Proposer: MarketAcross (<a href="https://marketacross.com/)">https://marketacross.com/)</a>
Contact: @Marketacross on Telegram (Elad Mor, CEO &amp; Co-founder)
Requested DOT: 21,400 DOT (~100K Euro equiv. based on DOT/USD rate of $5.00 EMA7)
<h3>&nbsp;</h3>
<h3 id="aboutmarketacross">About MarketAcross:</h3>
We actually spearheaded Polkadot's PR &amp; content marketing in the good ol' days, working closely with Parity and the Web3 Foundation. After onboarded them back in early 2020, we helped them pre-launch and then push the Polkadot / Kusama narratives for 2.5 years or so. Another example to showcase our deep involvement with Polkadot, we&rsquo;re also running 3 nodes as part of the 1KV program (2 on Kusama and one on Polkadot).
We've also worked with almost all of the significant parachains in the Polkadot ecosystem like Astar (still ongoing + last 2 years) Moonbeam, Acala, Centrifuge, Kilt, Manta, Parallel finance, Polkadex, and many others.
Aside to specifically working with Polkadot and the Polkadot ecosystem, we've been working with big brands in the space like Binance, Crypto.com, TRON, Polygon (worked on the Matic to Polygon rebrand), Tezos, eToro, Consensys, Bybit, Cardano, NEAR protocol, Fantom, dYdX and many more.
We're also a success-based agency with guaranteed deliverables, unlike traditional PR agencies, we only charge for what we are able to deliver (no retainer fees). So our clients are able to control the amount/volume and the velocity of our work at all times.
&nbsp;
Case studies: <a href="https://marketacross.com/clients/">https://marketacross.com/clients/</a>
Examples: <a href="https://drive.google.com/file/d/1lLVqsa1wa3vvqjsBALvYoDMgqTMfaT7z/view?usp=drivesdk">https://drive.google.com/file/d/1lLVqsa1wa3vvqjsBALvYoDMgqTMfaT7z/view?usp=drivesdk</a>
Deck/presentation: <a href="https://drive.google.com/file/d/1vIzhQOik5FXaBskU_C_zN-u9GvhWin2I/view?usp=drivesdk">https://drive.google.com/file/d/1vIzhQOik5FXaBskU_C_zN-u9GvhWin2I/view?usp=drivesdk</a>
One-pager: <a href="https://drive.google.com/file/d/1kuzMyczGkZLJvMxvgGzdf6PdDo5cFMJ-/view?usp=drivesdk">https://drive.google.com/file/d/1kuzMyczGkZLJvMxvgGzdf6PdDo5cFMJ-/view?usp=drivesdk</a>
&nbsp;
Chainwire - The #1 Blockchain press release distribution service
MarketAcross has also founded a designated blockchain/web3 press release distribution service called <a href="http://Chainwire.org">Chainwire</a>. As a part of this proposal, we will also utilize Chainwire&rsquo;s robust network for press release distribution and create more &ldquo;buzz&rdquo; around specific announcements, products, partnerships etc.
Description
Chainwire is a crypto-focused PR distribution platform with 100+ media outlets integrated. We work closely with agencies in the crypto space to offer great distribution to top media outlets.
Examples
<a href="https://chainwire.org/cosmos-case-study">https://chainwire.org/cosmos-case-study</a> <a href="https://chainwire.org/venom-case-study">https://chainwire.org/venom-case-study</a>
Prices and Information
<a href="https://chainwire.org/pricing/">https://chainwire.org/pricing/</a> (our packages will be a part of the overall budget proposal of MarketAcross)
<a href="https://chainwire.org/deck">https://chainwire.org/deck</a> (general information &amp; sitelist)
<h3>&nbsp;</h3>
<h3 id="ourproposal">Our proposal:</h3>
<ul>
<li>
Deliver a total of At least 75 unique articles (not including syndications, press release distributions wires etc.) over the course of 3-4 months or less.
</li>
<li>
Deliver at least 20 different amplifications on Reddit/Quora/youtube/Twitter/AMAs on Telegram.
</li>
</ul>
This will include:
1. Public Relations
<ul>
<li>
Manage PR announcements around specific products, partnerships, breaking news events, new hires and general news for Polkadot and the ecosystem.
</li>
<li>
Help grow Parity/W3F C-levels or Polkadot core contributors&rsquo; thought leadership with quotes, op-eds, etc.
</li>
<li>
Help land podcasts, AMAs and video interviews around specific product launches.
</li>
<li>
Help secure event speaking slots and help with events press for Polkadot, Polkadot ecosystem projects and core contributors on-site during events.
</li>
<li>
Positioning and messaging strategy - Taking a deep dive into the current Polkadot ecosystem and assembling a detailed brief on what angles we believe should be pushed to which type of media. Including a messaging brief and including on-going adjustments + strategy.
</li>
<li>
Media outreach - Identifying relevant publications for each news announcement and actively pitching reporters in an attempt to secure maximum and optimal coverage.
</li>
<li>
Expert commentary - Positioning Polkadot core contributors or Parity/Web3 C-level executives as experts by commenting on viral stories or topics aligned with our overall strategy.
</li>
<li>
Press releases - Strategizing, drafting, and distributing news announcements you have with a guarantee for a minimum amount of hits.
</li>
<li>
PR in Global Markets (Can also include Chanwire but not limited to): All markets below are ones we have been working on, distributing press releases and content marketing campaigns: Spain, Germany, Italy, France, Argentina, Mexico, Brazil, Russia + Ukraine, Egypt + Saudi Arabia and the Middle east as well as Korea, Japan, Vietnam, China for specific press release distributions.
</li>
</ul>
2. Content Marketing
<ul>
<li>Publish deep dives and reviews about core products/projects &amp; Solutions</li>
<li>Publish deep-dive comparison posts with top competitors (Polkadot vs. Cosmos or Ethereum for example).</li>
<li>Land "top XX" lists and "how to" mentions/posts according to the SEO plan. (Top 5 Protocols to look at in the coming bull market).</li>
<li>Pitch Op-eds for greater narratives that we see the Polkadot brand taking a bigger footprint in.</li>
</ul>
3. Growth hacking and social amplifications
<ul>
<li>
Reddit and Social amplification - Amplifying the media hits on Reddit to create virality. Getting more eyeballs and amplifying our top articles through our vast reddit network - we guarantee to upvote to at least top 5 on any top subreddit we would choose to go for. We have the power and resources to make stories go viral on Reddit, whether they are PR hits or blog posts. Our network of influencers, high-karma accounts, and content will make sure our posts get great traction in subreddits such as /r/cryptocurrency, /r/ethtrader, /r/bitcoin.
</li>
<li>
In specific storylines and angles &ndash; we would use our Youtube connections to push specific narratives (Not KOL or influencer marketing) pitching editorial stories when we see that there&rsquo;s an opportunity to do so. We&rsquo;re in contact with 100+ KOLs in EU, LATAM, MENA areas, and work on a blend of micro-influencers as well as very large channels - this is not a full scale influencer marketing offering, but we do reserve the option to pitch the PR coverage we&rsquo;d create to influencers in order to amplify our coverage&rsquo;s reach. (We can suggest a dedicated Youtube influencer campaign as phase 2 as well).
</li>
<li>
AMAs and podcasts - We will work to connect with leading channels in Finance/Crypto and generate coverage to the Polkadot ecosystem through highlighting the Parity executive team or Polkadot core contributors. This will be achieved by setting up AMAs on telegram or pitching podcasts / youtube channels.
</li>
</ul>
4. Advisory, Campaign management and reporting
<ul>
<li>Advisory - Provide our experienced inputs on on-going matters, whether PR or marketing relevant as well as access to biz-dev opportunities through our network.</li>
<li>Designated account managers &ndash; Who will be there for anything and everything.</li>
<li>Moderation and reports - Biweekly reporting and/or calls on-demand, monthly reports of coverage we secured.</li>
</ul>
&nbsp;
As I&rsquo;ve mentioned, we feel like we&rsquo;ve been one of the drivers to Polkadot&rsquo;s tremendous success back in 2020 and 2021, there have been a lot of changes to the foundation behind Polkadot and we feel like it&rsquo;s time to get back to the good ol&rsquo; roots and help deliver on Polkadot&rsquo;s promise ;) Happy to answer any questions or provide any further information.
Sincerely,
Elad Mor
Co-Founder &amp; CEO @ MarketAcross

Propose and approve a spend of treasury funds.

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- `amount`: The amount to be transferred from the treasury to the `beneficiary`.
- `beneficiary`: The destination account for the transfer.

NOTE: For record-keeping purposes, the proposer is deemed to be equivalent to the
beneficiary.

- Problem Statement: The Polkadot ecosystem requires a comprehensive PR and content marketing strategy to enhance its visibility and reach. The intended audience is the Polkadot community and potential investors.
- Significance: Effective PR and content marketing can significantly boost Polkadot's brand recognition, attract more investors, and foster growth in the ecosystem.
- Proposed Solution: MarketAcross proposes to deliver at least 75 unique articles and 20 different amplifications on various platforms over 3-4 months. The strategy includes managing PR announcements, growing thought leadership, securing event speaking slots, and strategizing press releases. They also plan to publish deep dives and reviews about core products/projects, comparison posts with competitors, and "top XX" lists. Additionally, they propose growth hacking and social amplifications on platforms like Reddit and YouTube.
- Expected Outcomes: The proposal aims to increase Polkadot's visibility, attract more investors, and foster growth in the ecosystem. The cost of the proposal is 21,400 DOT (~100K Euro).

#247 PR, Content marketing, Social amplifications proposal

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