In order to promote Polkadot and further develop Polka ecology in China and help more developers to learn about Substrate, PolkaLab hereby requests funds to maintain daily operating expenses.


### **Background introduction**

The Polkadot ecosystem is currently booming, but the awareness of Polkadot in China is not high. For ordinary investors, Polkadot is an unfamiliar concept. Language barriers make it difficult for developers to learn Substrate. There is a big lag in learning Substrate for Chinese developers. Polkalab focuses on promoting the Polkadot ecology on Chinese social media and the Internet, translating Polkadot related content into Chinese, providing help for Chinese developers and allowing everyone to devote themselves to their ideals and building the Polkadot ecology. PolkaLab started to promote the Polka ecology and help developers learn Substrate on various social networking platforms in China in November 2020, and plans to continue to maintain and develop our activities throughout the next year. This proposal hopes to obtain funds to maintain the operation of promoting Substrate technology and the Polkadot ecosystem.

### **PolkaLab requests funding from the Polkadot treasury to:**

We need to solve several time-critical operational issues such as provision of high-quality translation and promotion resources. In order to keep up with the progress, we need translators, designers, technicians and media operators to work together to achieve this goal, which means that we need funds to cover staff salaries and pay for advertising and promotion. In addition, we also hope to organize off-line communication meetings for Polkadot-related technology developers in the future to promote exchanges and mutual learning.


### **Our solutions:**

1. Let translators and operators participate in professional training courses and learn the Polkadot ecology, and improve their professional level and awareness of Polkadot.

2. Pay social media advertising costs to increase exposure and popularity, and play a stronger role in publicity.

3. Strengthen cooperation with KOLs and communities in China to let more users understand the Polkadot ecology.

4. Promote in a variety of forms other than text, such as video mode and offline communication mode.


### **Mile stones**

1. Every Friday, an article is updated on social media such as WeChat public account and Zhihu, including Polkadot ecology content and Substrate technical exchanges. The goal is to reach 5000 fans on each platform, 2000 readings and 100 reposts per article

Links of Wechat official account：

https://mp.weixin.qq.com/s/YhjHv-UNEl7m9c4osqsuIA https://mp.weixin.qq.com/s/U-vw5E2VROtKwmOI0DxD9A https://mp.weixin.qq.com/s/-6VP0cwksOV8scXZOGWyCg https://mp.weixin.qq.com/s/skhCCZCMBEd3ShkMQ_oSbQ https://mp.weixin.qq.com/s/hWt0XtT0DN2T-77HuNsZ1Q

Links of Zhihu： 
https://www.zhihu.com/people/697-30/posts

2. In Q2 of 2021, it is planned to release technical tutorial videos on China's current hottest video social media bilibili every Friday.Each video is about 30 minutes long, 9 videos are expected to be released, and the goal is to reach 5000 fans

3. Cooperation with different KOLs every month to conduct a publicity campaign.

4. The team members plan to hold 4 offline communication meetings of polkadot ecological developers in 2021, and plan to invite 50 people each time, discussing the RUST language and Substrate technology.


### **Request**

In order to achieve the goal of spreading the Polkadot ecology, and implement all our plans. The PolkaOracle team requests 200 DOT to cover the following expenditures.

40 DOT as the daily operation and advertising costs of various social media platforms 

60 DOT for the cost of video production 

40 DOT as learning expenses for operating personnel and translators 

60 DOT as various expenses for offline exchange meetings 

Our team has gathered together for our faith in Polkadot ecology, as a start-up team, we are a group of young people who want to build and develop along with Polkadot by spreading the technology, but the fact is that we lack liquidity to pay our team members. It would be rather difficult to maintain high-quality creation and operations without income. We will spend all funds on furthering the team's goals.


### **Contact**

applicant：Blair Zhao

team：PolkaLab

E-mail：polkalaboratory@gmail.com


- PolkaLab is requesting funds to promote Polkadot and help developers learn about Substrate in China.
- They plan to provide high-quality translation and promotion resources, pay for advertising and promotion, and organize offline communication meetings.
- They will train translators and operators, pay for social media advertising, cooperate with KOLs and communities, and promote through various forms such as videos and offline meetings.
- They have specific milestones, such as reaching a certain number of fans, readings, and reposts on social media, releasing tutorial videos, and holding offline meetings.
- They are requesting 200 DOT to cover daily operation and advertising costs, video production, learning expenses, and expenses for offline meetings.

#200 PolkaLab | Maintenance & Promotion for the Chinese social media of Polkadot ecosystem

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