TLDR;
The management of Polkadot&rsquo;s social media accounts is decentralized. Multiple entities contribute content, including <a href="https://x.com/et90266">ET90266</a>, the Polkadot Social Media Editorial Board (EB), and Distractive. The EB has five members. This proposal is to fund their salary for their 6 month term (September 15th - March 15th). Each of the five members will receive 2,500 USDT per month.
Background
<ul>
<li>Polkadot&rsquo;s social media accounts are legally owned by Web3 Foundation. The Foundation has entrusted ET90266 to manage the accounts and delegate access to them.Announcement from W3F <a href="https://medium.com/@web3/decentralized-futures-meet-evan-thomas-253a65327f96">here</a>.</li>
<li>EB Announcement on 𝕏: <a href="https://twitter.com/Polkadot/status/1767188772595081305">https://twitter.com/Polkadot/status/1767188772595081305</a></li>
<li>ET90266 works closely with the EB and Distractive for content creation and to ensure message/brand alignment.</li>
<li>For a detailed overview of the Social Media Editorial Board (EB) concept, <a href="https://forum.polkadot.network/t/decentralized-social-media/5192">see this forum post</a>.</li>
</ul>
Should this be funded by the Marketing Bounty?
<ul>
<li>A proposal to refund the Marketing Bounty recently passed. However the Marketing Bounty is not yet accepting proposals, and will not begin making payouts until December at the earliest.</li>
<li>In the future, the community may enact a Wish-for-Change stating that all marketing-related proposals go through the Marketing Bounty. In that case, a proposal like this may go through the Marketing Bounty if the community feels that is the appropriate channel.</li>
<li>By going directly through OpenGov, the Editorial Board answers to the community and not the curators of a bounty.</li>
</ul>
The First Editorial Board
The first EB ran from March 15th, 2024 - September 15th, 2024. During that time, Polkadot&rsquo;s account saw impressive growth in reach and engagement.
<ul>
<li><a href="https://x.com/ET90266/status/1781316866322886963">First Report</a></li>
<li><a href="https://x.com/ET90266/status/1808453368437719281">Second Report</a></li>
<li><a href="https://x.com/ET90266/status/1849472209657508098">Third Report</a></li>
</ul>
<img src="https://i.ibb.co/543d6R0/Screenshot-2024-10-24-at-16-48-15.png" alt="" width="640" height="431" />
<img src="https://i.ibb.co/5By0xmK/Screenshot-2024-10-24-at-17-02-15.png" alt="" width="640" height="429" />
<img src="https://i.ibb.co/j6n75v1/Screenshot-2024-10-24-at-17-02-25.png" alt="" width="640" height="430" />
Editorial Board Selection Process
<ul>
<li>The application period for the second EB was announced at the end of August (near the end of the 6-month term for the first EB.)</li>
<li><a href="https://forum.polkadot.network/t/social-media-editorial-board-applications-open/9827">Application Announcement on the Polkadot Forum</a></li>
<li>ET90266 then interviewed the majority of applicants, and had follow up interviews with the finalists, before selecting the final five members.</li>
</ul>
Members of the Second Editorial Board
The EB is composed of all-stars from the community. Their collective backgrounds are in business development, content creation, social media, copywriting, marketing and other areas of expertise within Web3.
🇵🇱 Emil (<a href="https://x.com/EmilKietzman)">https://x.com/EmilKietzman)</a> Content Conjurer &amp; Threader Extraordinaire
🇬🇧 Esther (<a href="https://x.com/estherjade1)">https://x.com/estherjade1)</a> Wordsmith Wizard @ Unique
🇨🇭Flavio (<a href="https://x.com/Flavio_leMec)">https://x.com/Flavio_leMec)</a> Maestro of Marketing and Brand Builder at Polimec
🇹🇷Goku (<a href="https://x.com/0xgoku_)">https://x.com/0xgoku_)</a> Master of Engagement, the Shareability Shaman
🇺🇸 Irvin (<a href="https://x.com/irvinxyz)">https://x.com/irvinxyz)</a> CT OG and Polkahaus provocateur
Their mandate is to work with the community to increase the engagement and reach of Polkadot&rsquo;s social media accounts.
Funding
<ul>
<li>The funds will be paid to a 4/6 multisig controlled by all 5 members + ET90266.</li>
<li>The funds will then be distributed to 5 EB members in 3 tranches over the next 6 months to ensure all members are contributing.&nbsp;</li>
<li>ET90266 will not be compensated from this proposal.</li>
</ul>
<a href="https://docs.google.com/document/d/1_pgcZCqaXSJDw98PpUE2ndhVAtGkfoWMnrAhbMwfCWA/edit?usp=sharing">Full Proposal</a> *edited October 28 @ 21:00 UTC to include mention of marketing bounty.

Propose and approve a spend of treasury funds.

## Dispatch Origin

Must be [`Config::SpendOrigin`] with the `Success` value being at least
`amount` of `asset_kind` in the native asset. The amount of `asset_kind` is converted
for assertion using the [`Config::BalanceConverter`].

## Details

Create an approved spend for transferring a specific `amount` of `asset_kind` to a
designated beneficiary. The spend must be claimed using the `payout` dispatchable within
the [`Config::PayoutPeriod`].

### Parameters
- `asset_kind`: An indicator of the specific asset class to be spent.
- `amount`: The amount to be transferred from the treasury to the `beneficiary`.
- `beneficiary`: The beneficiary of the spend.
- `valid_from`: The block number from which the spend can be claimed. It can refer to
  the past if the resulting spend has not yet expired according to the
  [`Config::PayoutPeriod`]. If `None`, the spend can be claimed immediately after
  approval.

## Events

Emits [`Event::AssetSpendApproved`] if successful.

- **Problem Statement:** Decentralized management of Polkadot's social media accounts by multiple entities like ET90266 and the Polkadot Social Media Editorial Board (EB) raises the question of funding the EB members' salaries.
- **Significance:** Ensuring funding for the EB members is crucial for maintaining the quality and consistency of content creation and brand alignment on Polkadot's social media platforms.
- **Proposed Solution:** Propose funding of $2,500 USDT per month for each of the five EB members for a 6-month term (September 15th - March 15th) to be paid in 3 tranches.
- **Expected Outcomes:** Enhanced engagement and reach on Polkadot's social media accounts through the dedicated efforts of the EB members, fostering community involvement and accountability.

#1260 Continued Management of Polkadot’s 𝕏 Account

No Active Proposals