This proposal [https://docs.google.com/document/d/1lRZb-79VH59bXYwb9-9N2HFE4Vbxj3cWb9GRk--Jys4/edit?usp=sharing](url) presents an innovative opportunity for Polkadot to enhance its brand awareness and visibility. The strategy involves integrating the Polkadot brand into popular culture mediums, specifically films and TV shows that align with its brand image, such as techno-thrillers, crime dramas, and sci-fi.

The collaboration will be with sl8te.xyz, a platform spun out from Tokentraxx (http://Tokentraxx.com) (a web3 platform for music artists) with expertise in curating and developing brand partnerships within the film and TV industry. The plan involves the careful curation and integration of the Polkadot brand into a selection of 5 movies or TV shows for the period of 2024-2025 with our production company partners. In essence, we are re-imagining product placement and brand integration for a web3 world. 

The first proposed project is an action thriller titled CRYPTO HEIST, which offers an exciting opportunity for Polkadot brand placement and visibility - both digital and physical, across all digital devices. This movie is planned to go into production in September, with distribution on Netflix and/or other streamers.

The Polkadot collaboration with each film or TV project will be held on-chain via a 'Brand Partner Pass (NFT)', which includes a range of associated benefits and rights - this is an example of how we are pushing forward with the tokenization of real world assets. In this case, the tokenization of intellectual property (IP). This innovative approach combines the world of web3 and entertainment, offering a unique value proposition.

In addition to on-screen brand integration, the proposal includes the creation and distribution of digital and/or physical collectible/NFT collections & campaigns associated with each project. These will be planned and executed throughout the lifecycle of each project, providing ongoing marketing opportunities and community engagement.

The expectation is that this integrated approach will not only increase visibility and awareness of the Polkadot brand among a broader audience but also create a sustainable model of engagement through NFT and collectible creation. The proposal has been carefully detailed with plans, timelines, budgets, and key deliverables for the successful execution of the project. [https://docs.google.com/document/d/1lRZb-79VH59bXYwb9-9N2HFE4Vbxj3cWb9GRk--Jys4/edit?usp=sharing](url)

In summary, this proposal offers Polkadot an exciting opportunity to reach popular culture, increase brand awareness, and engage its community in a unique and sustainable way. The ultimate goal here is to pull more mainstream users onto the Polkadot network. 

We would welcome questions, comments, concerns that will help us iterate the proposal so that we can submit as a treasury proposal. Thanks for your consideration.

This proposal [https://eu1.hubs.ly/H09tVpM0](url) presents an innovative opportunity for Polkadot to enhance its brand awareness and visibility. The strategy involves integrating the Polkadot brand into popular culture mediums, specifically films and TV shows that align with its brand image, such as techno-thrillers, crime dramas, and sci-fi.

The collaboration will be with sl8te.xyz, a platform spun out from Tokentraxx (http://Tokentraxx.com) (a web3 platform for music artists) with expertise in curating and developing brand partnerships within the film and TV industry. The plan involves the careful curation and integration of the Polkadot brand into a selection of 5 movies or TV shows for the period of 2024-2025 with our production company partners. In essence, we are re-imagining product placement and brand integration for a web3 world. 

The first proposed project is an action thriller titled CRYPTO HEIST, which offers an exciting opportunity for Polkadot brand placement and visibility - both digital and physical, across all digital devices. This movie is planned to go into production in September, with distribution on Netflix and/or other streamers.

The Polkadot collaboration with each film or TV project will be held on-chain via a 'Brand Partner Pass (NFT)', which includes a range of associated benefits and rights - this is an example of how we are pushing forward with the tokenization of real world assets. In this case, the tokenization of intellectual property (IP). This innovative approach combines the world of web3 and entertainment, offering a unique value proposition.

In addition to on-screen brand integration, the proposal includes the creation and distribution of digital and/or physical collectible/NFT collections & campaigns associated with each project. These will be planned and executed throughout the lifecycle of each project, providing ongoing marketing opportunities and community engagement.

The expectation is that this integrated approach will not only increase visibility and awareness of the Polkadot brand among a broader audience but also create a sustainable model of engagement through NFT and collectible creation. The proposal has been carefully detailed with plans, timelines, budgets, and key deliverables for the successful execution of the project. [https://eu1.hubs.ly/H09tVpM0](url)

In summary, this proposal offers Polkadot an exciting opportunity to reach popular culture, increase brand awareness, and engage its community in a unique and sustainable way. The ultimate goal here is to pull more mainstream users onto the Polkadot network. 

We would welcome questions, comments, concerns that will help us iterate the proposal so that we can submit as a treasury proposal. Thanks for your consideration.

Brand Marketing & Digital Assets Proposal to Drive Adoption

- **Problem Statement:** Integrating Polkadot into popular culture mediums to enhance brand awareness.
- **Significance:** Enhancing brand visibility through film and TV collaborations.
- **Proposed Solution:** Collaborating with sl8te.xyz to integrate Polkadot into 5 movies/TV shows, starting with "CRYPTO HEIST," using NFTs for on-chain brand partnerships.
- **Expected Outcomes:** Increased brand visibility, engagement through NFTs, and mainstream user adoption onto the Polkadot network.

#2342 Brand Marketing & Digital Assets Proposal to Drive Adoption

No Active Proposals