<h2 id="intro">Intro </h2>
[edit 04/10/2024] We would like to clarify that this top-up regards $DOT price difference while the funds were managed by the Polkadot protocol only &mdash; between 27/06/2024 and 16/08/2024. We're not asking the community to cover any speculative price difference once we received the funds. On-chain proofs of funds exchange: 1.&nbsp;<a href="https://polkadot.subscan.io/account/5GnPTVCA6bWcqn3BEH4eS5hhQsPa5qqUKvrp2KLGnesjdnQR?tab=transfer">https://polkadot.subscan.io/account/5GnPTVCA6bWcqn3BEH4eS5hhQsPa5qqUKvrp2KLGnesjdnQR?tab=transfer</a> 2.&nbsp;<a href="https://polkadot.subscan.io/account/13Ymv2VvJVFby6tHTfbZBtzxzYnPRVZrrTfTkohXr6gD81BW?tab=transfer">https://polkadot.subscan.io/account/13Ymv2VvJVFby6tHTfbZBtzxzYnPRVZrrTfTkohXr6gD81BW?tab=transfer</a>
 On 27th of June 2024 we have placed&nbsp;<a href="922">successful proposal #922</a> to build the User Segmentation &amp; Conversion tool for $DOT DeFi protocols, parachains &amp; wallets.&nbsp;
Due to an interrupted approval, the proposal fell into a next disbursal period which caused an additional delay in transferring the funds. Rather than receive them on 25th of July, we received the funds on 16th of August (almost 2 months after submitting the proposal).
After 1.5 months of integration, we have achieved the following progress (as of 25/09/2024):
<h2 id="crosschainintegrationinsights">Cross-chain integration &amp; insights</h2>
After integrating Moonbeam, we've conducted an analysis of cross-chain driven traffic to Moonbeam network through Wormhole and the results are quite astonishing:
<blockquote>
Within the last 3 months, only 1% of all Moonbeam users used either StellaSwap or Wormhole. However, that 1% of users was responsible for 83% of transfer volume (in USD) on the whole Moonbeam network.
</blockquote>
<img src="https://cdn.prod.website-files.com/64106628fe8d9d429a9e5610/66f5797d027c38ff28eabca3_user-segments-and-conversion-1-medium.png" alt="" width="600" height="301" />
This means that it's possible to track the majority of the cross-chain inflows for the most valuable DeFi users and therefore measure the efficiency of user acquisition campaigns. The results of this research were presented at <a href="https://cfp.ethwarsaw.dev/ethwarsaw-2024/talk/USPF9D/">ETH Warsaw event (Vistula Stage) on 5th September 2024</a>. Recording from the talk will be available shortly.
<h2 id="hydrationbifrostintegration">Hydration &amp; Bifrost integration</h2>
Both parachains are indexed and their conversions are included into dApp Analytics feature available in our application. Our team is currently working on translating the XCM / cross-chain transfers into human-readable insights, answering where the top users are coming from. <a href="https://app.tokenguard.io/dashboard/4fd2260f-3eaa-4bd4-b026-f682fe7d4efb" target="_blank" rel="noopener"><img src="https://cdn.prod.website-files.com/64106628fe8d9d429a9e5610/66f5797d4686053cae8c0e07_user-segments-and-conversion-2-medium.png" alt="" width="700" height="557" /> Exemplary Hydration wallet acquisition insights &gt;&gt;</a> <a href="https://app.tokenguard.io/create" target="_blank" rel="noopener">Build your Bifrost, StellaSwap, Moonwell &amp; others dashboards here &gt;&gt;</a>
Moonbeam integration Moonbeam and its prominent dApps were integrated into our dApp Ranking. Smart contract ABIs were added to projects that responded to our request. First CRM &amp; conversion dashboards were built for most popular dApps.
<a href="https://app.tokenguard.io/beamex/users" target="_blank" rel="noopener"><img src="https://cdn.prod.website-files.com/64106628fe8d9d429a9e5610/66f5797d51cfc496e572aa6d_user-segments-and-conversion-3-medium.png" alt="" width="700" height="437" /> Exemplary Beamex CRM &gt;&gt;</a> <a href="https://app.tokenguard.io/dapp-ranking?blockchain=moonbeam&amp;growth-index=desc" target="_blank" rel="noopener">Active Moonbeam dApps &gt;&gt;</a>
Relay, parachains and external chains integration&nbsp; Polkadot, Kusama and Astar are already indexed but not yet available in our frontend. External blockchains to acquire users from - Arbitrum, Avalanche, BSC &amp; Ethereum are already indexed as well as their most valuable DeFi wallets:
<a href="https://app.tokenguard.io/uniswap/users" target="_blank" rel="noopener"><img src="https://cdn.prod.website-files.com/64106628fe8d9d429a9e5610/66f5797dd47615f6d86d2015_user-segments-and-conversion-4-medium.png" alt="" width="700" height="509" /> Top Uniswap DeFi users &gt;&gt;</a> <a href="https://app.tokenguard.io/lido/users" target="_blank" rel="noopener">Top Lido DeFi users &gt;&gt;</a>
<h2 id="conclusion">Conclusion</h2>
After finalizing the #922 proposal and delivering User Segments &amp; Conversion analytics for top $DOT projects, we plan to run an experimental user acquisition campaign that aims to drive most valuable DeFi wallets from $ETH, $ARB &amp; $AVAX to $DOT DeFi protocols. Overall we have indexed more than 1 million active DeFi users from these networks.
These campaigns are going to be organized in close cooperation with Bifrost, Hydration, StellaSwap &amp; other protocols as well as chosen marketing agencies we speak with - Distractive, Lunar Strategy &amp; ICL. This is the fastest and most measurable way (as of current knowledge) to increase $DOT activity, protocol revenues &amp; TVL.
<img src="https://cdn.prod.website-files.com/64106628fe8d9d429a9e5610/66f5625c4ed100b55cd4d789_user-segments-and-conversion-5-small.jpeg" alt="enter image description here" />
<h2 id="request">Request</h2>
On 27th of June 2024, Tokenguard submitted a successful proposal #922 to build the User Segmentation &amp; Conversion tool for DeFi protocols, parachains &amp; wallets within the Polkadot community for 37,573.3 $DOT. This amount was equal to $230,400 based on EMA7 $DOT price of $6.13.
Due to an interrupted approval, the proposal fell into a next disbursal period which caused an additional delay in transferring the funds. Rather than receive them on 25th of July, we received the funds on 16th of August (2 months after submitting the proposal).
Calculation of price decrease: Proposal Amount (27th of June, 2024):
<ul>
<li>Requested DOT: 37,573.30 $DOT</li>
<li>EMA-7 Price: $6.13</li>
<li>Total USD Value: 37,573.30 $DOT * $6.13 = $230,324.33</li>
</ul>
Funds Received (16th of August, 2024):
<ul>
<li>Received DOT: 37,573.30 $DOT</li>
<li>DOT Price: $4.28</li>
<li>Actual USD Value: 37,573.30 $DOT * $4.28 = $160,813.72</li>
</ul>
Difference:
<ul>
<li>69,510.61 USD</li>
</ul>
We kindly ask the Polkadot Community to consider this request in order to be able to fully integrate our user acquisition tool for $DOT projects.
<a href="https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/edit">Original proposal available here &gt;&gt;</a>

Propose and approve a spend of treasury funds.

## Dispatch Origin

Must be [`Config::SpendOrigin`] with the `Success` value being at least
`amount` of `asset_kind` in the native asset. The amount of `asset_kind` is converted
for assertion using the [`Config::BalanceConverter`].

## Details

Create an approved spend for transferring a specific `amount` of `asset_kind` to a
designated beneficiary. The spend must be claimed using the `payout` dispatchable within
the [`Config::PayoutPeriod`].

### Parameters
- `asset_kind`: An indicator of the specific asset class to be spent.
- `amount`: The amount to be transferred from the treasury to the `beneficiary`.
- `beneficiary`: The beneficiary of the spend.
- `valid_from`: The block number from which the spend can be claimed. It can refer to
  the past if the resulting spend has not yet expired according to the
  [`Config::PayoutPeriod`]. If `None`, the spend can be claimed immediately after
  approval.

## Events

Emits [`Event::AssetSpendApproved`] if successful.

- **Problem Statement:** Tokenguard submitted a successful proposal to build a User Segmentation & Conversion tool for DeFi protocols, parachains & wallets within the Polkadot community but faced a delay in receiving the funds due to an interrupted approval process.
- **Significance:** The delayed funds resulted in a significant price decrease from the requested amount, impacting the project's ability to integrate the user acquisition tool effectively.
- **Proposed Solution:** Requesting the Polkadot Community to consider covering the price difference to enable the full integration of the user acquisition tool for $DOT projects.
- **Expected Outcomes:** Ensuring the successful implementation of the User Segmentation & Conversion tool for DeFi projects within the Polkadot ecosystem.

#1184 Polkadot User Acquisition tool 👨‍💻⬆️ [$DOT difference adjustment]

No Active Proposals