[Upcoming Proposal] B2B Marketing & Sales Enablement For The Polkadot Ecosystem

B2B Marketing & Sales Enablement For The Polkadot Ecosystem

- **Problem Statement:** New players in the Web3 space are not being engaged effectively due to outdated marketing and sales strategies, leading to a need for targeted and differentiated approaches to attract diverse audiences like non-tech talent, institutional investors, government bodies, and B2B clients.
- **Significance:** The current one-size-fits-all strategy in Polkadot's marketing and sales efforts is ineffective, leading to untargeted communication, dispersed teams, lack of resources for enterprise sectors, lack of strategy, short-term focus, lack of prioritization, decentralized budget allocation, and unstructured processes.
- **Proposed Solution:** Break down the challenge into smaller parts and address them step by step by mapping the B2B market, prioritizing market segments, creating value propositions, translating them into go-to-market strategies, testing and iterating plans based on feedback, and rolling out updated plans for lead generation and client conversion.
- **Expected Outcomes:** Enhanced market presence, improved targeting precision, robust positioning strategy, better-qualified leads, shorter sales cycles, higher win rates, bigger deal sizes, higher customer satisfaction, and lifetime value, with a structured approach to drive B2B success in the Web3 space.

#2421 [Upcoming Proposal] B2B Marketing & Sales Enablement For The Polkadot Ecosystem

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