Hello everyone, Nadav here, CEO of Chainwire from this <a href="1054" target="_blank" rel="noopener">proposal</a>.
Over the last few months, we were working directly with publishers, (outside the scope of Chainwire).&nbsp;
We initiated this project as part of the marketing bounty and are now ready to share our comprehensive report.
I am pleased to present the results of a three-month pilot marketing campaign conducted with several top-tier crypto magazines.
We are seeking further funding to extend and enhance this successful initiative.
Campaign Overview 
The pilot campaign was executed in collaboration with the following reputable crypto media outlets: CryptoSlate, CryptoDaily &amp; CryptoPotato.
We are focusing on these three platforms due to their exceptional workflow efficiency, impressive results, and cost-effectiveness. Campaigns with Investing.com and The Defiant are currently underway; their reports will be presented once available.
A proposal for Decrypt and BlockWorks will not be submitted because the campaign encountered some difficulties and the budget was not allocated for completion of the campaign.
Campaign Results
<img src="https://i.ibb.co/3sJPHjK/Crypto-Daily.jpg" alt="" width="640" height="378" />
<img src="https://i.ibb.co/GV0BhYT/Crypto-Potato.jpg" alt="" width="640" height="440" />
<img src="https://i.ibb.co/ZmG7wxM/Crypto-Slate.jpg" alt="" width="640" height="493" />
Total Campaign Impressions: 3,422,163 
Article Views: 944,309
CryptoDaily: 809,785
CryptoSlate: 71,108
CryptoPotato: 63,416
Social Media Impressions: 2,477,854 (Twitter, Telegram, Substack, etc.) 
CryptoDaily: 1,354,463
CryptoSlate: 719,278
CryptoPotato: 404,113
Branding Impressions: Estimated in the millions (menu placements, tickers, etc.)
 Definitions: 
Article Views: The number of times a specific article was opened or loaded on a user's device, either by clicking on it from the homepage or via search engines like Google Search or Google News.
Social Media Impressions: The number of times users saw a post on social media platforms, regardless of whether they engaged with it.
Branding Impressions: Instances where users saw Polkadot branding elements on websites, such as tickers, logos, or menu items.
Detailed Analytics Reports 
CryptoDaily: 2,164,248 Total combined View + Impressions View Full Report <a href="https://docs.google.com/spreadsheets/d/1Zmrx1YPDCb8XNHJOsTZwsTLDhGr2gD_fD4v2SIxxBqQ/edit">https://docs.google.com/spreadsheets/d/1Zmrx1YPDCb8XNHJOsTZwsTLDhGr2gD_fD4v2SIxxBqQ/edit</a>
Note: Even after the campaign concluded over two months ago, CryptoDaily has continued to publish daily articles and social posts featuring Polkadot.
CryptoSlate: 790,386 Total combined View + Impressions View Full Report <a href="https://docs.google.com/document/d/1RhxeM6rhhu_Pic1tSCfdMUDoUrtlZZQgPfxorksoyN8/edit">https://docs.google.com/document/d/1RhxeM6rhhu_Pic1tSCfdMUDoUrtlZZQgPfxorksoyN8/edit</a>
Note: CryptoSlate has retained the "DOT" ticker in their top menu beyond the funded period.
CryptoPotato: 467,529 Total combined View + Impressions View Full Report <a href="https://docs.google.com/spreadsheets/d/12tsWSB9o2wsmN06S9Gb68uEsSD20eiETRI1VZ9DdKiE/edit?gid=895276031#gid=895276031">https://docs.google.com/spreadsheets/d/12tsWSB9o2wsmN06S9Gb68uEsSD20eiETRI1VZ9DdKiE/edit?gid=895276031#gid=895276031</a>
<a href="https://docs.google.com/document/d/1wPxoWaCrXEo4MeEib0hcla-X2fPmHIYFHV3PNE3_nw8/edit">https://docs.google.com/document/d/1wPxoWaCrXEo4MeEib0hcla-X2fPmHIYFHV3PNE3_nw8/edit</a>
Note: CryptoPotato continues to feature the "DOT Analysis" tab in their top navigation bar which gets a lot of SEO and branding traction.
Campaign Description 
The primary objective of the campaign was to enhance Polkadot's branding, SEO presence, public relations, and social media visibility, including promoting parachains. The campaign encompassed the following key components:
Website Integration 
Ticker Placement: All participating websites added the "Polkadot" ticker to their top navigation bars or carousels.
Dedicated Sections:
CryptoPotato: Added "DOT Analysis" to their top navigation bar: Polkadot DOT Price Analysis.
CryptoSlate: Created a dedicated Polkadot news page: Polkadot News. Editorial Coverage Content Production: Regular market predictions, daily news, weekly summaries, product updates, and other relevant articles about Polkadot.
Editorial Teams: Each website assigned dedicated editors and reporters to cover Polkadot-related news, ensuring consistent and high-quality content.
Output Goal: Approximately 90 articles per month across all platforms.
Educational Content
SEO-Friendly Articles: Development of guides, reviews, and evergreen content to improve SEO rankings and drive sustained organic traffic.
Output Goal: Approximately 6 educational articles per month.
Social Media Amplification
Multi-Platform Sharing: Distribution of content across various social media channels, including Twitter, Telegram, LinkedIn, and Facebook.
Unique Posts: Creation of original social media content to engage followers and expand reach.
Output Goal: Approximately 90 social media posts per month across all platforms.
Funding Proposal 
We are requesting $330,000 USDC to extend the collaboration with CryptoSlate, CryptoDaily, and CryptoPotato for an additional four months. This funding will enable these platforms to:
Maintain and Enhance Visibility: 
Keep the Polkadot ticker and dedicated sections prominently featured in their navigation menus and other sections. Increase the prominence of Polkadot content, with CryptoSlate centering the DOT ticker and CryptoDaily adding a "DOT" category next to major cryptocurrencies like Ethereum.
Continue and Expand Content Production: 
Sustain daily articles, educational content, and social media posts. Aim to increase monthly views and impressions through enhanced content strategies and broader social media distribution, including additional platforms like Facebook and LinkedIn.
Future Commitments 
Enhanced Content Strategy: We aim to surpass previous performance metrics by increasing the quantity and quality of content, leading to greater audience engagement.
Broader Social Reach: By incorporating additional social media platforms, we expect to significantly boost social impressions and interactions.
Long-Term Visibility: The continued partnership will solidify Polkadot's presence in major crypto media outlets, contributing to sustained brand awareness.
We believe that extending this successful campaign will significantly enhance Polkadot's visibility and engagement within the crypto community. Our partnership with these reputable media outlets has already yielded substantial results, and with your support, we can amplify this success.
We welcome any questions or feedback and look forward to the opportunity to continue promoting the Polkadot ecosystem.
Sincerely, Nadav, CEO of Chainwire

Propose and approve a spend of treasury funds.

## Dispatch Origin

Must be [`Config::SpendOrigin`] with the `Success` value being at least
`amount` of `asset_kind` in the native asset. The amount of `asset_kind` is converted
for assertion using the [`Config::BalanceConverter`].

## Details

Create an approved spend for transferring a specific `amount` of `asset_kind` to a
designated beneficiary. The spend must be claimed using the `payout` dispatchable within
the [`Config::PayoutPeriod`].

### Parameters
- `asset_kind`: An indicator of the specific asset class to be spent.
- `amount`: The amount to be transferred from the treasury to the `beneficiary`.
- `beneficiary`: The beneficiary of the spend.
- `valid_from`: The block number from which the spend can be claimed. It can refer to
  the past if the resulting spend has not yet expired according to the
  [`Config::PayoutPeriod`]. If `None`, the spend can be claimed immediately after
  approval.

## Events

Emits [`Event::AssetSpendApproved`] if successful.

- **Problem Statement:** Seeking funding to extend a successful marketing campaign with top-tier crypto media outlets to enhance Polkadot's branding and visibility.
- **Significance:** Enhancing Polkadot's branding, SEO presence, public relations, and social media visibility through dedicated content production and social media amplification.
- **Proposed Solution:** Requesting $330,000 USDC to continue collaboration with CryptoSlate, CryptoDaily, and CryptoPotato for four months to maintain visibility, expand content production, and increase social media reach.
- **Expected Outcomes:** Increased visibility, enhanced content production, broader social media reach, and sustained brand awareness for Polkadot within the crypto community.

#1213 Boosting Polkadot's Branding, Tickers, Educational & News Content on major crypto media

No Active Proposals