Editorial Board in Spanish Cohort #2 Dec 2024 - May 2025
Beneficiary:Editorial Board in Spanish Cohort #2
Important: This request was initially submitted to the Marketing Bounty. However, following their deliberations, a consensus could not be reached, and they recommended that the funding decision be made by Polkadot's Open Governance. Below is an exact copy of their response:
“Dear JC,
Thank you for submitting your proposal for the Editorial Board in Spanish Cohort 2 Salary. After careful review and discussion, the Marketing Bounty couldn’t agree on a majority vote. Hence we are rejecting this proposal and encourage you to submit it through OpenGov, where the broader Polkadot community can evaluate and vote on the continuation of this important initiative they initially funded.”
Proposal Summary:
Following the successful implementation of the Editorial Board model for decentralized management of the Polkadot en Español X account and Marketing activities in LatAm, we now seek funding for the next six months (December - May) to support the salaries of our three key members. This continuation proposal references proposal #641 (where the Editorial Board was proposed) and #938 (Ref that funded the first six months, cohort 1) and details the achievements and structure of our Editorial Board, alongside the funding requirements necessary to maintain and expand our efforts.
Timeline:
- Referendum #641 Approved: Execution begins in May 2024, with the team taking over the official Polkadot Spanish account and initiating efforts to consolidate marketing initiatives in Latin America.
- Referendum #938 Approved: By the end of July 2024, the referendum to determine the salary for the first cohort of the Spanish Editorial Board is approved. This referendum covers the salaries for three members from June to November 2024.
- December 2024: A new cohort assumes responsibilities and continues supporting the execution of Referendum #641. This subsequent referendum has been launched to fund the salaries of three new members from December 2024 through May 2025.
Highlights ✨
Our decentralized approach has yielded significant improvements in social media performance and event impact compared to the previous year under centralized management. Social media metrics, such as engagement rates, impressions, and follower growth, have shown notable increases, demonstrating the effectiveness of localized strategies.
Additionally, the two high-impact events we attended provided valuable opportunities to boost brand awareness, resulting in measurable audience engagement, increased follower counts, and a heightened presence for Polkadot in the LATAM region. These metrics highlight the success of focusing on community-relevant content and strategic event participation.
- Total Impressions: 925,300 in six months vs. 679,000 in the previous year of centralized management (172.5% monthly average increase).
- New Followers: 2,445 in six months vs. 1,662 in the previous year of centralized management (194.2% monthly average increase).
- Engagement by X: 3.90% in six months vs. 2.00% in the previous year (290% monthly average increase).
- Likes: 10,864 in six months vs. 3,576 in the previous year (507.6% monthly average increase).
- Reposts: 3,146 in six months vs. 693 in the previous year (807.9% monthly average increase).
To see the summary of the ref 641 implementation check here: https://drive.google.com/file/d/1vg7O3qzU-aE-8JEfwZ2EClsNGtIKeX3v/view?usp=sharing
To read the full report with details check here: https://docs.google.com/document/d/1dgVoOR7y14FLPUQ122z4rWY9E3NQm6UD5cmVLdiNLiU/edit?usp=drive_link
If you have any questions, doubts, inquiries, please feel free to message @iamjulianac on Telegram.
Budget Request 💲
To ensure the continuity and success of the Editorial Board in Spanish, we request $46,000 for the salary compensation of the three members of the second cohort. These individuals, alongside the Marketing Lead and Coordinator, are the driving force behind the execution of all initiatives outlined in this report, including events, content creation, social media coverage, and community engagement.
New Signatories
- Evan Thomas (Editorial Board in English coordinator)
13b1ppco1mQLBLGX71zBabh7aUaEvqQVoSWhQmHGjWwGTjxM
- Yung Beef (Polkadot Agent for North America)
14x6ah3J21QonWASv6QKwqd8SWrS7ddqmMzyRCmGQWMaPzae
- Gabo (PBA alumni and former EB in Spanish member)
1vfmouKGWQEJSpUWRqYrYLZ865ps6M7TDSu5kgfSV6tPxLf
- Hope Clary (Polkadot Agent for North America)
16fUfF5mqL3cGGL3ai1CTL45UyNVTBHcbMkmuh5Va5M2yJ5p
- JC (Marketing Lead and Editorial Board in Spanish Coordinator)
12dSASN7Pt4JMXY9xDeAUqQYjHbdXmfVhrWMa9eKGpFn4H9k
Comments (7)
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Comments (7)
It has come to my attention that there is a misconception suggesting that the Spanish Editorial Board’s activities are solely limited to social media and that its only role is to translate and repurpose content. This notion is far from accurate.
While we do translate announcements from the teams, this represents just one facet of our daily operations. In fact, the majority of the content we share is created from scratch. For verification, please review the sheet containing team announcements here and compare it with the posts on our official account.
To provide further context, since June 2024 the Editorial Board has published approximately 60 to 80 posts per month, while we have received around 80 announcement requests from the teams in the same period.
Moreover, the Editorial Board’s responsibilities extend well beyond content for social media. Our team handles:
- All communications on X
- The weekly “La Hora Web 3” Space
- Content initiatives and contests that we launch
- Workshop participations in Latin America
- Event organization, sponsorship, and participation in Latin America
- Any marketing initiative that falls within the scope of our capabilities as a team of four
This extensive portfolio is managed by a dedicated team of three professionals under my leadership.
It is therefore inaccurate to claim that our sole function is translation when, since June of last year, we have consistently managed both original content creation and announcement requests.
Any marketing bounty members that would like to expand on the reasons why this proposal was rejected?
Other referenda were initially funded by OpenGov and are currently supported by the marketing bounty so a rationale as to why bounty requests are rejected should be useful to evaluate the referenda in question as well as the bounty operations overall.
It has come to my attention that there is a misconception suggesting that the Spanish Editorial Board’s activities are solely limited to social media and that its only role is to translate and repurpose content. This notion is far from accurate.
While we do translate announcements from the teams, this represents just one facet of our daily operations. In fact, the majority of the content we share is created from scratch. For verification, please review the sheet containing team announcements here and compare it with the posts on our official account.
To provide further context, since June 2024 the Editorial Board has published approximately 60 to 80 posts per month, while we have received around 80 announcement requests from the teams in the same period.
Moreover, the Editorial Board’s responsibilities extend well beyond content for social media. Our team handles:
This extensive portfolio is managed by a dedicated team of three professionals under my leadership.
It is therefore inaccurate to claim that our sole function is translation when, since June of last year, we have consistently managed both original content creation and announcement requests.
Any marketing bounty members that would like to expand on the reasons why this proposal was rejected?
Other referenda were initially funded by OpenGov and are currently supported by the marketing bounty so a rationale as to why bounty requests are rejected should be useful to evaluate the referenda in question as well as the bounty operations overall.