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Is it okay to spend 5,000,000 USD worth of treasury money for one proposal?

userTomiAstikainen
2 years ago
community

Could there be a wortwhile reason to spend 1-2% of the treasury to gain visibility in a major sports events (or series of events)?

Which one is more efficient way of gaining brand recognition among the masses, a 30 second ad in the Super Bowl or an annual sponsorship of a team that the whole world is watching?

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Comments (2)

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Endes
2 years ago

Do they really bring the value in-return?

DV Badge
2 years ago

Are you sure that's the price for the main sponsorship of Inter Miami for the whole season? That sum could get you a small sponsorship spot but it sounds unlikely that it will be that low for the whole season.

2 years ago

@saxemberg 

Major League Soccer (MLS) franchise Inter Miami have named cryptocurrency firm XBTO as their first ever shirt sponsor. The financial terms of the multi-year agreement have not been made public, but Sports Business Journal (SBJ) reports that the contract is worth US$4 million to US$5 million annually. The club also described it as being among the biggest shirt deals in MLS to date.

Source:
https://www.sportspromedia.com/news/inter-miami-xbto-shirt-sponsor-cryptocurrency/

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