be developed






# Proposal Details: COMMUNITY INVOLVEMENT REQUESTED

Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)

[FULL PROPOSAL DETAILS](<https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1>)

# Updates

- Week of January 15/22, 2024: With the help of Evan Thomas, secured W3F Legal+Security support for Polkadot promotion
- January 30, 2024: Started running traffic with [@polkadot](https://polkadot.polkassembly.io/user/polkadot) sourced tweets
- February 10, 2024: Released [OpenGov #324 Transparency Report #1: 2/10/24](https://docs.google.com/presentation/d/1fUFcp9VnNHBPZpIuZDoMAiWrYz-e3kU2/edit#slide=id.g1dd65562061_0_2915)

# Proposal Summary

We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:

1. Increase awareness of On-brand Polkadot narratives :



- DOT 2.0 BUSINESS IS ABOUT CORETIME: cf [Lastik](<https://twitter.com/PolkadotInsider/status/1727495973138759785>)

- DOT 2.0 IS BREAKTHROUGH TECH: cf [PolkaVM](<https://twitter.com/bkchr/status/1712419542977118289>), [CoreJam](<https://twitter.com/rphmeier/status/1707098462347514328>)

- DOT ECO HAS GREAT REWARDS cf [Polkadot Staking APRs](<https://twitter.com/PolkadotInsider/status/1719013455561375935>)

- DOT IS FOR THE ENTERPRISE: cf [Mythical](<https://twitter.com/Polkadot/status/1701148275233915165>), [Frequency](<https://twitter.com/Polkadot/status/1724842104994607252>), [EnergyWebX](<https://twitter.com/energywebx>) … and by [Parachains](<https://twitter.com/shawntabrizi/status/1666287029963878400>)

- DOT IS A STARFISH NOT A SPIDER: cf [Fillipo](<https://twitter.com/filippoweb3/status/1727698546097365159>) \+ [Decentralized Futures](<https://twitter.com/Web3foundation/status/1725121561055670755>)

- DOT SUPPORTS USERS + PARACHAIN GROWTH: cf [KodaDot](<https://twitter.com/Polkadot/status/1727650420678422532>), [Apillon](<https://twitter.com/Apillon/status/1724075559393575063>)




1. Increase follower counts of the [Polkadot Twitter Account](<https://twitter.com/polkadot>) (presently 1.4MM followers) or select True Believers (see [Appendix B](<https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1>))



# Campaign Summary

The Campaign will be run as follows:

- **Ad Spend**: $144K [80.9%]

- **Strategy**: Learning / Experimentation Oriented, Optimizing for Cost Per Follower

- **Time Period**: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until March 2024)

- **Campaign Target**: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)

- **Campaign Management Systems**: Twitter Ads (Direct) and [Addressable.io](<https://www.addressable.io/>) \- We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.




*Note*: This proposal is similar to [\#298 Holder-targeted Audience Growth w/ Addressable.io & The Kusamarian](<298>) but drives activity Polkadot-ecosystem wide with increases of follower counts of [[[[[[[[[[[[[[[[[@polkadot](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot) and "True Believers" rather than @TheKusamarian (and other "assets"). We thank Jay Chrawnna for inspiration from #298, who recommended Addressable.io as a campaign management system in mid-November.

# Value to DOT Holders:

1. Increase awareness of On-brand Polkadot Narratives via Twitter Channel

2. Increase the number of followers of the main Twitter Polkadot account (85%) and Polkadot True Believers (15%)

3. Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity; (3) following OpenGov Ad Guidelines, To be developed




# Proposal Details: COMMUNITY INVOLVEMENT REQUESTED

Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)

[FULL PROPOSAL DETAILS](<https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1>)


# Updates

* mid 2024: With the help of Evan Thomas, secured W3F Legal+Security support for Polkadot promotion
* January 30, 2024: Started running traffic with @polkadot sourced tweets

# Proposal Summary

We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:

1.  Increase awareness of On-brand Polkadot narratives :
    
-  DOT 2.0 BUSINESS IS ABOUT CORETIME: cf [Lastik](https://twitter.com/PolkadotInsider/status/1727495973138759785)
    
-    DOT 2.0 IS BREAKTHROUGH TECH: cf [PolkaVM](https://twitter.com/bkchr/status/1712419542977118289), [CoreJam](https://twitter.com/rphmeier/status/1707098462347514328)
    
-   DOT ECO HAS GREAT REWARDS cf [Polkadot Staking APRs](https://twitter.com/PolkadotInsider/status/1719013455561375935)
    
-   DOT IS FOR THE ENTERPRISE: cf [Mythical](https://twitter.com/Polkadot/status/1701148275233915165), [Frequency](https://twitter.com/Polkadot/status/1724842104994607252), [EnergyWebX](https://twitter.com/energywebx) … and by [Parachains](https://twitter.com/shawntabrizi/status/1666287029963878400)
    
-  DOT IS A STARFISH NOT A SPIDER: cf [Fillipo](https://twitter.com/filippoweb3/status/1727698546097365159) + [Decentralized Futures](https://twitter.com/Web3foundation/status/1725121561055670755)
    
-   DOT SUPPORTS USERS + PARACHAIN GROWTH: cf [KodaDot](https://twitter.com/Polkadot/status/1727650420678422532), [Apillon](https://twitter.com/Apillon/status/1724075559393575063)
    
2.   Increase follower counts of the [Polkadot Twitter Account](https://twitter.com/polkadot) (presently 1.4MM followers) or select True Believers (see [Appendix B](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1))

# Campaign Summary 

The Campaign will be run as follows:

- **Ad Spend**: $144K [80.9%]
    
- **Strategy**: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
    
- **Time Period**: Min 6 Weeks, Max 12 Weeks  (late Dec 2023 until March 2024)

- **Campaign Target**:    English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)

- **Campaign Management Systems**: Twitter Ads (Direct) and [Addressable.io](https://www.addressable.io/)  - We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
    
_Note_: This proposal is similar to [#298 Holder-targeted Audience Growth w/ Addressable.io & The Kusamarian](https://polkadot.polkassembly.io/referenda/298) but drives activity Polkadot-ecosystem wide with increases of follower counts of @polkadot and "True Believers" rather than @TheKusamarian (and other "assets").  We thank Jay Chrawnna for inspiration from #298, who recommended Addressable.io as a campaign management system in mid-November.

# Value to DOT Holders:

1.  Increase awareness of On-brand Polkadot Narratives via Twitter Channel
    
2.  Increase the number of followers of the main Twitter  Polkadot account (85%) and Polkadot True Believers (15%)
    
3.  Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity; (3) following OpenGov Ad Guidelines, To be developed

# Proposal Details: COMMUNITY INVOLVEMENT REQUESTED

Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)

[FULL PROPOSAL DETAILS](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1)

Your input is strongly desired!  Please comment in the document on the following ways:

1. If you have other narratives (_including ad copy_), please share in [Appendix A - Narratives and Native Ads](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.5u9orpmu5w7c)

2. If you are a Polkadot True Believer and want to increase your own follower base, please consider adding yourself to [Appendix B - True Believers](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1)

3. If you have ideas on your favorite Twitter influencers who have HIGH QUALITY audiences (should have 20K+ Twitter followers), please add them to [Appendix C - Influencers with Valuable Audiences](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.vh4wg3ml3ewc) 


# Proposal Summary

We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:

1.  Increase awareness of On-brand Polkadot narratives :
    
-  DOT 2.0 BUSINESS IS ABOUT CORETIME: cf [Lastik](https://twitter.com/PolkadotInsider/status/1727495973138759785)
    
-    DOT 2.0 IS BREAKTHROUGH TECH: cf [PolkaVM](https://twitter.com/bkchr/status/1712419542977118289), [CoreJam](https://twitter.com/rphmeier/status/1707098462347514328)
    
-   DOT ECO HAS GREAT REWARDS cf [Polkadot Staking APRs](https://twitter.com/PolkadotInsider/status/1719013455561375935)
    
-   DOT IS FOR THE ENTERPRISE: cf [Mythical](https://twitter.com/Polkadot/status/1701148275233915165), [Frequency](https://twitter.com/Polkadot/status/1724842104994607252), [EnergyWebX](https://twitter.com/energywebx) … and by [Parachains](https://twitter.com/shawntabrizi/status/1666287029963878400)
    
-  DOT IS A STARFISH NOT A SPIDER: cf [Fillipo](https://twitter.com/filippoweb3/status/1727698546097365159) + [Decentralized Futures](https://twitter.com/Web3foundation/status/1725121561055670755)
    
-   DOT SUPPORTS USERS + PARACHAIN GROWTH: cf [KodaDot](https://twitter.com/Polkadot/status/1727650420678422532), [Apillon](https://twitter.com/Apillon/status/1724075559393575063)
    
2.   Increase follower counts of [[[[[[[[[[@polkadot](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://polkadot.polkassembly.io/user/polkadot)](https://twitter.com/polkadot) (presently 1.4MM followers) or select True Believers (see Appendix B)

# Campaign Summary 

The Campaign will be run as follows:

- **Ad Spend**: $144K [80.9%]
    
- **Strategy**: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
    
- **Time Period**: Min 6 Weeks, Max 12 Weeks  (late Dec 2023 until March 2024)

- **Campaign Target**:    English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)

- **Campaign Management Systems**: Twitter Ads (Direct) and [Addressable.io](https://www.addressable.io/)  - We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
    
_Note_: This proposal is similar to [#298 Holder-targeted Audience Growth w/ Addressable.io & The Kusamarian](https://polkadot.polkassembly.io/referenda/298) but drives activity Polkadot-ecosystem wide with increases of follower counts of @polkadot and "True Believers" rather than @TheKusamarian (and other "assets").  We thank Jay Chrawnna for inspiration from #298, who recommended Addressable.io as a campaign management system in mid-November.

# Value to DOT Holders:

1.  Increase awareness of On-brand Polkadot Narratives via Twitter Channel
    
2.  Increase the number of followers of the main Twitter  Polkadot account (85%) and Polkadot True Believers (15%)
    
3.  Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity; (3) following OpenGov Ad Guidelines, To be developed

# Proposal Details: COMMUNITY INVOLVEMENT REQUESTED

Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)

[FULL PROPOSAL DETAILS](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1)

Your input is strongly desired!  Please comment in the document on the following ways:

1. If you have other narratives (_including ad copy_), please share in [Appendix A - Narratives and Native Ads](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.5u9orpmu5w7c)

2. If you are a Polkadot True Believer and want to increase your own follower base, please consider adding yourself to [Appendix B - True Believers](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1)

3. If you have ideas on your favorite Twitter influencers who have HIGH QUALITY audiences (should have 20K+ Twitter followers), please add them to [Appendix C - Influencers with Valuable Audiences](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.vh4wg3ml3ewc) 


# Proposal Summary

We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:

1.  Increase awareness of On-brand Polkadot narratives :
    
-  DOT 2.0 BUSINESS IS ABOUT CORETIME: cf [Lastik](https://twitter.com/PolkadotInsider/status/1727495973138759785)
    
-    DOT 2.0 IS BREAKTHROUGH TECH: cf [PolkaVM](https://twitter.com/bkchr/status/1712419542977118289), [CoreJam](https://twitter.com/rphmeier/status/1707098462347514328)
    
-   DOT ECO HAS GREAT REWARDS cf [Polkadot Staking APRs](https://twitter.com/PolkadotInsider/status/1719013455561375935)
    
-   DOT IS FOR THE ENTERPRISE: cf [Mythical](https://twitter.com/Polkadot/status/1701148275233915165), [Frequency](https://twitter.com/Polkadot/status/1724842104994607252), [EnergyWebX](https://twitter.com/energywebx) … and by [Parachains](https://twitter.com/shawntabrizi/status/1666287029963878400)
    
-  DOT IS A STARFISH NOT A SPIDER: cf [Fillipo](https://twitter.com/filippoweb3/status/1727698546097365159) + [Decentralized Futures](https://twitter.com/Web3foundation/status/1725121561055670755)
    
-   DOT SUPPORTS USERS + PARACHAIN GROWTH: cf [KodaDot](https://twitter.com/Polkadot/status/1727650420678422532), [Apillon](https://twitter.com/Apillon/status/1724075559393575063)
    
2.   Increase follower counts of [@polkadot](https://twitter.com/polkadot) (presently 1.4MM followers) or select True Believers (see Appendix B)

# Campaign Summary 

The Campaign will be run as follows:

- **Ad Spend**: $144K [80.9%]
    
- **Strategy**: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
    
- **Time Period**: Min 6 Weeks, Max 12 Weeks  (late Dec 2023 until March 2024)

- **Campaign Target**:    English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)

- **Campaign Management Systems**: Twitter Ads (Direct) and [Addressable.io](https://www.addressable.io/)  - We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto influencers compared to running campaigns directly with Twitter Ads.
    
_Note_: This proposal is similar to [#298 Holder-targeted Audience Growth w/ Addressable.io & The Kusamarian](https://polkadot.polkassembly.io/referenda/298) but drives activity Polkadot-ecosystem wide with non-Kusamarian assets and increases follower counts of @polkadot (with 1.4MM followers) instead of @TheKusamarian (with 18K followers).  We thank Jay Chrawnna for inspiration from #298, who recommended Addressable.io as a campaign management system in mid-November.

# Value to DOT Holders:

1.  Increase awareness of On-brand Polkadot Narratives via Twitter Channel
    
2.  Increase the number of followers of the main Twitter  Polkadot account (85%) and Polkadot True Believers (15%)
    
3.  Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity; (3) following OpenGov Ad Guidelines, To be developed

# Proposal Details: COMMUNITY INVOLVEMENT REQUESTED

Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)

[FULL PROPOSAL DETAILS](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1)

Your input is strongly desired!  Please comment in the document on the following ways:

1. If you have other narratives (_including ad copy_), please share in [Appendix A - Narratives and Native Ads](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.5u9orpmu5w7c)

2. If you are a Polkadot True Believer and want to increase your own follower base, please consider adding yourself to [Appendix B - True Believers](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1)

3. If you have ideas on your favorite Twitter influencers who have HIGH QUALITY audiences (should have 20K+ Twitter followers), please add them to [Appendix C - Influencers with Valuable Audiences](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.vh4wg3ml3ewc) 



# Proposal Summary

We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:

1.  Increase awareness of On-brand Polkadot narratives :
    
-  DOT 2.0 BUSINESS IS ABOUT CORETIME: cf [Lastik](https://twitter.com/PolkadotInsider/status/1727495973138759785)
    
-    DOT 2.0 IS BREAKTHROUGH TECH: cf [PolkaVM](https://twitter.com/bkchr/status/1712419542977118289), [CoreJam](https://twitter.com/rphmeier/status/1707098462347514328)
    
-   DOT ECO HAS GREAT REWARDS cf [Polkadot Staking APRs](https://twitter.com/PolkadotInsider/status/1719013455561375935)
    
-   DOT IS FOR THE ENTERPRISE: cf [Mythical](https://twitter.com/Polkadot/status/1701148275233915165), [Frequency](https://twitter.com/Polkadot/status/1724842104994607252), [EnergyWebX](https://twitter.com/energywebx) … and by [Parachains](https://twitter.com/shawntabrizi/status/1666287029963878400)
    
-  DOT IS A STARFISH NOT A SPIDER: cf [Fillipo](https://twitter.com/filippoweb3/status/1727698546097365159) + [Decentralized Futures](https://twitter.com/Web3foundation/status/1725121561055670755)
    
-   DOT SUPPORTS USERS + PARACHAIN GROWTH: cf [KodaDot](https://twitter.com/Polkadot/status/1727650420678422532), [Apillon](https://twitter.com/Apillon/status/1724075559393575063)
    
2.   Increase follower counts of [@polkadot](https://twitter.com/polkadot) (presently 1.4MM followers) or select True Believers (see Appendix B)

# Campaign Summary 

The Campaign will be run as follows:

- **Ad Spend**: $144K [80.9%]
    
- **Strategy**: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
    
- **Time Period**: Min 6 Weeks, Max 12 Weeks  (Winter 2024)

- **Campaign Target**:    English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)

- **Campaign Management Systems**: Twitter Ads (Direct) and [Addressable.io](https://www.addressable.io/)  - We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto influencers compared to running campaigns directly with Twitter Ads.
    
_Note_: This proposal is similar to [#298 Holder-targeted Audience Growth w/ Addressable.io & The Kusamarian](https://polkadot.polkassembly.io/referenda/298) but drives activity Polkadot-ecosystem wide with non-Kusamarian assets and increases follower counts of @polkadot (with 1.4MM followers) instead of @TheKusamarian (with 18K followers).  We thank Jay Chrawnna for inspiration from #298, who recommended Addressable.io as a campaign management system in mid-November.

# Value to DOT Holders:

1.  Increase awareness of On-brand Polkadot Narratives via Twitter Channel
    
2.  Increase the number of followers of the main Twitter  Polkadot account (85%) and Polkadot True Believers (15%)
    
3.  Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity; (3) following OpenGov Ad Guidelines, To be developed

# Proposal Details: COMMUNITY INVOLVEMENT REQUESTED

Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)

[FULL PROPOSAL DETAILS](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1)

Your input is strongly desired!  Please comment in the document on the following ways:

1. If you have other narratives (_including ad copy_), please share in [Appendix A - Narratives and Native Ads](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.5u9orpmu5w7c)

2. If you are a Polkadot True Believer and want to increase your own follower base, please consider adding yourself to [Appendix B - True Believers](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1)

3. If you have ideas on your favorite Twitter influencers who have HIGH QUALITY audiences (should have 20K+ Twitter followers), please add them to [Appendix C - Influencers with Valuable Audiences](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.vh4wg3ml3ewc) 



# Proposal Summary

We propose to run $144K in Twitter ads in Winter 2024 to:

1.  Increase awareness of On-brand Polkadot narratives :
    
-  DOT 2.0 BUSINESS IS ABOUT CORETIME: cf [Lastik](https://twitter.com/PolkadotInsider/status/1727495973138759785)
    
-    DOT 2.0 IS BREAKTHROUGH TECH: cf [PolkaVM](https://twitter.com/bkchr/status/1712419542977118289), [CoreJam](https://twitter.com/rphmeier/status/1707098462347514328)
    
-   DOT ECO HAS GREAT REWARDS cf [Polkadot Staking APRs](https://twitter.com/PolkadotInsider/status/1719013455561375935)
    
-   DOT IS FOR THE ENTERPRISE: cf [Mythical](https://twitter.com/Polkadot/status/1701148275233915165), [Frequency](https://twitter.com/Polkadot/status/1724842104994607252), [EnergyWebX](https://twitter.com/energywebx) … and by [Parachains](https://twitter.com/shawntabrizi/status/1666287029963878400)
    
-  DOT IS A STARFISH NOT A SPIDER: cf [Fillipo](https://twitter.com/filippoweb3/status/1727698546097365159) + [Decentralized Futures](https://twitter.com/Web3foundation/status/1725121561055670755)
    
-   DOT SUPPORTS USERS + PARACHAIN GROWTH: cf [KodaDot](https://twitter.com/Polkadot/status/1727650420678422532)  [Apillon](https://twitter.com/Apillon/status/1724075559393575063)
    

2.   Increase follower counts of [@polkadot](https://twitter.com/polkadot) (presently 1.4MM followers) or select True Believers (see Appendix B)

# Campaign Summary 

The Campaign will be run as follows:

- **Ad Spend**: $144K [80.9%]
    
- **Strategy**: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
    
- **Time Period**: Min 6 Weeks, Max 12 Weeks  (Winter 2024)

- **Campaign Target**:    English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)

- **Campaign Management Systems**: Twitter Ads (Direct) and [Addressable.io](https://www.addressable.io/)  - We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto influencers compared to running campaigns directly with Twitter Ads.
    
_Note_: This proposal is similar to [#298 Holder-targeted Audience Growth w/ Addressable.io & The Kusamarian](https://polkadot.polkassembly.io/referenda/298) but drives activity Polkadot-ecosystem wide with non-Kusamarian assets and increases follower counts of @polkadot (with 1.4MM followers) instead of @TheKusamarian (with 18K followers).  We thank Jay Chrawnna for inspiration from #298, who recommended Addressable.io as a campaign management system in mid-November.

# Value to DOT Holders:

1.  Increase awareness of On-brand Polkadot Narratives via Twitter Channel
    
2.  Increase the number of followers of the main Twitter  Polkadot account (85%) and Polkadot True Believers (15%)
    
3.  Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity; (3) following OpenGov Ad Guidelines, To be developed

# Proposal Details: COMMUNITY INVOLVEMENT REQUESTED

Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)

[FULL PROPOSAL DETAILS](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1)

Your input is strongly desired!  Please comment in the document on the following ways:

1. If you have other narratives (_including ad copy_), please share in [Appendix A - Narratives and Native Ads](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.5u9orpmu5w7c)

2. If you are a Polkadot True Believer and want to increase your own follower base, please consider adding yourself to [Appendix B - True Believers](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1)

3. If you have ideas on your favorite Twitter influencers who have HIGH QUALITY audiences (should have 20K+ Twitter followers), please add them to [Appendix C - Influencers with Valuable Audiences](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.vh4wg3ml3ewc) 




We propose to run $144K in Twitter ads in Winter 2024 to:

1.  Increase awareness of On-brand Polkadot narratives :
    
-  DOT 2.0 BUSINESS IS ABOUT CORETIME: cf [Lastik](https://twitter.com/PolkadotInsider/status/1727495973138759785)
    
-    DOT 2.0 IS BREAKTHROUGH TECH: cf [PolkaVM](https://twitter.com/bkchr/status/1712419542977118289), [CoreJam](https://twitter.com/rphmeier/status/1707098462347514328)
    
-   DOT ECO HAS GREAT REWARDS cf [Polkadot Staking APRs](https://twitter.com/PolkadotInsider/status/1719013455561375935)
    
-   DOT IS FOR THE ENTERPRISE: cf [Mythical](https://twitter.com/Polkadot/status/1701148275233915165), [Frequency](https://twitter.com/Polkadot/status/1724842104994607252), [EnergyWebX](https://twitter.com/energywebx) … and by [Parachains](https://twitter.com/shawntabrizi/status/1666287029963878400)
    
-  DOT IS A STARFISH NOT A SPIDER: cf [Fillipo](https://twitter.com/filippoweb3/status/1727698546097365159) + [Decentralized Futures](https://twitter.com/Web3foundation/status/1725121561055670755)
    
-   DOT SUPPORTS USERS + PARACHAIN GROWTH: cf [KodaDot](https://twitter.com/Polkadot/status/1727650420678422532)  [Apillon](https://twitter.com/Apillon/status/1724075559393575063)
    

2.   Increase follower counts of [@polkadot](https://twitter.com/polkadot) (presently 1.4MM followers) or select True Believers (see Appendix B)

The Campaign will be run as follows:

- **Ad Spend**: $144K [80.9%]
    
- **Strategy**: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
    
- **Time Period**: Min 6 Weeks, Max 12 Weeks  (Winter 2024)

- **Campaign Target**:    English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)

- **Campaign Management Systems**: Twitter Ads (Direct) and [Addressable.io](https://www.addressable.io/)  - We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto influencers compared to running campaigns directly with Twitter Ads.
    
Note: This proposal is similar to [#298 Holder-targeted Audience Growth w/ Addressable.io & The Kusamarian](https://polkadot.polkassembly.io/referenda/298) but drives activity Polkadot-ecosystem wide with non-Kusamarian assets and increases follower counts of @polkadot (with 1.4MM followers) instead of @TheKusamarian (with 18K followers).  We thank Jay Chrawnna for inspiration here, who recommended Addressable.io as a campaign management system in #298 mid-November.

# Value to DOT Holders:

1.  Increase awareness of On-brand Polkadot Narratives via Twitter Channel
    
2.  Increase the number of followers of the main Twitter  Polkadot account (85%) and Polkadot True Believers (15%)
    
3.  Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity; (3) following OpenGov Ad Guidelines, To be developed

# Proposal Details: COMMUNITY INVOLVEMENT REQUESTED

[FULL PROPOSAL DETAILS](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1)






We propose to run $144K in Twitter ads in Winter 2024 to:

1.  Increase awareness of On-brand Polkadot narratives :
    

-  DOT 2.0 BUSINESS IS ABOUT CORETIME: cf [Lastik](https://twitter.com/PolkadotInsider/status/1727495973138759785)
    
-    DOT 2.0 IS BREAKTHROUGH TECH: cf [PolkaVM](https://twitter.com/bkchr/status/1712419542977118289), [CoreJam](https://twitter.com/rphmeier/status/1707098462347514328)
    
-   DOT ECO HAS GREAT REWARDS cf [Polkadot Staking APRs](https://twitter.com/PolkadotInsider/status/1719013455561375935)
    
-   DOT IS FOR THE ENTERPRISE: cf [Mythical](https://twitter.com/Polkadot/status/1701148275233915165), [Frequency](https://twitter.com/Polkadot/status/1724842104994607252), [EnergyWebX](https://twitter.com/energywebx) … and by [Parachains](https://twitter.com/shawntabrizi/status/1666287029963878400)
    
-  DOT IS A STARFISH NOT A SPIDER: cf [Fillipo](https://twitter.com/filippoweb3/status/1727698546097365159) + [Decentralized Futures](https://twitter.com/Web3foundation/status/1725121561055670755)
    
-   DOT SUPPORTS USERS + PARACHAIN GROWTH: cf [KodaDot](https://twitter.com/Polkadot/status/1727650420678422532)  [Apillon](https://twitter.com/Apillon/status/1724075559393575063)
    

2.   Increase follower counts of [@polkadot](https://twitter.com/polkadot) (presently 1.4MM followers) or select True Believers (see Appendix B)
    

The Campaign will be run as follows:

-   Ad Spend: $144K [80.9%]
    
-   Strategy: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
    
-   Time Period: Min 6 Weeks (Week 1 = Dec 31), Max 12 Weeks (Q1 2024)  
    If the proposal appears to have significant support (40MM Aye Votes before Dec 15) Week 1 will be accelerated to Dec 17.
    
-   Campaign Target:
    

-   English-Speaking Countries: US, CA, GB, IE, AU, NZ
    
-   Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)
    

-   Campaign Management Systems: Twitter Ads Direct and [Addressable.io](https://www.addressable.io/)  - We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto influencers compared to running campaigns directly with Twitter Ads.
    

Note: This proposal is similar to [#298 Holder-targeted Audience Growth w/ Addressable.io & The Kusamarian](https://polkadot.polkassembly.io/referenda/298) but drives activity Polkadot-ecosystem wide with non-Kusamarian assets and increases follower counts of @polkadot (with 1.4MM followers) instead of @TheKusamarian (with 18K followers).  We thank Jay Chrawnna for inspiration here, who recommended Addressable.io as a campaign management system in #298 mid-November.

# Value to DOT Holders:

1.  Increase awareness of On-brand Polkadot Narratives via Twitter Channel
    
2.  Increase the number of followers of the main Twitter account and True Believers
    
3.   Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity; (3) following OpenGov Ad Guidelines, To be developed

Propose and approve a spend of treasury funds.

- `origin`: Must be `SpendOrigin` with the `Success` value being at least `amount`.
- `amount`: The amount to be transferred from the treasury to the `beneficiary`.
- `beneficiary`: The destination account for the transfer.

NOTE: For record-keeping purposes, the proposer is deemed to be equivalent to the
beneficiary.

- **Problem Statement:** Running $144K in Twitter ads from Dec 2023 to Mar 2024 to increase awareness of On-brand Polkadot narratives.
- **Significance:** Enhancing engagement on Polkadot Twitter Account and reaching out to Polkadot True Believers.
- **Proposed Solution:** Utilizing Twitter Ads and Addressable.io for targeted campaigns in English-speaking countries and among selected influencers.
- **Expected Outcomes:** Increased awareness of Polkadot narratives, higher engagement on Twitter, and showcasing decentralized marketing funded by OpenGov.

#324 Increase Awareness of Polkadot On-Brand Narratives via Twitter Ads

No Active Proposals