Hey All.

Sharing a couple of recent AAG appearance related to this MB Refill.
May 29 - 00:16:40 - #236 - Marketing Bounty
May 22 - 02:01:30 = #234 - The App

Thanks For Your Consideration.
J.

❌ Structural issues in Polkadot’s communication

1. Inefficient use of resources

The budget cut was a major strategic mistake. I don’t understand how the funds currently being requested are being used, and the management appears clearly flawed. It is urgent to hire someone with real marketing expertise. At this point, I seriously question the qualifications of the current communication team. The Marketing Bounty Twitter account hasn’t posted anything since May 2nd — which is unacceptable for a marketing team.

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📉 Disconnect between content and the retail audience

Despite a strong foundation — 600,000 YouTube subscribers and a technically engaged community on Discord, Reddit, and Twitter/X — Polkadot’s ecosystem suffers from a major disconnect between its content and what the broader public actually needs (especially beginners and curious newcomers).

The current formats — long technical livestreams, dense threads, abstract infographics — lack clarity, storytelling, and viral hooks (emotion, humor, pedagogy). Result: low impact despite high potential reach.

YouTube

• 1–2 livestreams per week (governance, AMAs, interviews).
• No short content repurposing (1–3 min clips, digestible recaps).
• Each video struggles to reach 300–1,000 views with 600K subs (engagement <0.2%).
• Weak thumbnails, overly technical titles, no cross-platform teasers.
• Example: the Flash GIP / JAM update wasn’t even published on the main channel.
• The The Kus lives (live conversations) are never clipped, subtitled, or edited, limiting their reach and impact.

Twitter / X

• Mainly technical posts (governance, dev milestones).
• No emotional storytelling, no viral formats, no public-facing polls.
• Threads are too dense for non-technical readers.

Instagram & TikTok

• Instagram: some infographics, but no strong visual storytelling.
• TikTok: no strategy. No beginner series like “Polkadot for Dummies”.

💡 Reminder: today’s teens are tomorrow’s investors.

Twitch

• Underused, though it’s ideal for JAM demos or casual onboarding content.

Discord & Telegram

• Discord: very technical, unwelcoming for beginners.
• Telegram: just announcements. No exclusive content, Q&A formats, or digestible storytelling.

Reddit (r/Polkadot)

• Active, but no official or simplified content distribution.

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❌ Poor conversion: audience → users

YouTube

• 600K subs → 300–1,000 views per video.
• Why:
  • Too technical, no beginner content.
  • Bad titling, boring thumbnails.
  • Zero cross-promotion.
  • Fragmentation across channels.

✅ Unify all efforts into the main YouTube channel.

Website / Apps

• No easy tutorials to:
  • Create a wallet,
  • Stake DOT,
  • Use ecosystem dApps.
• Too many technical links, no clear CTAs.

Result: new users give up.

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🎯 Lack of “retail-first” content & storytelling

Education

• No simple, visual “Blockchain 101” series.
• No storytelling about real-world use cases (freelancers, NGOs, small businesses).
• No clear, short explanation of JAM / Flash GIP.
• Gavin’s keynotes are not clipped, summarized, or distributed clearly.

Storytelling & human connection

• No ambassadors or relatable figures.
• No popular creators involved in outreach.
• Communication feels dev-to-dev, excluding beginners and newcomers.
• The The Kus livestreams (raw and honest) have fewer than 20 live viewers, and zero repurposing into shorts or other formats.

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❌ Strategy disconnected from adoption goals

Events & partnerships

• Too much focus on esports or event agencies, with no clear KPIs (wallets created? retention? conversion?).
• High spend, low measurable impact.

Today, user base remains stagnant. Devs are building for other devs, not for adoption.

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⚠️ Urgent need: reconnect messaging to JAM’s real value

DOT is seen as dead or overdiluted. To fix this image:

• Reframe it around JAM’s unique value: Polkadot is the future of modular, universal execution.
• Shift to a commercial mindset:
  • DOT price = public trust indicator.
  • Each euro invested:
    • Secures the network through staking,
    • Reduces token supply,
    • Creates scarcity → bullish mechanics.

Educational metaphor: radio vs. television

• Most blockchains = radio: one program, one channel.
• Polkadot = television 2.0 — JAM is the TV revolution.
  • JAM = a universal system capable of running:
    • video games,
    • social apps,
    • marketplaces,
    • custom smart contracts.
• It’s the crypto-TV OS of the future: every parachain = its own TV channel with its own show.
• JAM is the engine behind the Netflix, Twitch, Xbox, and app stores of Web3.

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📺 Mass adoption & gaming: FIFA Rivals & Mythical

• Goal: bring Polkadot into the collective imagination of gamers.
• Proposal:
  • Allocate millions in marketing budget to FIFA Rivals x Mythical.
  • Feature the Polkadot logo inside FIFA Rivals (billboards, branding).
• Why? These players are the future mainstream users.

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✅ Actionable recommendations

1. Hire an experienced digital marketer (YouTube, TikTok, growth hacking).
2. Centralize all video content on the main YouTube channel.
3. Launch short, viral, and educational formats (1–3 min).
4. Partner with approachable influencers, even outside crypto.
5. Build human storytelling (ambassadors, user journeys).
6. Simplify the user journey: wallet, staking, JAM explained in 3 clicks.