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Treasury Funding Proposal: SimplyChain – Blockchain Supply-Chain Solution
Hello from the SFY Labs Team
SimplyChain is a decentralized blockchain platform designed by SFY Labs to simplify the use of blockchain technology for Italian businesses. It leverages account abstraction and a token-free registration system, allowing companies to interact with blockchain infrastructure without technical barriers.
Built on the NeuroWeb blockchain, secured by Polkadot, SimplyChain provides high security, interoperability, and a scalable decentralized knowledge infrastructure. The platform is tailored for the Made in Italy sector and enables businesses to:
- Easily register products in batches on the blockchain
- Generate printable QR codes to apply directly to product labels
- Manage all product certification steps without technical complexity
Project Background & Motivation
SimplyChain was developed following extensive market research conducted with Italian companies. This research revealed strong interest in blockchain-based certification solutions, alongside significant barriers to adoption due to complexity and technical requirements.
Many Italian SMEs produce goods of exceptional quality with certified supply chains that represent real added value. However, blockchain adoption remains extremely limited. Most companies still rely on traditional paper or basic digital records.
The primary reason is clear: until now, blockchain solutions have required direct technical expertise, which is rarely available in traditional production environments.
As a result:
- SMEs almost never adopt solutions like VeChain, with very few exceptions
- Large enterprises often rely on IBM blockchain services, which are prohibitively expensive for smaller companies
A concrete example is Olio Ponti, which uses IBM-based blockchain certification — an interesting but economically viable solution only for large corporations with substantial revenues.
Our Approach
SimplyChain takes a fundamentally different approach.
Our goal is to offer a democratic, low-cost, and extremely easy-to-use platform, designed specifically for companies with low transaction volumes — businesses that currently do not even consider blockchain due to cost and complexity.
We have already initiated MVP agreements with local wine producers, each producing approximately 20,000 bottles per year. While these are small batches, blockchain certification represents a significant competitive advantage for these companies — far more impactful than in large-scale enterprise use cases.
User Experience & Consumer Value
Existing blockchain certification solutions often provide only a QR code linking to raw on-chain data or a blockchain explorer — information that is effectively unusable for end consumers.
SimplyChain instead offers a consumer-friendly and brand-enhancing experience:
- QR codes linking to a formatted HTML page displaying all certified blockchain data
- Automatic generation of a PDF summary of all certification steps
- Ability for companies to download and self-host generated HTML pages on their own websites
This approach transforms technical blockchain data into an accessible narrative that strengthens brand identity while remaining cost-effective and sustainable.
Platform Design Philosophy
SFY Labs brings more than 15 years of experience in digital development, including strong expertise in 3D graphics, virtual environments, and Web2 applications.
This background led us to an important conclusion:
The real challenge of blockchain adoption is not technology — it is process management, training, and usability.
Many Italian SMEs lack even a fully structured paper-based supply-chain documentation system. Expecting them to manage complex blockchain tools is unrealistic.
For this reason, SimplyChain is designed with an extremely intuitive interface, functioning almost like a small corporate social network. Certification and data management can be handled by existing staff (e.g. quality control or communication teams) without the need for specialized blockchain roles or new hires.
Regulatory Considerations
Regulatory compliance is a critical factor. Each country has its own legal framework, and Italian regulations are particularly strict.
For this reason, we will start with the Italian market, where we already operate and understand the regulatory landscape, before scaling internationally.
Current Platform Status
- Document certification is already live
- Users can upload any file, generate a SHA-256 hash, and register it on-chain
Business Model
SimplyChain will operate on a credit-based model using traditional payment methods:
- Companies purchase credits based on their needs
- Credits are used for product and batch registrations
- No subscriptions
- No long-term commitments
Additional features will include:
- Customizable enterprise workflows
- Bulk transaction support
- Integration of AI Agents to automate and streamline certification processes
Team & Execution
SFY – StickyFactory is a company founded over 15 years ago in the Web2 space.
Originally established as a sticker printing business, the company evolved into a full digital studio offering:
- Graphic design
- Post-production effects
- 3D graphics
- Websites, configurators, and VR environments
In 2019, SFY expanded into Web3 by onboarding blockchain developers and a Unity game development specialist.
Relevant Web3 Experience
SFY Labs has delivered multiple successful projects within the Polkadot ecosystem, including:
- Polkadot / Parity — Visual design and NFT collection for sub0 Lisbon
- Subsquid — 3D marketing campaign and NFT collection
- Moonbeam — Active grant for Age of Chronos, a Unity-based Web3 game using RMRK
- RMRK — Artist recognition and grant for a composable NFT digital museum
- Bifrost — 3D marketing campaign and NFT collection
We are a structured and proven team with a strong delivery track record.
Funding Request
Total Treasury Request: 30,000 DOT
Platform Development
- UI improvements and finalization of the SimplyChain dApp
- Integration and optimization on NeuroWeb (secured by Polkadot)
- Hosting infrastructure, software tools, and licenses
- Hardware and materials for development and testing
- Initial marketing activities and educational content for SMEs
- Project management and operational setup
SME Adoption & Onboarding
- SME onboarding support, training, and workshops
- Tools for onboarding and QR code printing
- Outreach and promotion to Italian SMEs and institutions
- Administrative support and operational improvements
Launch & Scaling
- Security reviews and final platform refinements
- Major marketing campaign for official launch
- Onboarding of the first 1,000 verified SMEs, enabling blockchain certification at zero cost
- Additional materials and operational support
- Expanded marketing and user engagement initiatives
Vision
At SFY Labs, we believe simplicity is the key to real mass adoption.
SimplyChain is built for the Italian market first — and designed to scale globally.
SFY Labs
Website: https://www.sticky
Comments (3)
Hi guys,
W3F announced clear guidelines.
Here you have 3 milestones, which is good, but only one single payment (instead of 3).
So you will probably be NAYed for not respecting this basic concept.
On an additional note, are you requesting the Treasury to fund 100% of this project ?
If the answer is Yes, that's another main concern.
Cheers.
@SuperDupont-Nexus
Hi, thank you, yes, we want to fund the entire project. The milestones are a roadmap to show what we'll do in the coming months to reach the goal. But funding will make the project fully operational and accessible to everyone.
We'd like the proposer's address to be verified at least.
We won't support the idea of funding such a project from scratch. Every project needs to have their own financial structure and cannot be built entirely on Treasury funds.