AN UNPRECEDENTED MARKETING AND BUSINESS PLATFORMThe most significant opportunity in sports has arrived.

Overview

Jordi Alba, Sergio Busquets, Luis Suarez, David Beckham… and LIONEL MESSI (La Pulga) - The most marketable athlete in the world / video .

They are all part of the same organization… again! With matches played at the CHASE Stadium.

A local Polkadot Ambassador has established an opportunity for the community with Inter Miami CF (An MLS football club in Miami, FL) about an EPIC two-year partnership for the 2024 & 2025 seasons. We would like to present some of the highlights of this potential proposal to the community for feedback in the discussion below.

Some AMAZING highlights of this opportunity (shown in more detail below) include: Main Partner of Inter Miami CF, Training Kit Partner, Official Cryptocurrency of the Club, Use of Club Marks, Player Appearances, Front of Training Jersey Branding, Front of Training Bib Branding, Organic & Earned Media Exposure, Polkadot LED Boards in Stadium, Main Scoreboard Permanent Signage, Scoreboard Commercial at Halftime, Media Rights for 30sec Apple TV Commercials, Press Room Background Signage, Matchday Presenting Partner, Closed Circuit TV Commercials, Training Center Signage on Practice Fields, Right to Fan Zone Activation, Polkadot Logo on Official Inter Miami website and mobile app, Social Media Digital Content, Official Presenting Partnership Announcement & Press Release, Corporate Hospitality including Annual Field Level Suite/Premium Season Tickets/Corporate Events at Club Facilities, and lastly Merchandising Rights to First Team Training Jerseys and Co-Branded Products.

This is another opportunity for the Polkadot community and brand to continue the 2024/25 Polkadot North America campaign to build on brand awareness, media buzz, education, and potential business opportunities for the network. Inter Miami is undoubtedly seen as one of the favorites to win the 2024 MLS Cup with its legendary co-owner/president and all-star roster. Since the Argentine’s arrival last year (Lionel Messi), Inter Miami CF has increased in value on the Forbes’ rankings by 72 percent, from US$600 million to US$1.03 billion. Source Forbes -(video)

What is the MLS

Headquartered in New York City, Major League Soccer is celebrating its 29th season in 2024. It features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible programming lineup ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.

Who is Inter Miami CF

Club Internacional de Fútbol Miami (lit. International Miami Football Club), known as Inter Miami CF or Inter Miami (Spanish: Inter de Miami), is an American professional football/soccer club based in Fort Lauderdale, Florida.

On January 29, 2018, Major League Soccer (MLS) officially approved David Beckham's expansion team in Miami. Since it began playing in the Eastern Conference in the 2020 season, the club has signed several high-profile players, including Blaise Matuidi, Gonzalo Higuaín, Sergio Busquets, Jordi Alba, Lionel Messi, and Luis Suárez.

The club garnered international attention before its founding because of club president and co-owner David Beckham, and again in 2023 with the aforementioned signing of Lionel Messi on a free transfer. Following the signing, the club won its first major trophy, the expanded 2023 Leagues Cup, the North American competition for the CONCACAF region. It also qualified the team for the 2024 CONCACAF Champions Cup for the first time. The team's Forbes estimated value is $1.03 billion as of 2024, ranking second in the league behind Los Angeles FC thanks to the Messi Mania — (video).

Inter Miami CF Celebrity Roster

The club, co-owned by David Beckham, has left no stone unturned in its attempt to attract some of world soccer’s biggest names, especially when having to compete for players with teams from across the globe who have severe financial backing behind them. He has reunited former FC Barcelona teammates Lionel Messi, Luis Suarez, Sergio Busquets, and Jordi Alba at Inter Miami. Together, the group made history in Spain, winning four La Liga titles in five seasons and a UEFA Champions League title.

Lionel Messi’s case is the most notable one. The Argentine’s move to Las Garzas was made possible thanks to the multimillion-dollar MLS/Apple broadcast partnership, which he received a piece of and has led to him being the object of several documentaries on the streaming platform in the last few months. He was recently listed as the top marketable athlete in the world - source.

Luis Suarez’s announcement at the end of 2023 added another celebrity name to the club. The iconic Uruguayan striker will join the team ahead of the 2024 MLS season after being named the Best Player and Best Striker in the Brazilian league thanks to his 26 goals and 17 assists over 53 appearances and leading Grêmio to win the Campeonato Gaúcho and Recopa Gaúcha.

Sergio Busquets joined the club in July of 2023. The legendary Spanish midfielder's contract runs through the 2025 season. The one-time World Cup champion, nine-time La Liga winner, and former FC Barcelona captain is considered one of the greatest midfielders ever.

Jordi Alba also joined the club in the summer of 2023 through 2024 with a Club option for 2025. The one-time UEFA Euro winner, UEFA Champions League winner, UEFA Nations League winner, and six-time La Liga winner is regarded as one of the world’s best left-backs.

Social Media Stats (Followers)

Inter Miami CF
Instagram - 16.1mm
TikTok - 8.1mm
X - 1.2mm
YouTube - 200k
Facebook - 5.5mm

More followers than all major Florida sports properties combined
4th most followed sports franchise in the USA
More than double the followers of the NBA, NFL, and NHL combined
70% of the audience is between the age of 18-34
Top markets: USA, Argentina, Brazil, India, and Mexico.
Average of 2.6m impressions per post

TV Ratings & Viewership

All MLS games are broadcast globally on Apple TV.

Inter Miami CF leads all MLS teams in broadcast audience with 4.9 million viewers per game - source.

Benefits to the Community / Brand Impact

A Training Kit partnership with Inter Miami will immediately transcend Polkadot to become a globally recognized brand.

The arrival of Lionel Messi and other global icons has made Inter Miami the world’s most talked-about soccer club. Association with Inter Miami will drive instant Polkadot brand equity and credibility, which will incredibly impact the Polkadot network and ecosystem.

With the captivating daily digital content, the front of the Training Kit contains the most relevant share of voice within the Inter Miami CF training ecosystem. IMCF achieves this by presenting exclusive training sessions featuring the star players. The goal is to capture and capitalize on the attention surrounding the team training sessions and create authentic engagement with our influential digital audience.

IMCF & Polkadot Partnership Main Benefits

Brand Awareness & Media Exposure
Brand Credibility & Enterprise Value
North America & Global Growth
Positive influence on DOT acquisition/adoption
Community Impact: recruitment of ambassadors, Developers, & Talent

MAIN PARTNERSHIP EXECUTIVE TERM SHEET

Partnership Term

June 2024 - December 2025

Designation Rights

Training Kit Partner of Inter Miami CF
Main Partner of Inter Miami CF
Official Cryptocurrency of Inter Miami CF
Official Partner of Inter Miami CF

Business Category & Exclusivity

Cryptocurrency
Blockchain technology
Web3

Brand

Polkadot
Web3 Foundation

Association Rights

Intellectual Property Rights

Partner Designations
Global Use of Club Marks and IP
Global Use of Club imagery and collective player imagery

First Team Access

Rule of 4 - Player Usage

Player Appearances

Three (3) per season / Hard costs to be borne by IMCF
Up to 60 minutes per appearance

Club Executive Appearances

Ownership - One (1) per season
CBO or CSO - One (1) per season

First Team Apparel

Training Kit

Front of Training Jersey Branding - Sleeveless
Front of Training Jersey Branding - Long Sleeve
Front of Training Jersey Branding - Short Sleeve

Training Bib

Front of Training Bib Branding

Organic & Earned Media Exposure

Team Out of Home Advertising
Team and League Website
Team Collateral
Team Publications
Home and Away Matches
Apple TV League Designated Broadcasts
Apple TV Club Designated Broadcasts
Live TV Streaming Broadcasts
Weekly Television Highlight Shows
Local Daily TV News Stories
National Sports TV News and Highlights
International Sports TV News and Highlights
Local Print Media
National Print Media
International Print Media
International & Domestic Tournament Exposure
Digital Media
Social Media

In-Stadium Awareness

LED Boards

TV-Visible Field Level LED

In-Game Four (4) minutes
Pre Match (1) minute
Post Match (1) minute

TV-Visible Field Level Static LED Board

One (1)

Vomitory LED - Four (4) minutes

Main Scoreboard

Permanent Scoreboard Static Signage
Scoreboard Commercial (Halftime)

Media Rights

Apple TV :30 Second Commercials

Press Room

Press Conference Backdrop (Share of Voice)

Matchday Presenting Partner

Matchday Entitlement

Premium Hospitality Areas

Closed Circuit TV Commercials (Pre-Match)
Closed Circuit TV Commercials (Halftime)
Closed Circuit TV L-Bar

Training Center Awareness

Brand Exposure

Training Center Canvas - First Team Fields
Behind Goal Canvas - First Team Fields
Branded Static Signage - Training Sessions

Fan Engagement

Stadium Activation

Right to Fan Zone Activation (Inter Miami CF)

Community Program

Presenting partner of one (1) IMCF Foundation existing community initiative (Around education/youth)
To be amplified around IMCF Social Channels

Digital Engagement

Official Website & Mobile App

Main Partner Logo Inclusion
Partners Page Logo Inclusion
Banner Advertisements

Social Media & Digital Content

Pre-Match Warmups (FB, TW, IG)
- 34 Posts per Season
Inside Training Content (FB, TW, IG, Website) (How many per season)
Best Moments of Training (FB, TW, IG)
Training Kit Giveaway
Original Branded Promotions / Sweepstakes
E-mail blast - Two (2) per season

Newsletters

Inclusion on Matchday Newsletter Database

Public Relations

Partnership Announcement

Official Presentation of Partnership Announcement
Press Release
Announcement Event at Club Facilities

Corporate Hospitality

Match Tickets (Inter Miami CF)

Annual Field Level Suite
- 14 Tickets
- 4 Parking Passes
- F&B Credit for Suite $1500 per game
Premium Season Tickets
- Six (6) per season
- Three (3) Parking Passes

Premium Experiences

Away Match Trip
- Up to 4 guests + 1 Ambassador
First Team Training Access
- Two (2) per season
- Up to ten (10) guests
Pre-Match Warmup Experience
- Two (2) per season
- Up to 10 guests
Post-Match Photo
- 14 guests from Suite
- Two (2) per season
Theme Night

Merchandising Rights

First Team Training Jerseys
- Forty (40)
First Team Signed Training Jerseys
- Twenty (20)
- Minimum of 4 players
- Signed by at least one marquee player (LM, Suarez, SB, or Jordi Alba)
First Team Autographed Authentic Jerseys
- Twenty (20)
- Minimum of 4 players
- Signed by at least one marquee player (LM, Suarez, SB, or Jordi Alba)
Used Match Soccer Ball
- One (1) per Home Game
Right to produce Co-Branded Merch
- For giveaway based on MLS Commercial Guidelines

Intended Outcome of Potential Proposal

Polkadot to be theMain Partnership of Inter Miami CF for the 2024 & 25 seasons. The estimated total ask is around $8.82 mm USD (DOT requested will be to a multi-sig wallet based on a 30-day EMA when the referendum is submitted).

$8 mm to IMCF as Partnership Investment
8% ORSEN SA / Nicolo Zini - Contract Guarantor, contract and rights negotiation, Partnership Marketing, and activation agency fees
2.25% Community Administration Fees - Marketing and Partnership Handling

Anything over 2% of ask in USD (minus fees) would be returned to the treasury

Disclaimer

This below outlines the conditional rights granted to ORSEN SA upon approval of a referendum by the Polkadot network.
Conditions for Granting Rights:

Referendum Approval: The Polkadot network must approve a referendum before ORSEN SA can be granted any rights. This referendum involves a vote by token holders on the Polkadot network.

Rights Granted:

Use of Polkadot Brand and IP: Upon approval, ORSEN SA, represented by Sean O'Reilly (CEO), is granted the right to use the Polkadot brand and all associated intellectual property (IP) rights.

Limitations on Use:

Sole Purpose: The use of the brand and IP is strictly limited to "the delivery and execution of partnership rights with Inter Miami CF." This means ORSEN SA cannot use the Polkadot brand or IP for any other purpose without further permission.

Further Conditions:

Contract Execution: The granted rights become active only after a contract is executed between ORSEN SA and Inter Miami CF / MLS (Major League Soccer).

Obligations of ORSEN SA:

Marketing Benefit for Polkadot: Once the contract is signed, ORSEN SA agrees to implement the marketing rights outlined in the document "solely for the benefit of the Polkadot network." ORSEN SA's marketing efforts using the Polkadot brand must aim to promote the Polkadot network.

Key Points:

The rights granted are conditional on a referendum approval and contract execution.
ORSEN SA can only use the Polkadot brand and IP for its partnership with Inter Miami CF.
ORSEN SA's marketing activities using the Polkadot brand must benefit the Polkadot network.

Timeline to Execute

We are looking for feedback from the community on this discussion over the next week, with hopes of getting a referendum up for voting if there is interest from the community in pursuing this partnership.

Please feel free to add any comments to this discussion. We will be happy to help address any questions the community has.

Appendix

Who is ORSEN

Verified Account ID

ORSEN is the sports and entertainment partnership enabler. It is a Connector, Facilitator, and Trusted Advisor. ORSEN works alongside brand partners and rights holders to identify, create, and optimize future-proofed partnerships. ORSEN is headquartered in Nyon, Switzerland, and has global offices in London and Miami.

ORSEN has a longstanding business relationship with Inter Miami CF, delivering over $20 million in sponsorship revenue to IMCF. ORSEN manages all sponsorship activation and optimization with Inter Miami CF's leading partner, Fracht Group (jersey sleeve partner). ORSEN has an experienced team located in Miami, led by former Inter Miami CF Director of Partnerships Marketing Daniella Galardo.

ORSEN is an established global sports marketing agency, representing brand sponsorships for many of the world’s most significant sports events and organizations, such as FIFA World Cup, UEFA EURO 2024, UEFA Champions League, Chelsea FC, Paris Saint Germain, Atletico Madrid, AS Monaco and Inter Miami CF. ORSEN has also worked with some of the world’s leading athletes and celebrities, such as Kobe Bryant, David Beckham, Usain Bolt, Luis Figo, Kaka, and many more.

Sean O’Reilly is the CEO and founder of ORSEN; he will be the primary contact on this opportunity and represent Polkadot in front of Inter Miami and the MLS.

ORSEN will handle contracting and partnership activation throughout the partnership with IMCF and the Polkadot community. Most importantly, ORSEN will serve as the guarantor for the contract is a vital function given MLS and IMCF structure and requirements.

Who is Nicolò Zini?

Verfied Account ID

Nicolò Zini served as the Vice President, Partnerships, and commercial manager for Inter Miami CF, in charge of sponsorships and TV rights. Nico joined the club in March 2021 and quickly got his hands on every aspect of the Club, including developing and executing a commercial strategy that has helped lead the Club to its first-ever shirt partnership in history and the first in MLS in the world of digital assets.

Before Inter Miami CF, Nicolò was at FC Barcelona, where he began his career as Business Development Manager in North America before being promoted to Commercial Director of the Americas. Nicolò brings extensive experience from his time at one of the biggest brands in world football. After playing semi-pro soccer in Italy, he moved to the United States, where he captained the team at Warner University and earned an off-the-pitch degree majoring in Sports Management. He later earned a Masters in Sport Business from New York University. Born in Milan, Nicolò is fluent in Italian, Spanish and English.

Nico played a pivotal role in brokering this opportunity with his relationships with Inter Miami CF and ORSEN CH.

Vidoes

#2236 Polkadot Football (Soccer) Sponsorship