Tokenguard proposes to build a wallet segmentation & conversion growth tool, filling a gap in the current growth landscape. Polkadot Community channeled **more than 3M $DOT to different user acquisition activities** for Parachains, Wallets and DeFi but until now there was **no tool to measure & optimize these expenses so that they actually drove the TVL and $DOT value up.**

While tools like Dune & Dappradar provide on-chain protocol analysis, they primarily concentrate on raw data rather than optimizing user conversion. With cross-protocol tracking and **CRM-like features, Tokenguard allows discovering the most valuable user segments, their conversions & churn paths within seconds**, making it possible for DeFi, Wallets and Parachains to engage users more to increase revenue and maximize TVL.

## [Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)


Having experience in building Ink! tools, Tokenguard team would love to further assist Polkadot Builders by supporting native technologies of the ecosystem. This proposal supports:

- **Ink! Smart Contracts - flagship Substrate technology for building DeFi & dApps** ([Check AZero.ID User Insights](https://app.tokenguard.io/azeroid/users))
- **XCM - Polkadot native cross-consensus messaging**
- **Substrate Pallets - Polkadot native solution for extending parachains functionality**
- Wallet Apps - integration with Polkadot native wallet apps by API
- EVM Smart Contracts - used by Moonbeam & Astar ([Check StellaSwap User Insights](https://app.tokenguard.io/stellaswap/users))


![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672eed1aa25013e971608ae_polkadot-ecosystem.png)

# Problem
❌ **Improving $DOT-financed user acquisition**: Over 3M $DOT has been spent on user acquisition for DeFi, Wallets & dApps without effective tools to analyze user conversions, retention and TVL inflow.

❌ **Minimizing wallet churn**: With widespread use of XCM builders of Parachains and DeFi lack insights into sources of user inflow and directions of churn to improve their wallet retention. 

❌ **Wallet apps can't manage their users**: Wallet App builders don't have a tool to understand their most engaging features and market share. They don't know if new app features are actively used and whether their users churned by using a different wallet.

❌ **Inability to track on-chain conversions**: DeFi, dApp and Wallet builders can't understand which features are driving their applications' TVL and revenue up. 

# Solution

👥 **Most Valuable Wallet Segments**: Understand user behavior within specific parachains, dApps, wallets and DeFi protocols by segmenting wallets based on on-chain activity, usage of other on-chain services, protocol activity timeline, wallet balance, and tokens owned.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f35265d3ec9552192_screen-1.png)

📈 **Wallet Conversions Tracking**: Enable segmentation based on on-chain conversions within a specific dApp, DeFi protocol, or parachain, allowing customization of conversion types based on smart contracts, event types, timestamps, and conversion values.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee10606c40e757475136_screen-2.png)

👩‍💻 **Wallet CRM**: Allow Wallet, DeFi & dApp builders create a subsegment of their users and discover most popular features and dApps to build partnerships with. They can improve their marketing strategies by measuring conversions delivered by different subsegments.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f61ba5d015adba6ca_screen-3.png)

🔀 **Cross-chain $DOT User Flow**: Track $DOT user inflow and outflow from the ecosystem, analyze cross-parachain activity, determine user interests in CeXes and bridges, and identify attractive parachains for users.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f87503f84b7b68922_screen-4.png)

# Benefits for the Ecosystem

## Wallet Apps
1. Growing user engagement by identifying sources of wallets with highest retention
2. Helping $DOT increase its on-chain  activity
3. Understanding what features are used  most commonly and which ones need  improvement

Use Case: **CRM for Wallet Builders to increase the usage of their Wallet apps by identifying the most popular features among the community (Proposals: [Nova #1](https://polkadot.subsquare.io/referenda/8), [Nova #2](https://polkadot.subsquare.io/referenda/302), [Talisman #1](https://polkadot.subsquare.io/referenda/310), [Talisman #2](https://polkadot.subsquare.io/referenda/544), [SubWallet](https://polkadot.subsquare.io/referenda/448), [Telenova](https://polkadot.subsquare.io/referenda/611))**. Wallet Builders proposals prioritize the development and delivery of innovative features, broadening application support across the Polkadot ecosystem, and enhancing UI/UX design. Understanding the most used features by specific Wallet App in comparison to other Apps is crucial to build competitive advantage.

## DeFi
1. Understand which users segments  drive TVL growth to build incentivization strategies
2. Measure flow of users between DeFi and most common churn paths
3. Increase wallet retention from  $DOT financed campaigns

Use case: **Attracting new users through HydraDX incentives programs ([Hydration #1](https://polkadot.subsquare.io/referenda/560), [Hydration #2](https://polkadot.subsquare.io/referenda/561)) funded by the Treasury** and improving its effectiveness by understanding user segments behavior. The Polkadot Hydration Campaign aims to attract liquidity and attention to the Polkadot ecosystem. By providing liquidity to DOT and native tokens with 2 million DOT, the campaign seeks to achieve higher TVL and facilitate more efficient trading for a variety of native tokens. 

## Relay & parachains
1. Increase efficiency of $DOT user acquisition  campaigns by tracking the source of  most converting wallets
2. Grow the share of staking users
3. Identify on-chain sources of users and inflow from parachains

Use case: **Increase the effectiveness of on-chain campaigns funded by the Treasury ([Holder-targeted Audience Growth w/ Addressable.io](https://polkadot.polkassembly.io/treasury/541), [Pinkdrop](https://polkadot.polkassembly.io/referenda/567)) by identifying the on-chain activities that bring in the most valuable users and drive conversions.** These initiatives focus on attracting new audiences, retaining current users, and amplifying the ecosystem's branding. Key activities include acquiring new audiences with targeted ads or tokens available in the $DOT ecosystem.

## dApps
1. Grow the most active user segment  with highly targeted rewarding  campaigns
2. Improve dApp features and common  conversion blockers
3. Minimize users churning to other dApps or set up partnerships with them

Use case: **Helping increase TVL and Volume of StellaSwap funded by Treasury by understanding what kind of incentives convert into valuable users. ([StellaSwap Incentive Program](https://polkadot.subsquare.io/referenda/580))**. The Liquidity Incentives Program allocates 1M DOT over 12 months to incentivize liquidity provision across 20 farms, targeting a TVL of $55 million. Grants exclusively reward LP stakers with DOT & STELLA tokens to deepen market liquidity and enhance price efficiency.

# Examples of Tokenguard usage:
Tokenguard is being utilized by the community and various Polkadot dApps for promotional purposes:

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed89e4cd2324ae293883_tokenguard-usage.png)
![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed8934dd9ee8ee843ca4_tokenguard-usage-2.png)

## We value your feedback and invite you to the discussion!

[Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)

Tokenguard proposes to build a wallet segmentation & conversion growth tool, filling a gap in the current growth landscape. Polkadot Community channeled **more than 3M $DOT to different user acquisition activities** for Parachains, Wallets and DeFi but until now there was **no tool to measure & optimize these expenses so that they actually drove the TVL and $DOT value up.**

While tools like Dune & Dappradar provide on-chain protocol analysis, they primarily concentrate on raw data rather than optimizing user conversion. With cross-protocol tracking and **CRM-like features, Tokenguard allows discovering the most valuable user segments, their conversions & churn paths within seconds**, making it possible for DeFi, Wallets and Parachains to engage users more to increase revenue and maximize TVL.

## [Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)


Having experience in building Ink! tools, Tokenguard team would love to further assist Polkadot Builders by supporting native technologies of the ecosystem. This proposal supports:

- **Ink! Smart Contracts - flagship Substrate technology for building DeFi & dApps** ([Check AZero.ID User Insights](https://app.tokenguard.io/azeroid/users))
- **XCM - Polkadot native cross-consensus messaging**
- **Substrate Pallets - Polkadot native solution for extending parachains functionality**
- Wallet Apps - integration with Polkadot native wallet apps by API
- EVM Smart Contracts - used by Moonbeam & Astar ([Check StellaSwap User Insights](https://app.tokenguard.io/stellaswap/users))


![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672eed1aa25013e971608ae_polkadot-ecosystem.png)

# Problem
❌ **Improving $DOT-financed user acquisition**: Over 3M $DOT has been spent on user acquisition for DeFi, Wallets & dApps without effective tools to analyze user conversions, retention and TVL inflow.

❌ **Minimizing wallet churn**: With widespread use of XCM builders of Parachains and DeFi lack insights into sources of user inflow and directions of churn to improve their wallet retention. 

❌ **Wallet apps can't manage their users**: Wallet App builders don't have a tool to understand their most engaging features and market share. They don't know if new app features are actively used and whether their users churned by using a different wallet.

❌ **Inability to track on-chain conversions**: DeFi, dApp and Wallet builders can't understand which features are driving their applications' TVL and revenue up. 

# Solution

👥 **Most Valuable Wallet Segments**: Understand user behavior within specific parachains, dApps, wallets and DeFi protocols by segmenting wallets based on on-chain activity, usage of other on-chain services, protocol activity timeline, wallet balance, and tokens owned.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f35265d3ec9552192_screen-1.png)

📈 **Wallet Conversions Tracking**: Enable segmentation based on on-chain conversions within a specific dApp, DeFi protocol, or parachain, allowing customization of conversion types based on smart contracts, event types, timestamps, and conversion values.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee10606c40e757475136_screen-2.png)

👩‍💻 **Wallet CRM**: Allow Wallet, DeFi & dApp builders create a subsegment of their users and discover most popular features and dApps to build partnerships with. They can improve their marketing strategies by measuring conversions delivered by different subsegments.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f61ba5d015adba6ca_screen-3.png)

🔀 **Cross-chain $DOT User Flow**: Track $DOT user inflow and outflow from the ecosystem, analyze cross-parachain activity, determine user interests in CeXes and bridges, and identify attractive parachains for users.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f87503f84b7b68922_screen-4.png)

# Benefits for the Ecosystem

## Wallet Apps
1. Growing user engagement by identifying sources of wallets with highest retention
2. Helping $DOT increase its on-chain  activity
3. Understanding what features are used  most commonly and which ones need  improvement

Use Case: **CRM for Wallet Builders to increase the usage of their Wallet apps by identifying the most popular features among the community (Proposals: [Nova #1](https://polkadot.subsquare.io/referenda/8), [Nova #2](https://polkadot.subsquare.io/referenda/302), [Talisman #1](https://polkadot.subsquare.io/referenda/310), [Talisman #2](https://polkadot.subsquare.io/referenda/544), [SubWallet](https://polkadot.subsquare.io/referenda/448), [Telenova](https://polkadot.subsquare.io/referenda/611))**. Wallet Builders proposals prioritize the development and delivery of innovative features, broadening application support across the Polkadot ecosystem, and enhancing UI/UX design. Understanding the most used features by specific Wallet App in comparison to other Apps is crucial to build competitive advantage.

## DeFi
1. Understand which users segments  drive TVL growth to build incentivization strategies
2. Measure flow of users between DeFi and most common churn paths
3. Increase wallet retention from  $DOT financed campaigns

Use case: **Attracting new users through HydraDX incentives programs ([Hydration #1](https://polkadot.subsquare.io/referenda/560), [Hydration #2](https://polkadot.subsquare.io/referenda/561)) funded by the Treasury** and improving its effectiveness by understanding user segments behavior. The Polkadot Hydration Campaign aims to attract liquidity and attention to the Polkadot ecosystem. By providing liquidity to DOT and native tokens with 2 million DOT, the campaign seeks to achieve higher TVL and facilitate more efficient trading for a variety of native tokens. 

## Relay & parachains
1. Increase efficiency of $DOT user acquisition  campaigns by tracking the source of  most converting wallets
2. Grow the share of staking users
3. Identify on-chain sources of users and inflow from parachains

Use case: **Increase the effectiveness of on-chain campaigns funded by the Treasury ([Holder-targeted Audience Growth w/ Addressable.io](https://polkadot.polkassembly.io/treasury/541), [Pinkdrop](https://polkadot.polkassembly.io/referenda/567)) by identifying the on-chain activities that bring in the most valuable users and drive conversions.** These initiatives focus on attracting new audiences, retaining current users, and amplifying the ecosystem's branding. Key activities include acquiring new audiences with targeted ads or tokens available in the $DOT ecosystem.

## dApps
1. Grow the most active user segment  with highly targeted rewarding  campaigns
2. Improve dApp features and common  conversion blockers
3. Minimize users churning to other dApps or set up partnerships with them

Use case: **Helping increase TVL and Volume of StellaSwap funded by Treasury by understanding what kind of incentives convert into valuable users. ([StellaSwap Incentive Program](https://polkadot.subsquare.io/referenda/580))**. The Liquidity Incentives Program allocates 1M DOT over 12 months to incentivize liquidity provision across 20 farms, targeting a TVL of $55 million. Grants exclusively reward LP stakers with DOT & STELLA tokens to deepen market liquidity and enhance price efficiency.


# Examples of Tokenguard usage:
Tokenguard is being utilized by the community and various Polkadot dApps for promotional purposes:

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed89e4cd2324ae293883_tokenguard-usage.png)
![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed8934dd9ee8ee843ca4_tokenguard-usage-2.png)

## We value your feedback and invite you to the discussion!

[Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)

Polkadot User Segments & Conversions 👨‍👩‍👧‍👦 for Ink!, Pallets & XCM 

Tokenguard proposes to build a wallet segmentation & conversion growth tool, filling a gap in the current growth landscape. Polkadot Community channeled **more than 3M $DOT to different user acquisition activities** for Parachains, Wallets and DeFi but until now there was **no tool to measure & optimize these expenses so that they actually drove the TVL and $DOT value up.**

While tools like Dune & Dappradar provide on-chain protocol analysis, they primarily concentrate on raw data rather than optimizing user conversion. With cross-protocol tracking and **CRM-like features, Tokenguard allows discovering the most valuable user segments, their conversions & churn paths within seconds**, making it possible for DeFi, Wallets and Parachains to engage users more to increase revenue and maximize TVL.

## [Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)


Having experience in building Ink! tools, Tokenguard team would love to further assist Polkadot Builders by supporting native technologies of the ecosystem. This proposal supports:

- **Ink! Smart Contracts - flagship Substrate technology for building DeFi & dApps** ([Check AZero.ID User Insights](https://app.tokenguard.io/azeroid/users))
- **XCM - Polkadot native cross-consensus messaging**
- **Substrate Pallets - Polkadot native solution for extending parachains functionality**
- Wallet Apps - integration with Polkadot native wallet apps by API
- EVM Smart Contracts - used by Moonbeam & Astar ([Check StellaSwap User Insights](https://app.tokenguard.io/stellaswap/users))


![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672eed1aa25013e971608ae_polkadot-ecosystem.png)

# Problem
❌ **Improving $DOT-financed user acquisition**: Over 3M $DOT has been spent on user acquisition for DeFi, Wallets & dApps without effective tools to analyze user conversions, retention and TVL inflow.

❌ **Minimizing wallet churn**: With widespread use of XCM builders of Parachains and DeFi lack insights into sources of user inflow and directions of churn to improve their wallet retention. 

❌ **Wallet apps can't manage their users**: Wallet App builders don't have a tool to understand their most engaging features and market share. They don't know if new app features are actively used and whether their users churned by using a different wallet.

❌ **Inability to track on-chain conversions**: DeFi, dApp and Wallet builders can't understand which features are driving their applications' TVL and revenue up. 

# Solution

👥 **Most Valuable Wallet Segments**: Understand user behavior within specific parachains, dApps, wallets and DeFi protocols by segmenting wallets based on on-chain activity, usage of other on-chain services, protocol activity timeline, wallet balance, and tokens owned.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f35265d3ec9552192_screen-1.png)

📈 **Wallet Conversions Tracking**: Enable segmentation based on on-chain conversions within a specific dApp, DeFi protocol, or parachain, allowing customization of conversion types based on smart contracts, event types, timestamps, and conversion values.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee10606c40e757475136_screen-2.png)

👩‍💻 **Wallet CRM**: Allow Wallet, DeFi & dApp builders create a subsegment of their users and discover most popular features and dApps to build partnerships with. They can improve their marketing strategies by measuring conversions delivered by different subsegments.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f61ba5d015adba6ca_screen-3.png)

🔀 **Cross-chain $DOT User Flow**: Track $DOT user inflow and outflow from the ecosystem, analyze cross-parachain activity, determine user interests in CeXes and bridges, and identify attractive parachains for users.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f87503f84b7b68922_screen-4.png)

# Benefits for the Ecosystem

## Wallet Apps
1. Growing user engagement by targeting the sources with highest retention
2. Helping $DOT increase its on-chain  activity
3. Understanding what features are used  most commonly and which ones need  improvement 

Use Case: **CRM for Wallet Builders to increase the usage of their Wallet apps by identifying the most popular features among the community (Proposals: [Nova #1](https://polkadot.subsquare.io/referenda/8), [Nova #2](https://polkadot.subsquare.io/referenda/302), [Talisman #1](https://polkadot.subsquare.io/referenda/310), [Talisman #2](https://polkadot.subsquare.io/referenda/544), [SubWallet](https://polkadot.subsquare.io/referenda/448), [Telenova](https://polkadot.subsquare.io/referenda/611))**. Wallet Builders proposals prioritize the development and delivery of innovative features, broadening application support across the Polkadot ecosystem, and enhancing UI/UX design. Understanding the most used features by specific Wallet App in comparison to other Apps is crucial to build competitive advantage.

## DeFi
1. Understand which users segments  drive TVL growth
2. Measure flow of users between DeFi and most common churn paths
3. Increase wallet retention from  $DOT financed campaigns

Use case: **Attracting new users through HydraDX incentives programs ([Hydration #1](https://polkadot.subsquare.io/referenda/560), [Hydration #2](https://polkadot.subsquare.io/referenda/561)) funded by the Treasury** and improving its effectiveness by understanding user segments behavior. The Polkadot Hydration Campaign aims to attract liquidity and attention to the Polkadot ecosystem. By providing liquidity to DOT and native tokens with 2 million DOT, the campaign seeks to achieve higher TVL and facilitate more efficient trading for a variety of native tokens. 

## Relay & parachains
1. Increase efficiency of $DOT user acquisition  campaigns by tracking the source of  most converting wallets
2. Grow the share of staking users
3. Identify on and off-chain sources of users

Use case: **Increase the effectiveness of on-chain campaigns funded by the Treasury ([Holder-targeted Audience Growth w/ Addressable.io](https://polkadot.polkassembly.io/treasury/541), [Pinkdrop](https://polkadot.polkassembly.io/referenda/567)) by identifying the on-chain activities that bring in the most valuable users and drive conversions.** These initiatives focus on attracting new audiences, retaining current users, and amplifying the ecosystem's branding. Key activities include acquiring new audiences with targeted ads or tokens available in the $DOT ecosystem.

## dApps
1. Grow the most active user segment  with highly targeted marketing  campaigns
2. Improve dApp features and common  conversion blockers
3. Minimize users churning to other dApps

Use case: **Helping increase TVL and Volume of StellaSwap funded by Treasury by understanding what kind of incentives convert into valuable users. ([StellaSwap Incentive Program](https://polkadot.subsquare.io/referenda/580))**. The Liquidity Incentives Program allocates 1M DOT over 12 months to incentivize liquidity provision across 20 farms, targeting a TVL of $55 million. Grants exclusively reward LP stakers with DOT & STELLA tokens to deepen market liquidity and enhance price efficiency.


# Examples of Tokenguard usage:
Tokenguard is being utilized by the community and various Polkadot dApps for promotional purposes:

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed89e4cd2324ae293883_tokenguard-usage.png)
![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed8934dd9ee8ee843ca4_tokenguard-usage-2.png)

## We value your feedback and invite you to the discussion!

[Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)

Tokenguard proposes to build a wallet segmentation & conversion growth tool, filling a gap in the current growth landscape. Polkadot Community channeled **more than 3M $DOT to different user acquisition activities** for Parachains, Wallets and DeFi but until now there was **no tool to measure & optimize these expenses so that they actually drove the TVL and $DOT value up.**

While tools like Dune & Dappradar provide on-chain protocol analysis, they primarily concentrate on raw data rather than optimizing user conversion. With cross-protocol tracking and **CRM-like features, Tokenguard allows discovering the most valuable user segments, their conversions & churn paths within seconds**, making it possible for DeFi, Wallets and Parachains to engage users more to increase revenue and maximize TVL.

## [Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)

Having experience in building Ink! tools, Tokenguard team would love to further assist Polkadot Builders by supporting native technologies of the ecosystem. This proposal supports:

- **Ink! Smart Contracts - flagship Substrate technology for building DeFi & dApps** ([Check AZero.ID User Insights](https://app.tokenguard.io/azeroid/users))
- **XCM - Polkadot native cross-consensus messaging**
- **Substrate Pallets - Polkadot native solution for extending parachains functionality**
- Wallet Apps - integration with Polkadot native wallet apps by API
- EVM Smart Contracts - used by Moonbeam & Astar ([Check StellaSwap User Insights](https://app.tokenguard.io/stellaswap/users))


![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672eed1aa25013e971608ae_polkadot-ecosystem.png)

# Problem
❌ **Improving $DOT-financed user acquisition**: Over 3M $DOT has been spent on user acquisition for DeFi, Wallets & dApps without effective tools to analyze user conversions, retention and TVL inflow.

❌ **Minimizing wallet churn**: With widespread use of XCM builders of Parachains and DeFi lack insights into sources of user inflow and directions of churn to improve their wallet retention. 

❌ **Wallet apps can't manage their users**: Wallet App builders don't have a tool to understand their most engaging features and market share. They don't know if new app features are actively used and whether their users churned by using a different wallet.

❌ **Inability to track on-chain conversions**: DeFi, dApp and Wallet builders can't understand which features are driving their applications' TVL and revenue up. 

# Solution

👥 **Most Valuable Wallet Segments**: Understand user behavior within specific parachains, dApps, wallets and DeFi protocols by segmenting wallets based on on-chain activity, usage of other on-chain services, protocol activity timeline, wallet balance, and tokens owned.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f35265d3ec9552192_screen-1.png)

📈 **Wallet Conversions Tracking**: Enable segmentation based on on-chain conversions within a specific dApp, DeFi protocol, or parachain, allowing customization of conversion types based on smart contracts, event types, timestamps, and conversion values.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee10606c40e757475136_screen-2.png)

👩‍💻 **Wallet CRM**: Allow Wallet, DeFi & dApp builders create a subsegment of their users and discover most popular features and dApps to build partnerships with. They can improve their marketing strategies by measuring conversions delivered by different subsegments.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f61ba5d015adba6ca_screen-3.png)

🔀 **Cross-chain $DOT User Flow**: Track $DOT user inflow and outflow from the ecosystem, analyze cross-parachain activity, determine user interests in CeXes and bridges, and identify attractive parachains for users.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f87503f84b7b68922_screen-4.png)

# Benefits for the Ecosystem

## Wallet Apps
1. Growing user engagement by targeting the sources with highest retention
2. Helping $DOT increase its on-chain  activity
3. Understanding what features are used  most commonly and which ones need  improvement 

Use Case: **CRM for Wallet Builders to increase the usage of their Wallet apps by identifying the most popular features among the community (Proposals: [Nova #1](https://polkadot.subsquare.io/referenda/8), [Nova #2](https://polkadot.subsquare.io/referenda/302), [Talisman #1](https://polkadot.subsquare.io/referenda/310), [Talisman #2](https://polkadot.subsquare.io/referenda/544), [SubWallet](https://polkadot.subsquare.io/referenda/448), [Telenova](https://polkadot.subsquare.io/referenda/611))**. Wallet Builders proposals prioritize the development and delivery of innovative features, broadening application support across the Polkadot ecosystem, and enhancing UI/UX design. Understanding the most used features by specific Wallet App in comparison to other Apps is crucial to build competitive advantage.

## DeFi
1. Understand which users segments  drive TVL growth
2. Measure flow of users between DeFi and most common churn paths
3. Increase wallet retention from  $DOT financed campaigns

Use case: **Attracting new users through HydraDX incentives programs ([Hydration #1](https://polkadot.subsquare.io/referenda/560), [Hydration #2](https://polkadot.subsquare.io/referenda/561)) funded by the Treasury** and improving its effectiveness by understanding user segments behavior. The Polkadot Hydration Campaign aims to attract liquidity and attention to the Polkadot ecosystem. By providing liquidity to DOT and native tokens with 2 million DOT, the campaign seeks to achieve higher TVL and facilitate more efficient trading for a variety of native tokens. 

## Relay & parachains
1. Increase efficiency of $DOT user acquisition  campaigns by tracking the source of  most converting wallets
2. Grow the share of staking users
3. Identify on and off-chain sources of users

Use case: **Increase the effectiveness of on-chain campaigns funded by the Treasury ([Holder-targeted Audience Growth w/ Addressable.io](https://polkadot.polkassembly.io/treasury/541), [Pinkdrop](https://polkadot.polkassembly.io/referenda/567)) by identifying the on-chain activities that bring in the most valuable users and drive conversions.** These initiatives focus on attracting new audiences, retaining current users, and amplifying the ecosystem's branding. Key activities include acquiring new audiences with targeted ads or tokens available in the $DOT ecosystem.

## dApps
1. Grow the most active user segment  with highly targeted marketing  campaigns
2. Improve dApp features and common  conversion blockers
3. Minimize users churning to other dApps

Use case: **Helping increase TVL and Volume of StellaSwap funded by Treasury by understanding what kind of incentives convert into valuable users. ([StellaSwap Incentive Program](https://polkadot.subsquare.io/referenda/580))**. The Liquidity Incentives Program allocates 1M DOT over 12 months to incentivize liquidity provision across 20 farms, targeting a TVL of $55 million. Grants exclusively reward LP stakers with DOT & STELLA tokens to deepen market liquidity and enhance price efficiency.


# Examples of Tokenguard usage:
Tokenguard is being utilized by the community and various Polkadot dApps for promotional purposes:

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed89e4cd2324ae293883_tokenguard-usage.png)
![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed8934dd9ee8ee843ca4_tokenguard-usage-2.png)

## We value your feedback and invite you to the discussion!

[Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)

Polkadot User Segments & Conversions 👨‍👩‍👧‍👦 (Ink!, Pallets & XCM)

Tokenguard proposes to build a wallet segmentation & conversion growth tool, filling a gap in the current growth landscape. Polkadot Community channeled **more than 3M $DOT to different user acquisition activities** for Parachains, Wallets and DeFi but until now there was **no tool to measure & optimize these expenses so that they actually drove the TVL and $DOT value up.**

While tools like Dune & Dappradar provide on-chain protocol analysis, they primarily concentrate on raw data rather than optimizing user conversion. With cross-protocol tracking and **CRM-like features, Tokenguard allows discovering the most valuable user segments, their conversions & churn paths within seconds**, making it possible for DeFi, Wallets and Parachains to engage users more to increase revenue and maximize TVL.

## [Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)

This proposal supports the following technologies:

- **Ink! Smart Contracts - flagship Substrate technology for building DeFi & dApps** ([Check AZero.ID User Insights](https://app.tokenguard.io/azeroid/users))
- **XCM - Polkadot native cross-consensus messaging**
- **Substrate Pallets - Substrate-native solution for extending parachains functionality**
- Wallet Apps - integration with Polkadot native wallet apps by API
- EVM Smart Contracts - used by Moonbeam & Astar ([Check StellaSwap User Insights](https://app.tokenguard.io/stellaswap/users))


![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672eed1aa25013e971608ae_polkadot-ecosystem.png)

# Problem
❌ **Improving $DOT-financed user acquisition**: Over 3M $DOT has been spent on user acquisition for DeFi, Wallets & dApps without effective tools to analyze user conversions, retention and TVL inflow.

❌ **Minimizing wallet churn**: With widespread use of XCM builders of Parachains and DeFi lack insights into sources of user inflow and directions of churn to improve their wallet retention. 

❌ **Wallet apps can't manage their users**: Wallet App builders don't have a tool to understand their most engaging features and market share. They don't know if new app features are actively used and whether their users churned by using a different wallet.

❌ **Inability to track on-chain conversions**: DeFi, dApp and Wallet builders can't understand which features are driving their applications' TVL and revenue up. 

# Solution

👥 **Most Valuable Wallet Segments**: Understand user behavior within specific parachains, dApps, wallets and DeFi protocols by segmenting wallets based on on-chain activity, usage of other on-chain services, protocol activity timeline, wallet balance, and tokens owned.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f35265d3ec9552192_screen-1.png)

📈 **Wallet Conversions Tracking**: Enable segmentation based on on-chain conversions within a specific dApp, DeFi protocol, or parachain, allowing customization of conversion types based on smart contracts, event types, timestamps, and conversion values.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee10606c40e757475136_screen-2.png)

👩‍💻 **Wallet CRM**: Allow Wallet, DeFi & dApp builders create a subsegment of their users and discover most popular features and dApps to build partnerships with. They can improve their marketing strategies by measuring conversions delivered by different subsegments.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f61ba5d015adba6ca_screen-3.png)

🔀 **Cross-chain $DOT User Flow**: Track $DOT user inflow and outflow from the ecosystem, analyze cross-parachain activity, determine user interests in CeXes and bridges, and identify attractive parachains for users.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f87503f84b7b68922_screen-4.png)

# Benefits for the Ecosystem

## Wallet Apps
1. Growing user engagement by targeting the sources with highest retention
2. Helping $DOT increase its on-chain  activity
3. Understanding what features are used  most commonly and which ones need  improvement 

Use Case: **CRM for Wallet Builders to increase the usage of their Wallet apps by identifying the most popular features among the community (Proposals: [Nova #1](https://polkadot.subsquare.io/referenda/8), [Nova #2](https://polkadot.subsquare.io/referenda/302), [Talisman #1](https://polkadot.subsquare.io/referenda/310), [Talisman #2](https://polkadot.subsquare.io/referenda/544), [SubWallet](https://polkadot.subsquare.io/referenda/448), [Telenova](https://polkadot.subsquare.io/referenda/611))**. Wallet Builders proposals prioritize the development and delivery of innovative features, broadening application support across the Polkadot ecosystem, and enhancing UI/UX design. Understanding the most used features by specific Wallet App in comparison to other Apps is crucial to build competitive advantage.

## DeFi
1. Understand which users segments  drive TVL growth
2. Measure flow of users between DeFi and most common churn paths
3. Increase wallet retention from  $DOT financed campaigns

Use case: **Attracting new users through HydraDX incentives programs ([Hydration #1](https://polkadot.subsquare.io/referenda/560), [Hydration #2](https://polkadot.subsquare.io/referenda/561)) funded by the Treasury** and improving its effectiveness by understanding user segments behavior. The Polkadot Hydration Campaign aims to attract liquidity and attention to the Polkadot ecosystem. By providing liquidity to DOT and native tokens with 2 million DOT, the campaign seeks to achieve higher TVL and facilitate more efficient trading for a variety of native tokens. 

## Relay & parachains
1. Increase efficiency of $DOT user acquisition  campaigns by tracking the source of  most converting wallets
2. Grow the share of staking users
3. Identify on and off-chain sources of users

Use case: **Increase the effectiveness of on-chain campaigns funded by the Treasury ([Holder-targeted Audience Growth w/ Addressable.io](https://polkadot.polkassembly.io/treasury/541), [Pinkdrop](https://polkadot.polkassembly.io/referenda/567)) by identifying the on-chain activities that bring in the most valuable users and drive conversions.** These initiatives focus on attracting new audiences, retaining current users, and amplifying the ecosystem's branding. Key activities include acquiring new audiences with targeted ads or tokens available in the $DOT ecosystem.

## dApps
1. Grow the most active user segment  with highly targeted marketing  campaigns
2. Improve dApp features and common  conversion blockers
3. Minimize users churning to other dApps

Use case: **Helping increase TVL and Volume of StellaSwap funded by Treasury by understanding what kind of incentives convert into valuable users. ([StellaSwap Incentive Program](https://polkadot.subsquare.io/referenda/580))**. The Liquidity Incentives Program allocates 1M DOT over 12 months to incentivize liquidity provision across 20 farms, targeting a TVL of $55 million. Grants exclusively reward LP stakers with DOT & STELLA tokens to deepen market liquidity and enhance price efficiency.


# Examples of Tokenguard usage:
Tokenguard is being utilized by the community and various Polkadot dApps for promotional purposes:

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed89e4cd2324ae293883_tokenguard-usage.png)
![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed8934dd9ee8ee843ca4_tokenguard-usage-2.png)

## We value your feedback and invite you to the discussion!

[Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)

Tokenguard proposes to build a wallet segmentation & conversion growth tool, filling a gap in the current growth landscape. Polkadot Community channeled **more than 4M $DOT to different marketing activities** for Parachains, Wallets and DeFi but until now there was **no tool to measure & optimize these expenses so that they actually drove the TVL and $DOT value up.**

While tools like Dune & Dappradar provide on-chain protocol analysis, they primarily concentrate on raw data rather than optimizing user conversion. With cross-protocol tracking and **CRM-like features, Tokenguard allows discovering the most valuable user segments and their conversions within seconds**, making it possible for DeFi, dApps, Wallets and Parachains to engage users more to increase revenue and maximize TVL.

## [Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672eed1aa25013e971608ae_polkadot-ecosystem.png)

# Problem
❌ **Improving $DOT-financed Marketing Campaigns**: Over 4M $DOT has been spent on marketing campaigns without effective tools to analyze user acquisition and their further retention.

❌ **Minimizing wallet churn**: Builders of parachains and dApps lack insights into sources of user inflow and directions of churn to improve their wallet retention.

❌ **Wallet apps can't manage their users**: Wallet builders don't have a tool to understand their most engaging features and market share.

❌ **Inability to Track On-Chain Conversions**: Understanding which events or calls are most frequently used by specific users is essential but currently difficult.

# Solution

👥 **Most Valuable Wallet Segments**: Understand user behavior within specific parachains, dApps, wallets and DeFi protocols by segmenting wallets based on on-chain activity, usage of other on-chain services, protocol activity timeline, wallet balance, and tokens owned.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f35265d3ec9552192_screen-1.png)

📈 **Wallet Conversions Tracking**: Enable segmentation based on on-chain conversions within a specific dApp, DeFi protocol, or parachain, allowing customization of conversion types based on smart contracts, event types, timestamps, and conversion values.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee10606c40e757475136_screen-2.png)

👩‍💻 **Wallet CRM**: Allow Wallet, DeFi & dApp builders create a subsegment of their users and discover most popular features and dApps to build partnerships with. They can improve their marketing strategies by measuring conversions delivered by different subsegments.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f61ba5d015adba6ca_screen-3.png)

🔀 **Cross-chain $DOT User Flow**: Track $DOT user inflow and outflow from the ecosystem, analyze cross-parachain activity, determine user interests in CeXes and bridges, and identify attractive parachains for users.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f87503f84b7b68922_screen-4.png)

# Benefits for the Ecosystem

## Relay & parachains
1. Increase efficiency of $DOT marketing  campaigns by tracking the source of most converting wallets
2. Grow the share of staking users
3. Identify on and off-chain sources of users

Use case: **Increase the effectiveness of marketing campaigns funded by the Treasury ([Bounty #1](https://polkadot.subsquare.io/referenda/402), [Bounty #2](https://polkadot.subsquare.io/referenda/488)) by identifying the marketing activities that bring in the most valuable users and drive conversions.** Adjust marketing strategies to focus on activities that generate a positive ROI and can operate perpetually. For example, allocate a higher percentage of the marketing budget to $DED campaigns instead of Twitter ads.

## DeFi
1. Understand which users segments  drive TVL growth
2. Measure flow of users between DeFi and most common churn paths
3. Increase wallet retention from  $DOT financed campaigns

Use case: **Attracting new users through HydraDX incentives programs ([Hydration #1](https://polkadot.subsquare.io/referenda/560), [Hydration #2](https://polkadot.subsquare.io/referenda/561)) funded by the Treasury** and improving its effectiveness by understanding user segments behavior. The Polkadot Hydration Campaign aims to attract liquidity and attention to the Polkadot ecosystem. By providing liquidity to DOT and native tokens with 2 million DOT, the campaign seeks to achieve higher TVL and facilitate more efficient trading for a variety of native tokens. 

## Wallet Apps
1. Growing user engagement by targeting the sources with highest retention
2. Helping $DOT increase its on-chain  activity
3. Understanding what features are used  most commonly and which ones need  improvement 

Use Case: **CRM for Wallet Builders to increase the usage of their Wallet apps by identifying the most popular features among the community (Proposals: [Nova #1](https://polkadot.subsquare.io/referenda/8), [Nova #2](https://polkadot.subsquare.io/referenda/302), [Talisman #1](https://polkadot.subsquare.io/referenda/310), [Talisman #2](https://polkadot.subsquare.io/referenda/544), [SubWallet](https://polkadot.subsquare.io/referenda/448), [Telenova](https://polkadot.subsquare.io/referenda/611))**. Wallet Builders proposals prioritize the development and delivery of innovative features, broadening application support across the Polkadot ecosystem, and enhancing UI/UX design. Understanding the most used features by specific Wallet App in comparison to other Apps is crucial to build competitive advante.

## dApps
1. Grow the most active user segment  with highly targeted marketing  campaigns
2. Improve dApp features and common  conversion blockers
3. Minimize users churning to other dApps

Use case: **Helping increase TVL and Volume of StellaSwap funded by Treasury by understanding what kind of incentives convert into valuable users. ([StellaSwap Incentive Program](https://polkadot.subsquare.io/referenda/580))**. The Liquidity Incentives Program allocates 1M DOT over 12 months to incentivize liquidity provision across 20 farms, targeting a TVL of $55 million. Grants exclusively reward LP stakers with DOT & STELLA tokens to deepen market liquidity and enhance price efficiency.


# Examples of Tokenguard usage:
Tokenguard is being utilized by the community and various Polkadot dApps for promotional purposes:

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed89e4cd2324ae293883_tokenguard-usage.png)
![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed8934dd9ee8ee843ca4_tokenguard-usage-2.png)

## We value your feedback and invite you to the discussion!

[Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)

Polkadot User Segments & Conversions 👨‍👩‍👧‍👦

Tokenguard proposes to build a wallet segmentation & conversion growth tool, filling a gap in the current growth landscape. Polkadot Community channeled **more than 4M $DOT to different marketing activities** for Parachains, Wallets and DeFi but until now there was **no tool to measure & optimize these expenses so that they actually drove the TVL and $DOT value up.**

While tools like Dune & Dappradar provide on-chain protocol analysis, they primarily concentrate on raw data rather than optimizing user conversion. With cross-protocol tracking and **CRM-like features, Tokenguard allows discovering the most valuable user segments and their conversions within seconds**, making it possible for DeFi, dApps, Wallets and Parachains to engage users more to increase revenue and maximize TVL.

## [Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672eed1aa25013e971608ae_polkadot-ecosystem.png)

# Problem
❌ **Improving $DOT-financed Marketing Campaigns**: Over 4M $DOT has been spent on marketing campaigns without effective tools to analyze user acquisition and their further retention.

❌ **Minimizing wallet churn**: Builders of parachains and dApps lack insights into sources of user inflow and directions of churn to improve their wallet retention.

❌ **Wallet apps can't manage their users**: Wallet builders don't have a tool to understand their most engaging features and market share.

❌ **Inability to Track On-Chain Conversions**: Understanding which events or calls are most frequently used by specific users is essential but currently difficult.

# Solution

👥 **Most Valuable Wallet Segments**: Understand user behavior within specific parachains, dApps, wallets and DeFi protocols by segmenting wallets based on on-chain activity, usage of other on-chain services, protocol activity timeline, wallet balance, and tokens owned.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f35265d3ec9552192_screen-1.png)

📈 **Wallet Conversions Tracking**: Enable segmentation based on on-chain conversions within a specific dApp, DeFi protocol, or parachain, allowing customization of conversion types based on smart contracts, event types, timestamps, and conversion values.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee10606c40e757475136_screen-2.png)

👩‍💻 **Wallet CRM**: Allow Wallet, DeFi & dApp builders create a subsegment of their users and discover most popular features and dApps to build partnerships with. They can improve their marketing strategies by measuring conversions delivered by different subsegments.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f61ba5d015adba6ca_screen-3.png)

🔀 **Cross-chain $DOT User Flow**: Track $DOT user inflow and outflow from the ecosystem, analyze cross-parachain activity, determine user interests in CeXes and bridges, and identify attractive parachains for users.

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ee0f87503f84b7b68922_screen-4.png)

# Benefits for the Ecosystem

## Relay & parachains
1. Increase efficiency of $DOT marketing  campaigns by tracking the source of most converting wallets
2. Grow the share of staking users
3. Identify on and off-chain sources of users

Use case: **Increase the effectiveness of marketing campaigns funded by the Treasury ([Bounty #1](https://polkadot.subsquare.io/referenda/402), [Bounty #2](https://polkadot.subsquare.io/referenda/488)) by identifying the marketing activities that bring in the most valuable users and drive conversions.** Adjust marketing strategies to focus on activities that generate a positive ROI and can operate perpetually. For example, allocate a higher percentage of the marketing budget to $DED campaigns instead of Twitter ads.

## DeFi
1. Understand which users segments  drive TVL growth
2. Measure flow of users between DeFi and most common churn paths
3. Increase wallet retention from  $DOT financed campaigns

Use case: **Attracting new users through HydraDX incentives programs ([Hydration #1](https://polkadot.subsquare.io/referenda/560), [Hydration #2](https://polkadot.subsquare.io/referenda/561)) funded by the Treasury** and improving its effectiveness by understanding user segments behavior. The Polkadot Hydration Campaign aims to attract liquidity and attention to the Polkadot ecosystem. By providing liquidity to DOT and native tokens with 2 million DOT, the campaign seeks to achieve higher TVL and facilitate more efficient trading for a variety of native tokens. 

## Wallet Apps
1. Growing user engagement by targeting the sources with highest retention
2. Helping $DOT increase its on-chain  activity
3. Understanding what features are used  most commonly and which ones need  improvement 

Use Case: **CRM for Wallet Builders to increase the usage of their Wallet apps by identifying the most popular features among the community (Proposals: [Nova #1](https://polkadot.subsquare.io/referenda/8), [Nova #2](https://polkadot.subsquare.io/referenda/302), [Talisman #1](https://polkadot.subsquare.io/referenda/310), [Talisman #2](https://polkadot.subsquare.io/referenda/544), [SubWallet](https://polkadot.subsquare.io/referenda/448), [Telenova](https://polkadot.subsquare.io/referenda/611))**. Wallet Builders proposals prioritize the development and delivery of innovative features, broadening application support across the Polkadot ecosystem, and enhancing UI/UX design. Understanding the most used features by specific Wallet App in comparison to other Apps is crucial to build competitive advante.

## dApps
1. Grow the most active user segment  with highly targeted marketing  campaigns
2. Improve dApp features and common  conversion blockers
3. Minimize users churning to other dApps

Use case: **Helping increase TVL and Volume of StellaSwap funded by Treasury by understanding what kind of incentives convert into valuable users. ([StellaSwap Incentive Program](https://polkadot.subsquare.io/referenda/580))**. The Liquidity Incentives Program allocates 1M DOT over 12 months to incentivize liquidity provision across 20 farms, targeting a TVL of $55 million. Grants exclusively reward LP stakers with DOT & STELLA tokens to deepen market liquidity and enhance price efficiency.

# Examples of Tokenguard usage:
Tokenguard is being utilized by the community and various Polkadot dApps for promotional purposes:

![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed89e4cd2324ae293883_tokenguard-usage.png)
![](https://uploads-ssl.webflow.com/64106628fe8d9d429a9e5610/6672ed8934dd9ee8ee843ca4_tokenguard-usage-2.png)

## We value your feedback and invite you to the discussion!

[Full proposal available here](https://docs.google.com/document/d/17kWzMbPRDoAGjCP0a-7qxiY66bt_uj6ko1vjC9EHYDk/)

- **Problem Statement:** Lack of effective tools to analyze user conversions, retention, and Total Value Locked (TVL) inflow for DeFi, Wallets, and dApps despite significant $3M DOT spending on user acquisition.
- **Significance:** Inadequate insights into user behavior, wallet churn, and inability to track on-chain conversions hinder growth and optimization of user acquisition activities within the Polkadot ecosystem.
- **Proposed Solution:** Tokenguard offers a wallet segmentation & conversion growth tool with CRM-like features to optimize user engagement, track conversions, and understand user segments within specific protocols.
- **Expected Outcomes:** Enhanced user engagement, improved revenue generation, increased TVL, and better understanding of user behavior to drive growth and maximize the value of $DOT investments in user acquisition activities.

#2363 Polkadot User Segments & Conversions 👨‍👩‍👧‍👦 for Ink!, Pallets & XCM

No Active Proposals