Fine-tuned and Dedicated Onboarding Strategy into Polkadot: Bringing an active community into Polkadot and Growing Them into Engaged, Knowledgeable and Frequent Users. 
This proposal is submitted by G2 Esports in collaboration with Moon-Bearer (Polkadot Community-Management-Lead)
Update: Proposal duration is now for 15 months instead of 12. 
25% extra without request of top up or taking away any deliverables from our acquisition funnel or general offer. We are looking for the best possible partnership on level and listen to the feedback. This is how we treat partners.
Duration: 1.3.2025&ndash;31.5.2026
Amount requested: 495,030.0 DOT
Why This Partnership Matters&hellip; and is something Totally New!
Logo slapping is web2 and not for Web3. Unlike traditional sponsorships which tend to focus heavily on building brand awareness, this partnership is designed to target the entire user funnel:
<a title="Onboarding Strategy" href="https://drive.google.com/file/d/12gx8UUv0rDe9rC0lpYZyyk8xc5xnRuMW/view?usp=sharing" target="_blank" rel="noopener"><img src="https://i.ibb.co/V07BfqrZ/Polkadot-One-pager-1.jpg" alt="Polkadot Funnel Strategy" width="640" height="360" /></a>
<ul>
<li> Attraction: Capturing interest through fan-facing activations.</li>
<li>Engagement: Actively onboarding fans into the Polkadot ecosystem with zero barriers to entry, no passive branding.</li>
<li>Retention: Fans are incentivized to continue discovering, deep-diving and learning more about Polkadot.</li>
</ul>
&nbsp;
We are G2 Esports 
and we are redefining this &ldquo;sponsorship&rdquo; as &ldquo;onboarding-ship&rdquo;!
We offer a fresh and tailored approach that doesn't just attract attention but creates real users within the Polkadot ecosystem.
Discover more in this <a href="https://drive.google.com/file/d/1ieoAvj4BLem5rUiOMcBZF5EcOXK7Nl6l/view?usp=sharing" target="_blank" rel="noopener">presentation</a> to see why G2 is an industry giant in Esports. And see our thought starters that we have created so far to entice our whole community to join Polkadot.
&nbsp;
The Results 
<ul>
<li>Increased Awareness: G2 fans globally, and especially in the US, can naturally connect with Polkadot through fun, low-effort engagements.</li>
<li>Genuine Usage Growth: A funnel that can drive adoption, turning digital-savvy fans into Polkadot users.</li>
</ul>
&nbsp;
How It Works 
<ul>
<li>QR-based Onboarding: Each fan-facing activation can have QR codes integrated to create a seamless and engaging entry into Polkadot via the Nova Wallet.</li>
<li>Dynamic QR-code Activations: Every QR code is tailored to a bespoke activation which can lead to a specific call to action enticing the fans into the deeper world of Polkadot, ensuring maximum relevance and engagement.</li>
<li>Smart Incentive Funnels: Each interaction can enhance their experience and build their understanding of Polkadot through Discord. Fans can be incentivized to stay active in the Polkadot Discord, attend events there, move up in ranks and earn rewards for doing so.</li>
<li>Gamified Learning: Fans can earn rewards via Nova Wallet at a click of a button and more as they engage with Polkadot.</li>
<li>Real Impact: G2 fans can morph from non-users to active ecosystem participants, becoming Polkadot enthusiasts and possibly more.</li>
</ul>
N.B. 5.65% of the Proposal ask will be kept in DOT and is reserved for minting fees within the Polkadot ecosystem. What is not used after the year of partnership will be returned.
&nbsp;
A Year full of Consistent Engagement 
With this innovative funnel, we wish to deliver continuous touchpoints for one full year:
<ul>
<li>Regular Fan Interactions: Polkadot will consistently be on the minds of our fans.</li>
<li>Active Ecosystem Growth: Fans can morph into regular Polkadot users.</li>
<li>Flexibility: The messaging aligns with Polkadot&rsquo;s ongoing events, maximizing relevance and impact.</li>
</ul>
&nbsp;
Your Call to Action 
This partnership is not just about awareness; it&rsquo;s about action. Let&rsquo;s take our G2 community into the future of Web3 with an easy, innovative and lasting onboarding approach into the Polkadot ecosystem by constantly driving engagement, education, and retention. Together, we can build a thriving community of Web3 pioneers while showcasing Polkadot as the future of blockchain technology.

Propose and approve a spend of treasury funds.

## Dispatch Origin

Must be [`Config::SpendOrigin`] with the `Success` value being at least `amount`.

### Details
NOTE: For record-keeping purposes, the proposer is deemed to be equivalent to the
beneficiary.

### Parameters
- `amount`: The amount to be transferred from the treasury to the `beneficiary`.
- `beneficiary`: The destination account for the transfer.

## Events

Emits [`Event::SpendApproved`] if successful.

- **Problem Statement:** Implementing a dedicated onboarding strategy to attract and engage users within the Polkadot ecosystem.
- **Significance:** Redefining traditional sponsorships to focus on active user growth and genuine usage within Polkadot.
- **Proposed Solution:** Utilizing QR-based onboarding, dynamic QR-code activations, smart incentive funnels, and gamified learning to transition fans into active Polkadot users.
- **Expected Outcomes:** Increased awareness, genuine usage growth, and continuous engagement with Polkadot, fostering a thriving community of Web3 pioneers.

#1398 Fine-tuned and Dedicated Onboarding Strategy into Polkadot

No Active Proposals