Polkadot Q2 Marketing Campaigns by Distractive
Proponent "Campaign Proposal for Polkadot Q2 Marketing Campaigns by Distractive "
Beneficiary: Distractive Media - 13YMQVCcnv8LTJv2myvr7fdK84w8tXVtfH6tjFEiduFmWwCD
Requested Amount: $325,000, with the DOT allocation calculated based on the 7-day avg rate when submitting the proposal.
Short Description:
Distractive is a web3 marketing agency that’s been funded to serve as a representative for Polkadot in 2024, to help amplify the work being done throughout the Polkadot ecosystem. We’ve put together five campaigns for Q2 that will help shed light on the projects within the Polkadot ecosystem, as well as targeted campaigns that will help onboard new developers, partners, and community members in the space. All references to deliverables on social media and content refer to posts that will originate from the main Polkadot social accounts, as well as the Polkadot website and owned blogs.
Full proposal including cost breakdown can be found here
Look forward to the feedback
-Distractive Crew
Comments (1)
NOTE: All Distractive team’s salaries for planning, organization, and execution of these campaigns are covered by the Decentralized Futures grant. This proposal focuses solely on the costs associated with actual media spend, content creation from outside resources, and marketing expenses. There is no markup for media spend or any of the campaign deliverables. Unutilized funds will be allocated to future campaigns in Q3. A transparent and comprehensive report detailing expenditures and outcomes will be provided at the beginning of Q3, highlighting the results from all campaigns and any key takeaways.