Fine-tuned and Dedicated Onboarding Strategy into Polkadot
Beneficiary:Fine-tuned and Dedicated Onboarding Strategy into Polkadot: Bringing an active community into Polkadot and Growing Them into Engaged, Knowledgeable and Frequent Users.
This proposal is submitted by G2 Esports in collaboration with Moon-Bearer (Polkadot Community-Management-Lead)
Update: Proposal duration is now for 15 months instead of 12.
25% extra without request of top up or taking away any deliverables from our acquisition funnel or general offer. We are looking for the best possible partnership on level and listen to the feedback. This is how we treat partners.
Duration: 1.3.2025–31.5.2026
Amount requested: 495,030.0 DOT
Why This Partnership Matters… and is something Totally New!
Logo slapping is web2 and not for Web3. Unlike traditional sponsorships which tend to focus heavily on building brand awareness, this partnership is designed to target the entire user funnel:
- Attraction: Capturing interest through fan-facing activations.
- Engagement: Actively onboarding fans into the Polkadot ecosystem with zero barriers to entry, no passive branding.
- Retention: Fans are incentivized to continue discovering, deep-diving and learning more about Polkadot.
We are G2 Esports
and we are redefining this “sponsorship” as “onboarding-ship”!
We offer a fresh and tailored approach that doesn't just attract attention but creates real users within the Polkadot ecosystem.
Discover more in this presentation to see why G2 is an industry giant in Esports. And see our thought starters that we have created so far to entice our whole community to join Polkadot.
The Results
- Increased Awareness: G2 fans globally, and especially in the US, can naturally connect with Polkadot through fun, low-effort engagements.
- Genuine Usage Growth: A funnel that can drive adoption, turning digital-savvy fans into Polkadot users.
How It Works
- QR-based Onboarding: Each fan-facing activation can have QR codes integrated to create a seamless and engaging entry into Polkadot via the Nova Wallet.
- Dynamic QR-code Activations: Every QR code is tailored to a bespoke activation which can lead to a specific call to action enticing the fans into the deeper world of Polkadot, ensuring maximum relevance and engagement.
- Smart Incentive Funnels: Each interaction can enhance their experience and build their understanding of Polkadot through Discord. Fans can be incentivized to stay active in the Polkadot Discord, attend events there, move up in ranks and earn rewards for doing so.
- Gamified Learning: Fans can earn rewards via Nova Wallet at a click of a button and more as they engage with Polkadot.
- Real Impact: G2 fans can morph from non-users to active ecosystem participants, becoming Polkadot enthusiasts and possibly more.
N.B. 5.65% of the Proposal ask will be kept in DOT and is reserved for minting fees within the Polkadot ecosystem. What is not used after the year of partnership will be returned.
A Year full of Consistent Engagement
With this innovative funnel, we wish to deliver continuous touchpoints for one full year:
- Regular Fan Interactions: Polkadot will consistently be on the minds of our fans.
- Active Ecosystem Growth: Fans can morph into regular Polkadot users.
- Flexibility: The messaging aligns with Polkadot’s ongoing events, maximizing relevance and impact.
Your Call to Action
This partnership is not just about awareness; it’s about action. Let’s take our G2 community into the future of Web3 with an easy, innovative and lasting onboarding approach into the Polkadot ecosystem by constantly driving engagement, education, and retention. Together, we can build a thriving community of Web3 pioneers while showcasing Polkadot as the future of blockchain technology.
Comments (18)
Proposal Failed
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Aye (46)0.0 PAS
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Nay (75)0.0 PAS
Comments (18)
Dear Proposer,
Thank you for your proposal. Our vote on this proposal is NAY.
The Big Spender track requires 60% quorum according to our voting policy. This proposal has received zero aye and eight nay votes from ten members, with one member abstaining. Below is a summary of our members' comments:
The referendum saw a unanimous rejection from voters regarding a proposed esports sponsorship, primarily due to the request for DOT funding instead of stablecoins. While some acknowledged the proposal’s thoughtful preparation and potential market reach, concerns were raised about the project's relevance given Polkadot's current absence in the gaming space. A few voters suggested that sponsorships in esports might only prove fruitful when the platform is actively engaged, indicating that more strategic approaches should be considered in the future. Some voters expressed interest in further discussion but ultimately leaned towards skepticism.
The full discussion can be found in our internal voting.
Kind regards,
Permanence DAO
Please make sure to prepare in advance a coordinated plan with the Polkadot community that ensures a significant integration with the technology and its people and not only a brand awareness campaign that may or may not lead to a limited use of it.
For now our vote will be NAY to all new e-sports sponsorships as we have already one active e-sports sponsorshop campaign and another 3.7M competing e-sports proposal.
Dear Proposer,
Thank you for your proposal. Our vote on this proposal is NAY.
The Big Spender track requires 60% quorum according to our voting policy. This proposal has received zero aye and eight nay votes from ten members, with one member abstaining. Below is a summary of our members' comments:
The full discussion can be found in our internal voting.
Kind regards,
Permanence DAO
Please make sure to prepare in advance a coordinated plan with the Polkadot community that ensures a significant integration with the technology and its people and not only a brand awareness campaign that may or may not lead to a limited use of it.
For now our vote will be NAY to all new e-sports sponsorships as we have already one active e-sports sponsorshop campaign and another 3.7M competing e-sports proposal.