Treasury Proposal: Pudgy Penguins <> Mubert Protocol Events Tour, Powered by Polkadot

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Context of the proposal

The motivation behind this proposal stems from the recent milestone achieved by Mubert Protocol-Team in building and launching the first data rollup on the Polkadot ecosystem. With the technical foundations established and early grant support from the Web3 Foundation (large grant from the Web3 Foundation), we seek to amplify our go-to-market strategy by co-hosting a high-impact series of events through a signed collaboration with Pudgy Penguins (also including technological efforts).

The origin of this proposal is deeply rooted in extensive ecosystem engagement and strategic alignment between Mubert Protocol, Polkadot, and the Pudgy Penguins brand. After finalizing a Memorandum of Understanding (MOU) with Pudgy Penguins, and working on a detailed Scope of Work (SOW), the opportunity arose to activate the partnership during the Pudgy Penguins Asia Tour 2025 — a high-visibility, multi-country event series spanning Turkey, Japan, and Singapore (or Seoul).
This initiative was discussed across multiple communication channels including Telegram, meetings, and formal MOU negotiations, involving both the Mubert and Pudgy Penguins teams. Early collaboration efforts with SubWallet and Mythical Games (who are building the Pudgy Penguins Game) also played a pivotal role in aligning the vision to strategically showcase Mubert and Polkadot’s synergy during these events. (additionally, positioning Polkadot strategically)

Team Background and Motivation

Mubert Protocol / Mubert Inc.: A company building the first Data Rollup chain on Polkadot, focused on streaming and consumable data such as AI-generated music. The platform already boasts 28 million users. (in total 10+ team members)
Sarah-Maria Kollnitzer: A seasoned BD and growth executive with over 12 years of experience in AI and Web3, and a driving force behind strategic partnerships and execution.
Alex Mubert: Founder of Mubert, experienced in scaling B2C products, including Mubert’s user base and protocol roadmap.

The team is driven by the mission to bridge Web2 audiences (such as fans of Pudgy Penguins and AI-generated music) with Polkadot’s innovative infrastructure. Their motivation lies in creating real-world touchpoints, onboarding new users, and increasing ecosystem awareness via music, content, and on-chain engagement. There are no conflicts of interest or affiliations with Polkadot governance bodies that may influence this proposal unduly.

Ecosystem Alignment and Supporters

Web3 Foundation: Initial development funding of a large grant
Pudgy Penguins: Signed MOU with Mubert Protocol for Asia Tour activations, and integrations, as well as growth efforts.
SubWallet: MOU in progress to integrate Polkadot wallet access for event attendees.
Mythical Games: Collaboration in development to support the Pudgy Penguins game launch.
KOLs and Tier 1 VCs: Planned inclusion through VIP networking events and livestreams. (list to be shared by Pudgy Penguins Team)

Through co-branded livestreams, AI DJ sets, and NFT-to-music demos, this proposal is designed not as a one-off sponsorship, but as a strategic funnel to drive long-term engagement with Polkadot across consumer, developer, and partner audiences.

Problem statement

Polkadot lacks (to a certain extent) strong visibility in consumer-facing use cases and cultural events (especially in music, and related to creator economy - an audience and target market Gavin Wood is passionate about). Despite having powerful tech, it's still seen as infrastructure-heavy and not connected to real-world, relatable experiences, and leveraging external communities like Pudgy Penguins.

There’s a gap in reaching Gen-Z audiences, creators, and music fans—groups that are already active in Web3 but rarely interact with Polkadot. Competing chains like Solana, SUI, and Polygon are more present in these spaces through events, partnerships, and media.

This proposal solves that by using Mubert’s signed partnership with Pudgy Penguins and upcoming event activations to position Polkadot at the center of high-visibility, creator-driven experiences—bridging a critical adoption gap in Asia and beyond.

Proposal objective(s) or solution(s)

This proposal aims to co-host and execute three high-impact activations as part of the Pudgy Penguins Asia Tour 2025, with the core goal of onboarding new users to the Polkadot ecosystem through real-world engagement, AI-driven music innovation, and Web3 culture. By integrating Mubert Protocol — the first data rollup on Polkadot — into widely attended events and digital campaigns, we directly link Polkadot to mainstream consumer touchpoints.

The Solution

We’ve partnered with Pudgy Penguins, one of the most recognized brands in Web3 culture, to deliver co-branded event experiences powered by Polkadot. These include:

AI Music DJ Sets (opening shows at major events) powered by Mubert
On-chain music experiences linked to NFTs on the Mubert Protocol, powered by Polkadot
Branded livestreams, panels, and content
Community activations in Turkey, Japan, Singapore/Seoul
(Side Events, Community Events)
Lead generation through live demos, IRL booths, and VIP networking

All branding, technology, and content will clearly position Polkadot as the infrastructure behind Mubert Protocol — making Polkadot part of the story, the experience, and the technology.

How This Changes the Network

Today, Polkadot is still perceived as infrastructure-first and developer-focused. This proposal introduces Polkadot to a new, younger, and more mainstream audience — via culture, music, and content. It shifts the narrative from “just a protocol” to a real-world enabler of Web3 experiences.

It also activates Polkadot’s ecosystem partners like SubWallet, Talisman, and Mythical Games in real-life user-facing ways.

Who This Helps

Polkadot Ecosystem: Gains exposure to 100K–200K new users through livestreams and IRL activations. (estimation on lower end, as with last Livestream series, Pudgy Penguins generated 1m+impressions)
Developers and Builders: More inbound demand for integrations and partnerships.
Wallet Providers (e.g., SubWallet, Talisman): New users onboarded directly during activations, connected to Mubert Protocol on Polkadot
Community: A stronger narrative around what Polkadot can do, not just how it works.

What Makes This Different

We’ve seen Web3 events, NFT parties, and hackathons. But this proposal blends culture and infrastructure — integrating on-chain music, AI, NFTs, and physical events into one unified experience, powered by Polkadot.

Impact on the Polkadot Community

This proposal directly supports:

Ecosystem Growth: Generating real B2B and B2C leads, increasing partnerships, and onboarding users.
Narrative Shift: Polkadot is no longer just developer-focused — it’s now part of cultural moments and consumer innovation.
Onboarding Pipelines: Events are not isolated — they trigger content, email flows, in-app touchpoints, and long-term brand lift.
Cross-Ecosystem Bridges: Through Pudgy Penguins and creators, we bring exposure across chains, apps, and mainstream audiences.

By tying everything back to measurable results — not just vibe — this proposal aims to deliver lasting ecosystem value.

Example from Pudgy Penguins:
https://www.notion.so/pudgypenguins/24-Hour-Abstract-Stream-Case-Study-1ce17ff2bdb78020b25cf4c84e1e73d3

None of the above positioned a protocol like Polkadot at the center of the cultural moment. This one does.

NOTION PAGE - Pudgy Penguins Events Proposal

Twitter Pudgy Penguins Twitter Mubert Instagram Pudgy Penguins
Youtube Pudgy Penguins Mubert Instagram Mubert LinkedIn

Specific offer, Mubert + Events Plan <> Pudgy Penguins

Pudgy Penguins started to position AI Music (Mubert) on official website

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