I propose to use approximately 59 million $DED from the Polkadot Treasury to conduct a targeted marketing campaign for the Korean speaking community prior to Korea Blockchain Week (KBW) 2024 in Seoul, South Korea. The requested funding will provide the $DED Project on Polkadot with international marketing exposure via Naver Cafe, which is the largest social networking service in South Korea. The proposed marketing campaign will run from 17 August to 02 September 2024 with the option to extend the campaign for an additional week at a discounted rate during KBW if needed. KBW is an annual global blockchain and web3 festival held that will take place from 02 - 07 September 2024 in Seoul, South Korea.

- Problem Statement: Lack of targeted marketing for the Korean speaking community prior to Korea Blockchain Week (KBW) 2024.
- Significance: Enhancing international marketing exposure via Naver Cafe, the largest social networking service in South Korea.
- Proposed Solution: Allocate approximately 59 million $DED from the Polkadot Treasury for a marketing campaign.
- Expected Outcomes: Increased awareness and engagement for the $DED Project on Polkadot before and during KBW 2024.

#1077 Proposal to use $DED to Conduct Targeted Marketing during KBW 2024

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