[UPDATES IN THE PROPOSAL]

Please find below the latest updates shared during AAG (VOD //// DECK) regarding our partnership proposal: 

• Technical takeover of our Web3 fan engagement app V.HIVE driving minimum 5K recurring MAU per month. 
• Standalone Web3 initiatives to acquire new users with minimum 40K MAU peak per special operations. 
• Add-on of extra jersey visibility: Counter Strike 2, Team Fights Tactics, Mobile Legends Bang Bang... leading to 8 million € media value and 6 billion digital impressions per year. 
• A sounding board & a lab for Polkadot initiatives: 5 locations at your disposal for events (Paris, Berlin, Jakarta...), promotion of games built on Polkadot, minimum 3 NFT collections launch, $DOT integration in our eshop... 

SUM-UP OF OUR OBJECTIVES & KPIs FOR POLKADOT COMMUNITY: 

[EXECUTIVE SUMMARY] TECHNICAL & MARKETING PROPOSAL - WEB3 PARTNER OF TEAM VITALITY

Vitality offers to Polkadot:

• European Esports Leadership: Partner with a leading European esports team — the only team competing in all three of the biggest leagues: Counter Strike 2, League of Legends (LEC), and Valorant (VCT).
• Plug-and-Play Solution: Gain access to a leading esports program built on blockchain, a ready-to-go platform designed to drive high blockchain activity and elevate awareness of the Polkadot ecosystem (100K Downloads, 35K Wallets connected, 100K NFTs dropped, 8K peak Monthly active users, 4,5K peak monthly active users with a recent peak in September at 10,5K).
• Global Reach: Connect with a passionate, Web3-savvy audience across key markets, including Europe, the Americas, and Asia.(15,6M total followers, 7,2% engagement rate).
• Top-Tier Talents: Leverage world-class players to showcase Polkadot and act as brand ambassadors.
• Dedicated Resources: Benefit from a dedicated team and agency support to ensure the success of the technical partnership.

Polkadot gains through this strategic technical partnership:

• Esports Dominance: Establish Polkadot as the technical partner of a top esports organization, solidifying its position in the gaming world.
• Brand Visibility: Enhance brand recognition and drive growth through V.Hive and high-profile esports exposure (6B impressions, €8M Media Value generated).
• Community Engagement: Co-build the future of Web3 esports alongside the Polkadot community, fostering active participation and collaboration.
• Always-on communication platform: Gain access to a comprehensive marketing ecosystem, including premium content, events, and exclusive experiences throughout the year.
• Business Development: Explore diverse opportunities, including $DOT payments, NFT collections, and community-driven initiatives to be defined.
• A 360° Web3 playground: Leverage the Partnership as both a lab and a sounding board for Polkadot’s other initiatives.
• A 3 years expertise in esports blockchain: Leverage Vitality’s knowledge and experience to support and enhance Polkadot’s gaming / esport initiatives.

VOD of AAG talk show to understand our USP:

• 01/17/2025 - Introduction of the partnership.
• 01/23/2025 - Technical Vision, Roadmap & Cost Structure.
• 01/30/2025 - Deep dive into each pillar of the partnership.
• 02/20/2025 - Updated offer (KPIs, facilities for Polkadot events...). 

Financial conditions:

2 YEARS PARTNERSHIP (2025 + 2026) = $3,720,000 USDC

PAYMENT BREAKDOWN IN 2 INSTALMENTS:

• $1,860,000 USDC upon approval of the treasury proposal by the DAO.
• $1,860,000 USDC on January 1st 2026.

BUDGET SPLIT COMMITMENT PER PERIOD:

• IP & RIGHTS – INCLUDING VISIBILITY - $835,600 USDC
• TECHNICAL – TRANSITION TO POLKADOT – $140,000 USDC
• TECHNICAL – NEW PROJECTS – $536,800 USDC
• MARKETING & RUNNING COSTS – $347,600 USDC

=> LINK: OFFER SHEET SUMMARY.

=> LINK: TEAM VITALITY x POLKADOT - FULL PARTNERSHIP PROPOSAL DECK. 

Detailed proposal below:

Dear Polkadot team and community,

Today is an important milestone for Esports and Web3 as we are delighted to share with you the opportunity to join one of the best esports teams in the world and to bring to the next level the Web3 journey we started 3 years ago. We are here to revolutionize esports thanks to blockchain, thanks to you.

This partnership we are offering not only provides you with a powerful and massive communication and marketing platform but above all, places you at the heart of our organization's Web3 strategy. We are thus looking for the best technical & marketing partner that will allow us to unleash the full potential of our tools and bring our Web3 ambitions to the next level.

Who are we?

We are one of the best and most prestigious esports organizations in the world. We have been elected Esports Organization of the Year in 2023 by the Esports Awards and finished in the TOP 4 of the 2024 Esports World Cup, a testimony of the strength and consistency of our organization in this ecosystem. We are competing and winning in the most iconic games of the esports scene such as League of Legends, Valorant, Counter Strike 2 & Rocket League. With 12 teams and more than 75 athletes & ambassadors, 26 countries represented, 40 trophies and 3 offices (France, Indonesia, Germany), we aim to spread our influence around the world. We have been trailblazing and pioneering the esports industry for 11 years and we are more than just an esport club, we are a powerful brand ready to expand its influence and become a cultural icon. We aim to become the best esport organization in the world!

=> VIDEO PRESENTATION. 

Beyond our international recognition and global successes, we are the leading Web3 esports organization - we paved the way to clubs and esports stakeholders and showed the world that blockchain and esports are deeply connected, not only in terms of passion points & interests, but also in terms of brand & business opportunities.

Our ambition ? Create meaningful connections between gaming, esports and emerging technologies.

This is why, 3 years ago, we launched V.Hive.

V.Hive is the world’s first support-to-earn mobile application in esports powered by blockchain. We wanted to create the best loyalty & reward application for our community leveraging Web3 to bring value to our fans.

In 3 years, we:

• Built a cultural product within the gaming industry and even beyond, now replicated by the top esports teams.
• Used blockchain to give fans a new way to engage and support the club by creating ground-breaking value.
• Settled new milestones in Esports & Web3 with our application: 100K Downloads, 35K wallets connected, 100K NFTs dropped, 8K peak monthly active users, 4,5K peak monthly active users on-chain with a recent monthly peak at 10,5K.
• Created an educated community, enthusiastic toward Web3.

We are now at a stepping stone of our journey and are looking for the Partner that will allow us, once again, to revolutionize esports again and help us match our Web3 higher ambitions.

=> V.HIVE APPLICATION JOURNEY. 

Our Partnership will rely on 3 main pillars.

1. Building the future of esports thanks to Web3:

3 years ago, we pursued the dream that blockchain and Web3 could be the ultimate lever to help us reach our brand ambitions: building the leading support-to-earn mobile esports application. We wanted to take fan relationships to the next level and blockchain appears to us as the best asset to bring this project to life.

Today, we have the world leading and more sustainable fan engagement application powered by Web3 with more than 100K downloads, 75K accounts created, 35K wallets connected, 100K NFTs dropped, 8K peak monthly active users and 4,5K peak on-chain monthly users with a recent monthly peak at 10K.

It’s above all a community success and we are proud to claim we are the first successful collaboration between Web3 and esports. No backlash, crazy results, new milestones and an on-going project stronger than ever 2 years after its launch.

As per below, we also managed to build dedicated creative Web3 operations to drive users toward blockchain, generating a significant level of unique users and interactions - initiatives we could easily replicate at higher scale to ensure sustainable activity on Polkadot blockchain.

Additional examples of relevant Web3 dedicated operations :

• An exclusive giveaway where fans had to list, burn or sell a Vitality NFT on the secondary market to be eligible.
• The launch of a dedicated wheel to spin during a specific CS2 Major event - fans had to pay a gas fee in order to spin the wheel and win rewards.
• The development of a specific IA game where fans could interact with ZywOo - depending on their level of knowledge toward our player, they were winning a specific NFT. They had to mint their reward in order to enter a skin giveaway.

We followed an educational and step-by-step process, showing the value of blockchain to our fans, from building dedicated educational blockchain contents to specific Web3 dedicated master class. We leveraged the obvious cross of audiences and interest between esports and Web3 and converted our fans into sustainable blockchain users.

It’s with an established project and a receptive & educated community that we want Polkadot to join our journey and bring our project to the next level and help us reach our long-term brand & Web3 objectives. We know Polkadot is the right Partner to match our ambitions.

Not only the technology, we are also very much interested in Polkadot existing gaming & esports initiatives with Mythos or Mythical games. We are looking for a Partner with an existing footstep in gaming, ready to go further.

We have at disposal an integrated web3 dedicated team to match our ambitions:

Polkadot would therefore become the main Partner of Vitality V.Hive application leading to:

An always-on & 360° vitrine for Polkadot and its ecosystem:

• A complete brand & marketing takeover of our application (brand integration, naming of the application, logo & projects visibility…)
• Reaching the most loyal and engaged fans of Team Vitality through this unique entry door: A plug & play Web3 project with an educated and active esports community.
• The possibility for the Polkadot community to recommend, suggest & vote on V.Hive future developments and new features leveraging the on-chain governance. We aim for a strong collaborative approach with the Polkadot community.
• Accessing a marketing powerful tool to boost your engagements (quests) and highlight your projects (visibility).

A direct technical & business asset:

• A global transition and switch of blockchain to Polkadot leading to the migration of our systems and users (wallets, secondary markets…)
• An automatic shift of our on-chain active users toward Polkadot.
• Development of dedicated blockchain activations (cf. past examples).
• Always-on promotion & education of your ecosystem toward Vitality fans.
• A daily usage of your chain.
• A new playground for Polkadot projects (bridges with other projects, cross-collaborations…). 

A revolutionary gamified asset we want to build alongside you:

We are looking for a partner to write a new chapter of esports web3 journey alongside us and helping us build the future of entertainment through gamification. Not only a technical provider, we aim for an expertise - a Partner with an engaged community to co-build the future of esports. Important blockchain technical decisions regarding the future of our application will be taken alongside Polkadot stakeholders and community, among which some decisions could be decided under on-chain votes.

We have a high level of ambitions on Web3 and we’re looking for the best Partner to bring them to life. We want to keep pioneering esports and we have a clear Web3 road-map for the future. As our awareness objectives toward the Polkadot ecosystem will mainly be covered by the powerful marketing playground we are about to settle, our objective here goes more toward driving sustainable and long-term users to interact with Polkadot.

OBJECTIVES & KEY SUCCESS FACTORS OVER THE 1ST YEAR:

• Polkadot as the main Partner of V.Hive application:
  • A full brand & marketing takeover of the app after 2 months.
  • An average number of on-chain users up to 2K.
  • The number can be doubled/tripled during the peak period.
  • Regular on-chain governance votes to align on major blockchain developments.
  • The integration / bridge within V.Hive of at least one other Polkadot initiative (1 NFT development, Specific quests to drive attractiveness ….).
  • The development of at least 2 major features in V.Hive ensuring sustainable on-chain activity for Polkadot (in-app Marketplace, New NFT badges, on-chain game…).
• Stand alone operation to foster acquisition & retention:
  • The development of 2 dedicated Web3 operations with an objective of 8K to 10K peak unique on-chain users (IA game, Exclusive giveaway, specific tournament …).

      2. Turning Polkadot into the reference esports blockchain.

As you already entered esports a few months ago, we want to be the asset that will allow you not only to access complementary games & playgrounds yet to be explored but also the asset that will make Polkadot the ultimate and reference blockchain in esports. We are here to reveal and make you match your esports ambitions. We are about to become your esports ambassador.

We want Polkadot to be integrated at the highest level of our fan’s journey and our story to resonate across the esports ecosystem.

To foster Polkadot brand awareness in esports and among complementary new audiences, the logo will be featured on Team Vitality Valorant’s & LEC’s teams jersey. For online live viewers on Twitch/Youtube and people attending the events in the arenas, our association will be witnessed by millions of unique viewers.

Polkadot brand & projects will resonate all over Team Vitality various social media toward an engaged and educative fan base of over 11M people through:

• Numerous posts per international platform (X, Instagram, TikTok and Youtube) on yearly basis and across local initiatives in China for example (Weibo or Douyin).
• Social Networks visibility (Logo on the fixed banners of Team Vitality accounts, Logo on the fixed banners of the players).
• Live streaming visibility on Twitch (Logo on Vitality players or ambassadors accounts, Logo on players or ambassadors overlays, Banner on players or ambassadors channels).

In addition to always-on brand exposure and visibility, Polkadot community will also access complementary set of assets including :

• Access to some of the best players in the world on iconic games such as ZywOo on Counter Strike 2, Sayf on Valorant, Zen on Rocket League, Vivian on Mobile Legends: Bang Bang or Maru on Starcraft 2 to create contents, attend events and ultimately become our best Partnership ambassadors.
• Unlocking exclusive “Money can’t buy” experiences & VIPs access for Polkadot holders or ecosystem stakeholders (premium events, meet & greet, key notes, signed jerseys…).
• New IRL events / playgrounds to leverage international and biggest esports operations to highlight our partnership and onboard receptive audiences through tailor-made physical operations (Booth at esports events & competitions …).
• Production of activations and personalized content (educational content, hero movies videos, brand contents…) for the benefit of Polkadot during key moments of the esports season. Everything will be designed and produced by Vitality which is recognised by the entire scene, being nominated as Creative Team of the year at the Esports awards already 3 times.
• Build bridges between Polkadot, Esports stakeholders & Team Vitality partners (i.e. integrating Dot as currency on Partners website etc, by connecting Polkadot to Publishers Tournament organizers …). 

We want to build a ROI driven partnership with a forecast as an Official Partner of minimum 3 Billion digital impressions and minimum 5 Million € of Media Value on a yearly basis (calculation provided by Shikenzo analytical tool, based on 2023 data).

OBJECTIVES & KEY SUCCESS FACTORS OVER THE 1ST YEAR:

• Create maximum level of awareness around Polkadot brand & ecosystem:
  • 3B Impressions generated.
  • €5M Media Value generated.
• Turn our players into our Partnership ambassadors: 2 activations of Vitality players for Polkadot purposes (fair trades, contents …)
• Leveraging esports momentum to promote Polkadot 1 Physical operation to be built with Web3 mechanism (booth, Meet & Greet …)
• Create value between Vitality & Polkadot ecosystems 1 third party collaboration (integration of DOT as payment method into our Partners marketplace, cross-marketing operation, BD meetings …).
• Exclusive experiences for Polkadot stakeholders:
  • 2 Money can’t buy experience leveraging major esports events.
  • 10 VIP tickets.
  • 20 classic esports tickets.
• Specific content creation :
  • Brand contents: to promote Polkadot brand & ecosystem.
  • Educational content: to foster education around Polkadot toward our audiences.

      3. Making Polkadot projects resonate thanks to our Partnership.

This Partnership will also be built to highlight and showcase your ecosystem, your projects, your value, with the ultimate purpose to generate new adopters and long-term users of Polkadot blockchain. We strongly believe value comes from bridges and through the sharing of expertise and projects.

Our Partnership playground will first be a Lab. A lab to test, try, share and promote initiatives from the Polkadot ecosystem. Our players can become the first beta-testers & final ambassadors of new projects and games developed on the Polkadot ecosystem (e.g. Mythic games). They can test them, during live streaming sessions or not, and share relevant feedback accordingly.

The relevant next step is to become a Sounding Board for Polkadot projects to resonate across gaming and esports audiences. V.Hive is the perfect asset to think and develop bridges with other Polkadot projects in order to create value (co-branded NFTs collection, dedicated quests to promote initiatives …). From standalone events/streaming sessions to promote Polkadot initiatives (e.g. Vitality players playing Mythical Games or Exiled Racers, Cross-collaborations with Mythos…) to the development of dedicated collections, we are ready to put our digital ecosystem & set of tools at your disposal to make sure your projects resonate at the highest level.

With 3 years of experience in mixing Esports & Web3, we are convinced we can help you and your partners reach your esports related ambitions. For 3 years, we allocated a high level of resources and built a strong team with internal & external stakeholders to reach our objectives - we want Polkadot to be the last piece of the puzzle.

We know Web3 has so much to offer to esports. We are ready to explore new & further opportunities still leading the way and pioneering esports. An example of a Web3 related project we want to build alongside Polkadot is the creation of Players Cards collectibles that would evolve depending on players’ results & performances - they could have their own utility and unlock crazy rewards for fans.

Our ultimate goal remains the same : making sure Polkadot is integrated as much as possible at all the steps of the esports journey of our fans and ensure a sustainable acquisition & retention of Polkadot blockchain adopters and users:

To do so, we have plenty new ideas we want to implement :

• $DOT to become a currency on Vitality sales touchpoints (e.g. by paying with $DOT, fans would get a discount - to encourage usage).
• Develop merchandise digital twins with the Polkadot community, erasing boundaries between physical and digital world. Fans could vote on-chain for a specific design of a merchandise piece or jersey and then mint their own piece to have a digital twin with utility attached.
• Dedicated matches to face our players - fans have to own a specific NFT (wearable in V.Hive) or create a Polkadot wallet to participate. Ultimately create a dedicated Web3 based game built on Polkadot.

OBJECTIVES & KEY SUCCESS FACTORS OVER THE 1ST YEAR:

• Our Partnership as a lab:
  • The trials of at least 2 Polkadot initiatives by at least 3 different players - alongside relevant feedback.
• 2 dedicated steering committees with other Polkadot initiatives (e.g. Heroic, Mythic Games, Dotplay …) to share expertise, knowledge and recommendations from our V.Hive initiative.
• Our Partnership as sounding board:
  • The promotion of at least 2 Polkadot initiatives by Vitality and/or its players (dedicated Twitch streams, Media campaigns, cross-contents …).
• Integrate Polkadot at the maximum level within Vitality ecosystem:
  • DOT to become a payment method within our e-shop after 6 months (implementation process).
  • A dedicated merchandise initiative with a specific Web3 mechanism (on-chain design vote, NFT twin …).
  • NFT Players cards development (exact development to be fine-tuned with Polkadot, launch not before end of 2025).

As you may have figured out, we are not only looking for financial resources to help fuel our esports Web3 ambitions but we are really looking for a long term strategic Partner. We’ve been building the future of esports thanks to Web3 for more than 3 years now and we are at a corner stone. We are ready to leverage all opportunities blockchain technology can offer to our ecosystem and to ultimately build, on the Polkadot chain, the future of fan engagement in Esports.

We are both leaders, established and recognized brands and we are convinced that together we can settle new milestones in the gaming industry!

PARTNERSHIP ANNUAL TERMS & DELIVERABLES:

PARTNERSHIP PACKAGE - FINANCIAL CONDITIONS:

YEAR 1 ROADMAP:

LAUNCH & TRANSITION - 1 month to 6 months.

Marketing:

• Create brand awareness around our Partnership thanks to a massive and successful launch.
• Create interest around our Partnership & Polkadot & a 360° takeover of the application by Polkadot.
• Integration of Polkadot on all of our touchpoints, from LEC/VCT jersey to our social media ecosystem to leverage first esports competition momentum.
• Reassure and migrate existing project users to Polkadot with educational contents.
• Value and highlight the changes benefits with always-on communication.
• Dedicated board meeting with Polkadot relevant initiatives to share knowledge, expertise and strategy about V.Hive initiative.
• Money can’t buy experience and/or hospitality availability for Polkadot stakeholders.

Technical:

• New smarts contracts.
• New wallet.
• Transfer all Web3 assets to the new blockchain: Avatars / wearables / VMoments.
• Transfer all our features Web3: Lucky wheel / VMachine

ESTABLISH & STRENGTHEN - 6 months to 9 months.

Marketing:

• Create attractivity toward Polkadot projects with marketing operations and benefits - cross-marketing campaign with another Polkadot initiative.
• Drive interest toward Polkadot as a blockchain and toward its project Strategic thinking around potential bridges between Polkadot projects and Vitality.
• The development of one Web3 specific operation to generate acquisition on Polkadot blockchain.
• First 360° operations & campaigns to be launched i.e. booth at an international esports events, brand campaign…
• First player activations (promotion of other initiatives, availability for Polkadot fair-trades…). Money can’t buy experience and/or hospitality availability for Polkadot stakeholders.

Technical:

• New projects on-going like: integrate Polkadot further in the app : new generation of avatars. new wearables.
• TBC new features voted by the Polkadot community.
• DOT integration as a payment method within Vitality marketplace.

SUSTAIN & EXPAND - 9 months to 12 months.

Marketing:

• Create and launch a new exclusive co-branded NFT collection on Polkadot - e.g. merchandise initiative with on-chain design vote.
• Integration of Polkadot other initiatives within Team Vitality ecosystem (third party campaign, in-app integration…).
• Money can’t buy experience and/or hospitality availability for Polkadot stakeholders.

Technical:

• Polkadot x V.Hive:
  • Launch of this new projects: Claim / mint your avatars.
  • Claim / mint your wearables.
• Create new lucky wheel for Polkadot community and earn esport rewards like:
  • Money Can’t Buy experience / exclusive V.Hive, Vitality and Polkadot merchandise.
• Web3 Game:
  • Use Web3 games already available on Polkadot and integrate our V.Hive part with Albie and Avatars as a dedicated character for fans and Polkadot holders.
• TBC new features voted by the community.
• Strategic thinking & development of NFT players cards initiative.

REPORTING EXPECTATIONS:

The reporting process will be as follow :

Monthly Reporting available on the forum for all Polkadot holders:

Each month, Team Vitality will share with Polkadot a global report highlighting the key operations and figures of the month. Example of agenda can be: Esports results review. V.Hive update: Numbers review. New features discussion. New marketing operations presentation. Feedbacks from the Polkadot community. Web3 on-going topics: Polkadot new projects presentation to Team Vitality. New Vitality x Polkadot cross-activations reflexion. Exploring potential marketing operations / test of new projects by Vitality players and communities. Global numbers presentation Marketing numbers : Impressions, Engagements, Media Value … Technical numbers : V.Hive downloads, on-chain users, on-chain activity report…

Trimester Report with Polkadot management:

Each Trimester, we will run a Steering Committee with Vitality and Polkadot top management to review the past 3 months results/operations and discuss short-term future topics, setting-up next KPIs and objectives.

Semester reporting on the forum:

Each semester, we will provide a complete and 360° report of the past 6 months and the projection over the next 6 months. This document will provide detailed numbers reporting.

Stand-Alone on the forum:

Recurring surveys toward Polkadot management & the community to get feedback on the partnership, its roll-out and the potential new requests.

Always-on reporting for management:

Dedicated post-mortem report after each milestone or important operation/implementation. Dedicated set of tools and documents updated on a daily/weekly basis and available for everyone monitoring the progress and numbers (active users monitoring, transactions…).