The HGA Marketing Proposal
Beneficiary:Project Category / Type: Content Creation
Proposer: The Hill Growth Agency | Tyler Hill
Proposer Company Twitter: https://www.twitter.com/HillGrowth
Proposer Twitter: https://www.twitter.com/TylerHillYT
Address: 5EACCqTfmbFgWs1XGtVkv2VDg9xzSpcDQoeyunvHiHLx41j2
Contact: @TheHGAOfficial (TG)
Onchain publish date: 22/11/2023
Governance referenda origin call: Medium Spender
Total DOT amount: 32841
Previous treasury proposals: N/A
Verified By The W3F Registar On X: @HillGrowth
After reviewing community feedback we have made changes to this proposal, removed the commission and added hourly rates for No Spec. If this proposal passes, the surplus of this dot will be returned to the treasury. You can find more information about the cost breakdown Here
Overview:
- 8 high-profile creators
- 3-month campaign
- Consulting and advice by deep-routed ecosystem members
The Ask:
Pricing
Monthly Cost Before Package Discount: $61,750 Per Month
Discount Applied: $16,750 Per Month
Total Monthly Influencer Cost: $42,000
Total Monthly Agency Cost: $3,000
No Spec: $6,117.33
Total Monthly Cost: $51,117.33
Hype YouTubers:
https://youtube.com/@AustinHilton - 235,000 Subscribers
https://youtube.com/@YourPOP - 125,000 Subscribers
https://youtube.com/@CryptoZach - 115,000 Subscribers
Crypto News YouTubers:
https://youtube.com/@MyFinancialFriend - 241,000 Subscribers
https://youtube.com/@Perry8k - 202,000 Subscribers
https://youtube.com/@ConorKenny - 170,000 Subscribers
Technical Analysis & Fundamental Based YouTubers:
https://youtube.com/@TylerHillInvesting - 78,000 Subscribers
https://www.youtube.com/@Brandon10x - 110,000 Subscribers
About The HGA:
The HGA stands as the leading influencer relations agency in web3, boasting a roster that includes influencers such as My Financial Friend, Austin Hilton, Conor Kenny, and over 25 other influential figures. We have been within the world of content creation across YouTube and other social platforms such as X for over 8 years now specifically in the world of crypto. Throughout the years, we have come to the realization that the absolute best partnerships and collaborations are the ones that involve two parties that have genuine interest in each other. As the bull market approaches, our influencers are aiming to begin forming partnerships with ecosystems that they actually invest in and support. This will help them not only grow the ecosystems and companies that they work with but also help drive consistent sustainable income to their channels. That is where Polkadot comes into play, many of our influencers made their first investments into Polkadot in 2021 and have held since then. This type of unwavering support places them in positions of experience and knowledge of the ecosystem, that they can then convey to their crowds OUTSIDE of the Polkadot ecosystem. We believe that we can help add momentum to the growth that $Dot and the polkadot ecosystem are seeing and we look forward to becoming officially partnered with the entire ecosystem.
Our Company: Https://www.HillGrowth.Agency
Our Founders: Tyler Hill, Conor Kenny, Moe Nasr
Description:
While forming this proposal, we placed our primary focus on diversifying our approach to capture the attention of as many forms of investors as possible. We are not believers in only releasing one individual video or integration as in all honesty, the ROI is minimal. With this in mind, we have precisely crafted deliverables that will target several different crowds to attract as many people to the ecosystem as possible. Find The Deliverables For Each Influencer Below:
- Full Videos -1 Per Month Minimum per influencer (Minimum 24 in total)
- Educational Content & Interviews - As Many As Possible
- Technical Analysis Updates - As Many As Possible
- News Updates & Mentions - 3 Per Month Minimum Per Influencer (Minimum 72 in total)
- YouTube Shorts - 1 Per Month Minimum Per Influencer ( Minimum 24 in total)
- High Volume Referral To Polkadot In Monthly Content - As Many As Possible
- Adding $DOT and other interesting ecosystem tokens to Portfolio Update Videos And DCA Strategy Videos - As Many As Possible
- Displaying $DOT When Using CMC During Videos - As Many As Possible
- Displaying $DOT and ecosystem Tokens In Thumbnails Of Relevance - As Many As Possible
- Supporting Influencers Within The Ecosystem - As Often As Possible
- Twitter Support(tweets & retweets) - 8 Per Influencer Per Month (Minimum 192 in total)
- Private And Paid Group Discussion: As Often As Possible
Considering our ecosystem consists of over 2,000,000 subscribers and over 500,000 Twitter followers, we believe that we have the capability of injecting substantial amounts of volume into the Polkadot ecosystem, unlike any other agency.
We have created an entire plan for how we will approach this which you can find Here.
Thank You So Much For Your Consideration!
-The HGA
About NoSpec Agency:
At NoSpec Agency, we're deeply rooted in the Polkadot ecosystem, actively collaborating with prominent entities such as Logion, Hashed Network, and Evrloot, which enriches the breadth and depth of our activities and support system. Crane and DonDiegoSanchez, our co-founders, have been instrumental in forging these strong connections, emphasizing our commitment to the community and its growth.
NoSpec Agency is where expert guidance meets influencer creativity in the Polkadot ecosystem. As voters considering proposals, you can be assured that when you see an influencer partnered with us, they have a team of dedicated, knowledgeable advocates deeply rooted in the ecosystem supporting them at every turn.
Our role is to work closely with influencers from the initial idea to the final delivery of their content. We help them refine their proposals for the Polkadot ecosystem, ensuring that the topics are not only engaging and relevant to the community and outside but also enriched with well-researched information. When influencers craft their narratives, we're right there with them, overseeing the process to ensure every detail is factual and every script is comprehensive.
By voting for projects supported by NoSpec, you're endorsing a process that values diligence, accuracy, and a commitment to quality. We stand with our influencers throughout their journey, guaranteeing that what reaches you has been curated with the utmost care and expertise.
Total cost:
32841 DOT at a EMA30 of $4.933
Comments (8)
Proposal Failed
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Aye (19)0.0 DOT
Support0.0 DOT
Nay (160)0.0 DOT
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Comments (8)
Can you get ANY money from BTC/ETH/BNB/XRP/SOL/ADA? If no, why should polkadot holders pay for it? We need building, not advertisement.
After a thorough review of the proposal for influencer marketing, Polkadot Philosophy has decided to vote 'Nay' on the current form of the proposal. While we acknowledge the potential benefits of influencer marketing in enhancing Polkadot's visibility in the web3 space, several critical concerns must be addressed for the initiative to align with our principles and long-term goals. Key Concerns Long-Term Engagement vs. Short-Term Hype: The proposal emphasizes long-term engagement, a critical aspect of sustainable growth. However, influencer-driven campaigns often generate short-lived hype. It's essential to devise strategies that ensure continued interest and engagement with Polkadot, moving beyond temporary excitement. Audience Overlap: The proposed influencers have significant audience overlaps, which could lead to redundancy and diminishing returns. A diversified approach targeting different audience segments would be more beneficial. Lack of Specific Success Metrics: The absence of clear, quantifiable KPIs in the proposal makes it challenging to measure the effectiveness and ROI of the campaign. Setting specific metrics is crucial for evaluating success and guiding future strategies. Quality Control: The proposal focuses heavily on content quantity without sufficient emphasis on quality control. The effectiveness of influencer content, in terms of engagement and conversion, is vital. We advocate for stringent quality control measures to ensure content aligns with Polkadot’s standards. Alignment with Polkadot’s Values and Messaging: Ensuring that influencers accurately represent Polkadot's technology and vision is paramount. Misrepresentation could lead to misinformation or dilution of brand values. Additionally, regulatory repercussions are risky if influencers engage in speculative or price-focused discussions, violating our 'no speculations and price talk' policy, especially with a full editorial freedom policy. Proposed Changes Monthly Payments for Influencers: Transitioning to a monthly payment model for influencers incentivizes ongoing, quality content creation. It also allows for regular assessment and adjustment of strategies based on performance. Implementation of Metrics and KPIs: We strongly advocate for including specific, measurable Key Performance Indicators (KPIs) to gauge the campaign's success. These metrics should encompass engagement rates, audience growth, and alignment with Polkadot's messaging and values. Applying these metrics ensures a data-driven approach to assessing the effectiveness of the influencer campaign, providing tangible evidence of ROI and guiding adjustments for continuous improvement. Conclusion While we see the potential value in leveraging influencer marketing, the current proposal's structure and focus areas do not fully align with the objectives and standards we would like to implement in our ecosystem. By addressing these concerns and implementing the suggested changes, we believe that a more effective and sustainable influencer marketing strategy can be developed that truly resonates with and supports the growth of the Polkadot ecosystem. We look forward to a revised proposal considering these aspects and are open to further discussions to refine and enhance this initiative. Sincerely, Polkadot Philosophy
Can you get ANY money from BTC/ETH/BNB/XRP/SOL/ADA? If no, why should polkadot holders pay for it? We need building, not advertisement.
After a thorough review of the proposal for influencer marketing, Polkadot Philosophy has decided to vote 'Nay' on the current form of the proposal. While we acknowledge the potential benefits of influencer marketing in enhancing Polkadot's visibility in the web3 space, several critical concerns must be addressed for the initiative to align with our principles and long-term goals. Key Concerns Long-Term Engagement vs. Short-Term Hype: The proposal emphasizes long-term engagement, a critical aspect of sustainable growth. However, influencer-driven campaigns often generate short-lived hype. It's essential to devise strategies that ensure continued interest and engagement with Polkadot, moving beyond temporary excitement. Audience Overlap: The proposed influencers have significant audience overlaps, which could lead to redundancy and diminishing returns. A diversified approach targeting different audience segments would be more beneficial. Lack of Specific Success Metrics: The absence of clear, quantifiable KPIs in the proposal makes it challenging to measure the effectiveness and ROI of the campaign. Setting specific metrics is crucial for evaluating success and guiding future strategies. Quality Control: The proposal focuses heavily on content quantity without sufficient emphasis on quality control. The effectiveness of influencer content, in terms of engagement and conversion, is vital. We advocate for stringent quality control measures to ensure content aligns with Polkadot’s standards. Alignment with Polkadot’s Values and Messaging: Ensuring that influencers accurately represent Polkadot's technology and vision is paramount. Misrepresentation could lead to misinformation or dilution of brand values. Additionally, regulatory repercussions are risky if influencers engage in speculative or price-focused discussions, violating our 'no speculations and price talk' policy, especially with a full editorial freedom policy. Proposed Changes Monthly Payments for Influencers: Transitioning to a monthly payment model for influencers incentivizes ongoing, quality content creation. It also allows for regular assessment and adjustment of strategies based on performance. Implementation of Metrics and KPIs: We strongly advocate for including specific, measurable Key Performance Indicators (KPIs) to gauge the campaign's success. These metrics should encompass engagement rates, audience growth, and alignment with Polkadot's messaging and values. Applying these metrics ensures a data-driven approach to assessing the effectiveness of the influencer campaign, providing tangible evidence of ROI and guiding adjustments for continuous improvement. Conclusion While we see the potential value in leveraging influencer marketing, the current proposal's structure and focus areas do not fully align with the objectives and standards we would like to implement in our ecosystem. By addressing these concerns and implementing the suggested changes, we believe that a more effective and sustainable influencer marketing strategy can be developed that truly resonates with and supports the growth of the Polkadot ecosystem. We look forward to a revised proposal considering these aspects and are open to further discussions to refine and enhance this initiative. Sincerely, Polkadot Philosophy