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Referendum#1092
Discussion#2423

POLKADOT CHARITY FOUNDATION - Establishment & Inaugural Initiative Launch

PCF
a year ago

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Introduction


Dear Polkadot community,

In this proposal, we aim to establish the Polkadot Charity Foundation in order to promote Polkadot technology for charitable causes, supporting projects that enhance social benefits and commitment to people, positioning itself as a leader in social responsibility. The creation of this foundation will benefit the growth of Polkadot and increase overall brand visibility, reputation and adoption. The work of the foundation will have a significant impact through international media and social coverage, solidifying Polkadot's presence worldwide.


PRESENTATION VIDEO

POLKADOT CHARITY FOUNDATION WEBSITE


Our Team

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1. Problem Statement


In today's competitive market, maintaining a positive brand image and achieving widespread recognition is increasingly challenging. Many companies struggle with limited visibility, negative public perception, and a lack of engagement with their target audience, and they resort to partnering with other NGOs to achieve greater reach. Nowadays, most companies in the blockchain industry do not have a corporate social responsibility arm as part of their company vision and mission.

2. Objective


The primary goal of the foundation is to enhance the global image of Polkadot. This proposal outlines how strategic charitable programs can foster brand growth, improve community loyalty, and establish Polkadot as a leader in social responsibility.

3. Solution


Establishing the Polkadot Charity Foundation represents a strategic move for Polkadot´s development by integrating philanthropy directly into its operations. Unlike partnering with external NGOs, creating an in-house foundation allows for full control over the charitable initiatives and ensures alignment with the core values and goals. Additionally, these activities will be widely publicized through national and international media outlets, generating positive social coverage and enhancing the brand’s reputation.

4. Conclusion


By establishing the Polkadot Charity Foundation, Polkadot creates a unique value proposition that differentiates it from its competitors, strengthens its relationship with the community and increases the influx of new users.

Full proposal here.


P.S. As early adopters of Polkadot, we reaffirm our commitment to Polkadot Charity Foundation by proactively funding the development of the website, branding, and promotional materials.


Comments (10)

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DotDotApe
a year ago

To summarize what I understood:

  • To elevate the Polkadot brand you plan feed 3,000 families (9.5% of the budget) by partnering with save the children, and also give out Polkadot merch (12.4% of the budget).
  • This donation is promoted through a three-week media campaign with content creation (43% of the budget)
  • You set up a foundation (14.3% of the budget)
  • Get paid in management fees (8.3% for two FTEs = $7,157 per FTE) and get food and travel paid
  • You assume that all the readers from FT, El Diario, Diario Bitcoin, and Crypto News are directly turned into "potential new adopters". Assuming a CAC of $0.00440 (39,099,500 new users / $171,850).

My questions would be

  1. Why are you asking in DOT and not in stables?
  2. Who are you, and why should we trust you?
  3. Do you cooperate with the Web3 Foundation?
  4. If this is primarily a marketing campaign, why aren't you cooperating with existing bounties and agencies to increase the chances of success of this campaign?

a year ago

Hi and thanks for your ref and proposal! I miss a strong narrative how Polkadot's technology can be leveraged for more impactful, sustainable outcomes. Most CSR initiatives typically establish a clear connection between their activities and their broader social impact. Without this, it might be more effective to donate to well-established international, national, or local organizations to strengthen our brand. I'm also curious about the decision to request funding in DOT rather than stablecoins. Given the inherent volatility of DOT, how do you plan to manage potential fluctuations in value? thx for your response.

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