Introduction

READ THE FULL PROPOSAL HERE

Many startups do not get beyond solving the technical problems of an idea, because they have not achieved product market fit. Also, startups often get caught in a constant loop of product enhancements hoping that this will finally electrify customer interest. We propose to address these problems by bringing in the voice of the customer early to help guide product, design, marketing, and sales decisions. Our approach of surveying audiences that match the profile of potential customers and then coming up with actionable insights, has proven to reduce the time for a company to get to product market fit and then places the company in a position to get to scale.
Funds from treasury will cover sourcing the look-alike customer profile, developing the survey logic and questions, creating the post survey report and then discussing the actionable recommendations. We have five teams building on Polkadot that would like to use our services, we have shared the requirements of three in our proposal.

For each of the teams, Infrastructure Co will provide the following:

Initial product consultation to determine what insights will be of the most benefit to the project.

1. Creation of the focus group, questionnaire, or survey.
2. Sourcing and conducting customer interviews.
3. Creation of a final report that will illuminate and surface the desired insights.

Each participating project will benefit in the following way:

1. An increased understanding of market fit, product fit, and the needs of the customer.
2. A final report that provides the desired insights for the project at its current stage.
3. Critical customer feedback that will prove or disprove product and GTM assumptions.
4. A reduction of time and money in gaining essential intelligence.

Who We Are

Our focus is working with ambitious entrepreneurs to help them achieve revenue scale. Infrastructure Co. provides founders with the path to get from idea inception to product market fit and initial revenue. With a track record of 3 x M&A and 1 IPO, we have started and scaled multiple businesses from idea inception to exit. We have experience and work with BNB, Arweave, NEAR, and Dfinity.

Polkadot Sub0 2023: A Catalyst for Collaboration

In September 2023, we attended Sub0 in Lisbon, to meet teams building on Polkadot and understand their interest in using Infrastructure to help them find product market fit and scale their revenue. We found that many saw value in customer research to inform their product or marketing strategies, with a number also seeing value in how it could help improve the UI/UX design experience.

Our Request

We plan on showcasing what our voice of the customer service can do for three ecosystem projects as a first step to proving our value to the ecosystem. The request of $25,000 will allow us to help three projects surface the insights that will be of the most value to them. Once the final report is delivered, we will provide a Net Promoter Score (NPS) feedback on our service to the ecosystem and continue supporting the Polkadot ecosystem as the ecosystem directs.

Ecosystem Return on Investment

The return for the ecosystem is an increase in the number of projects that get to PMF and scale. These companies will deliver on the promise of Polkadot’s technology, providing value to enterprise and retail customers and social proof to attract more developers to build on Polkadot.

We eagerly await the community’s feedback on our proposal and the opportunity to contribute to the growth of the ecosystem.